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Social Network Advertising

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A. Targeting

B. Creatives

• Company profile

• Banners

• Viral video

• Promotional messages

• Special project

C. Neogen Statistics

D. Recommendations

Overview

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A. Targeting

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Target your campaign

Age

Gender

Location

Interests

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Precision Targeting

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Product type

The women will see

exclusively the message

containing the info targeted

on their group and interests.

Auto, Electronic

products , etc.

Women Men

Men will see exclusively the

ad and message tageted on

their group and interests.

Targeting Criteria - sex

Sport articlesCosmetics

Kid’s articles etc.

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B. Creatives

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Choose Your Creative

1. Business profile

2. Banner

3. Viral video

4. Promotional message

5. Special projects

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Ads can contain Images

Ads can contain Videos

Ads can contain only Text

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1. Company profile

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Create a Business Profile

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What you can communicate and how

Interact with your audience. Enroll the audience in voting, posting comments, sending feedback. Keep in touch with the targeted audience.

Automatically, the users related to your company profile, „fans”, are

seeing in their news feed from Neogen your updates (messages)

E.g.: in our BestJobs profile on neogen.ro, we communicate BestJobs service. One of the

users, searching for new profiles in Neogen database, sees the profile. It becomes „friend”

with the profile and automatically he will receive in his own account the communication

regarding the new BestJobs services.

Action

Result

Price for a company profile on neogen.ro – 0.

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Case study: Orange business profile in Moldova

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Case study: Franziska & Franz profiles in Romania

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2. Banner

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Create a Banner

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Banner

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3. Video

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Create a Viral Video

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4. Promotional message

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Create a Promotional Message

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5. Special project

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What you can brand…

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Home page

Users’ profiles

Message box

Chat window

Game table

Virtual gifts

Other examples

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Home page

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Home page

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Users’ Profile: Jacobs in Bulgaria

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Users' Profile: Garnier in Bulgaria

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Message Box - Expose your brand in users’ conversations

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Message Box - Expose your brand in users’ conversations

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Chat Window – noi2

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Game Table - doizece

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Virtual gifts: Murfatlar in Romania

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Other examples - Product placement

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Other examples – Search Box

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Campaign Creation Round Up

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Target your audience

Think Viral

Provide a unique value

Infuse with loyalty program

Measure Success and improve

Message and Notify

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C. Neogen statistics

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Over 200 million page views per month

Over 12 million visits per month

Over 2.5 million unique visitors/month

Over 20 pages are viewed by a member per visit

Average time spent on site is 20 minutes/visit

An active and involved audience

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Growth 2008 - 2009

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D. Recommendations

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Create linkages between services based on individually-

controlled identity

Compete on creating the most compelling social experience,

not social graph lock-in

Develop social applications that have meaning

Integrate social networks into existing activities

Design business models that reflect the value created by

people’s social networks