Mi Ming Mart and Web 2.0Mi Ming Mart and Web 2.0

Start a business with Blogspot, YouTube, and Google documents; @ $0 cost!

www.ericayuen.comwww.ericayuen.com• blog established in 2005• free hosting• easy to set up• from blogger to columnist

www.elle.com.hk/ericawww.elle.com.hk/erica•• video blog established in January 2009

www.elle.com.hk/ericawww.elle.com.hk/erica•• video blog established in January 2009

Revealed women demand on skincare / make-up / health care videos

pHion Green Powder @ EllepHion Green Powder @ Elle• induced over 400 group purchase orders• revealed market demand

Face Trade @ StarbuckFace Trade @ Starbuck• based on trust built from communication at blog

Print Topics Moving OnlinePrint Topics Moving Online• more interactive discussions

Online Product ReviewsOnline Product Reviews• consolidated reviews from various forums and blogs• increased customer confidence

Take Orders with Google FormTake Orders with Google Form• no hosting needed• easy to set up and manage

Take Orders with Google FormTake Orders with Google Form• spreadsheet as output• shared online with staff to manage orders

Built www.mimingmart.comBuilt www.mimingmart.com• cooperates with elle.com.hk• win-win @ no cost

Offering a broad selection of beauty, Offering a broad selection of beauty, health and other products health and other products (many of which are exclusive)(many of which are exclusive)

Health

Cosmetics Bodycare

Others

pHion

Synergie

Koji

Becca

Purebble

Beauty Foot

Heidi's

Perfume Stick

Chicstone

Lashfood

Divaderme

Handybio

Dr Wu

Botani

Skincare

Mi Ming Mart Store OpenedMi Ming Mart Store Opened• financed by retained earnings• from online to offline

Causeway Bay store opened in 2 August 2009

HK$'000

Monthly sales more than tripled in a year, driven by both new and returning customers

2009

Opening of Causeway Bay Store

Mi Ming Mart Store OpenedMi Ming Mart Store Opened• second store opened in only 12 months after the Causeway Bay store

Tsim Sha Tsui store opened in 24 August 2010

HK$'000

2010

Further stimulated sales after the opening of TST store

Opening of Tsim Sha Tsui

Store

Across a Wide Store Footprint in Across a Wide Store Footprint in Hong Kong, Macau and ChinaHong Kong, Macau and China

Online Online

Ads on Google, Ads on Google, Yahoo and Yahoo and FacebookFacebook• DIY facebook ads

FanpageFanpage on on FacebookFacebook• maintains interactive communication with customers• customer service

ChannelChannel• 163 video clips• 50,000 visitors per clip on average• #9 most subscribed Youtube channel in Hong Kong

Creative Method to Creative Method to Market My Market My YoutubeYoutube ChannelChannel

Communication with readers Communication with readers and customersand customers• personally reply to 100+ messages daily• manage risks

IphoneIphone & & IpadIpad AppsApps• maintains interactive communication with customers

Offline Offline

Print Media InterviewPrint Media Interview• free advertising• significant increase in sales

Print Adv CampaignPrint Adv Campaign• back to traditional media

VisionVision

• To be a quality provider of beauty and health products and solutions from around the world for middle-class females in Hong Kong

• Focus on hand-picking natural, scientific , effective, and safe products to her customers

More than 15,000 members, More than 15,000 members, mostly 20mostly 20--40 year40 year--old, middleold, middle--class class females whom have strong females whom have strong consumption powerconsumption power

Aug'09 Nov'09 Feb'10 May'10 Aug’10

2,000

4,000

6,000

9,000

Number of Members Demographics14,000

How has Mi Ming Mart How has Mi Ming Mart Benefited from Web2.0?Benefited from Web2.0?

free applications established reputation gauged market demand built clientele received customer feedback promptly complement with tradition media

Contact InformationContact Information

ERICA YUENERICA YUEN

Office: Flat A3, 8/F Paterson Building Block A, 47 Paterson Street, Causeway Bay, Hong Kong

Email: erica@mimingmart.com

Mobile: +852 6131 3975

Fax: +852 3019 7454

Thank You!Thank You!