Microsoft Media Network

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=+ Combining two great networks

To build 1 industry-leading platform

Microsoft Media NetworkThe right impression. Every time.

DRIVEpm MSDR/Targeting

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+

Performance Selling

Deliver specific performance goals

Network Performance

Audience Selling

Find & reach your target audience

Network Targeting

An Integrated Proposition

+

Engage users through contextual

and branded environment

Site Selling

MA Brands & Media Partners

Microsoft Media Network

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Delivering The Impressions You Need

• Premium inventory from the Europe’s No.1 portal

• Media partners Facebook, PICZO + 800 of the top online sites

• Fully IASH accredited network (UK Quality label)

• Top Quality Third Party Inventory

• Accessing 118m UU across 72% market reach on our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE)

• Guaranteeing the best access to the right audience at the right time

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With The Capabilities You Expect

Integration of performance & targeting capabilities into one combined technology platform

Microsoft Media Network

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To Reveal A Better Direction

• Access to Windows Live ID data across 105 million Unique Users on our 7 core markets in Europe (UK, FR, DE, ES, NL, IT, BE)

• Data informed by demographic, location, time, domain and connection

• Access to user activity, including keyword searches, URLs visited and online purchases

• Performance indexed by vertical industry and seasonality

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Giving Continual Insight

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Through A Service Of Expertise

Provide bespoke analysis based on live campaign data

Full access across industry experts

whatever your need

Active within the IAB and other trade

bodies

Dedicated team of Media Performance & Targeting

Specialists

Working with you to develop the

right schedule

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Customer

Purchase intent

Desire to purchase

Brand recognition

The Solution To Suit You

Brand building

Conversions

Awareness

Performance and Targeting

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Delivering maximum ROI

Offering A Direct Response

A range of flexible pricing options

Scale and reach without compromise

Automated optimisation technology

Insightful analytics

Pro

du

cts

wh

ich

de

live

r re

sults

0 Performance 100

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When Performance Matters…

100% Pay-for-Performance media auction

Online media auction

From traffic-driving to lead-generation and conversion

Campaign optimised automatically on a daily basis with 7 day look back period

Identifies the most effective creative/time/placement combinations

Greatest ‘share of voice’ allocated pro rata to Advertiser with ‘highest bid’ based on effective CPM’

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Through Flexible Deal Terms

• Offering a range of pricing options

• CPA, Hybrid (CPA/CPC), CPC

• Delivering performance against different purchase cycles, commercial metrics and conversion volumes

• The best ROI

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Find The Right Audience

Eliminating media waste

Define and identify your users

Advanced analytics to enable testing, refining and optimisation of audience.

Advanced cookie recognition technology

guarantees premium access

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• Who are your customers

• Targeted based on key facts about users

• Build socio-demographic audience segment

• Offering In large volumes

Profile Targeting

Age Gender Geography Time

Connection speed

Agent / browser

Domain Operating system

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• Feature your message and brand within a contextual environment.

• Scale and capability to group specific inventory together to create “virtual” channels

• Provide access to users outside of cluttered and competitive placements

• Access high volume mass reach through Net Blocks or Channel Take-Overs

Category Targeting

Travel

FinancialAutomotive

Leisure

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MMN5m Unique Users across Automotive

MSN Autos Channel Take-over1.5m Unique Users

Extend activity across a wide yet still targeted user

base.

Extend Your Campaign Reach & Impact

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• Identify and engage in market buyers

• Access data on what users are reading, searching for and asking for.

• Understand user behaviour patterns to segment audiences

• Make informed decisions on most appropriate audience to target

Behavioural Targeting

Travel researcher

Luxury car buyer Gamer

Family Mortgage buyers

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• Talk to an audience that has interacted with your site/creative/keyword...

• Maintain constant contact until desired action is completed

• Drive Customer Retention and New User Acquisition.

• Build brand affinity though ongoing communication.

Re-messaging

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Maintain An Ongoing Experience

Rich media ad on MSN messenger.

User interacts by watching video clip.

Follow-up message served across MMN.

1-1 communication increases brand awareness and purchase intent.

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Powered by an advanced optimisation & targeting technologyMicrosoft Media Network

The right impression. Every time.

In Summary

A unique media property

Informed by quantified &

scalable analytics

Supported by a dedicated

specialist team

Flexibility. Scalability. Performance.