HKTDC April Mega Fairs Christine Kwok Managing Consultant Actrium Solutions 30 April 2009.
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Transcript of HKTDC April Mega Fairs Christine Kwok Managing Consultant Actrium Solutions 30 April 2009.
HKTDC April Mega Fairs
Christine KwokChristine KwokManaging ConsultantManaging Consultant
Actrium Solutions Actrium Solutions 30 April 200930 April 2009
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Key Findings Buyers
3
Respondents By Market
Markets
Mature Markets,
41%
Emerging Markets,
59%
Base: All Respondents (N=944)
4
Respondents By Region
Base: All Respondents (N=944)
Mature Markets
NorthAmericas,
25%Asia(Japan & S.
Korea),18%
Australia &New
Zealand,15%
WesternEurope,
42%
Emerging Markets
ChineseMainland,
36%
Other Asia(Excl.
Japan & S.Korea),28%
Middle East& Africa,
13%
Central &South
Americas,12%
Central &EasternEurope,
11%
5
Over 80% of Buyers Planned to Place / Had Placed Orders During April Mega Fairs
Planning to Place/ Had Placed OrderDuring HKTDC Mega Fairs
Yes, 82%
No, 18%
Base: All Respondents (N=944)
6
Nearly 70% of Buyers Had Either Increased or Maintained Their Order Value When Comparing to 2008
Changing of Order Value When Comparing to 2008
Increased, 21%
Same, 47%
Decreased, 32%
Base: All Respondents (N=944)
7
A Higher Percentage of Emerging Market Buyers Intended to Increase Orders
Changing of Order Value When Comparing to 2008
24%
17%
46%
49%
30%
35%
0% 20% 40% 60% 80% 100%
Emerging Markets(N=555)
Mature Markets(N=389)
Increased Same Decreased
Base: All Respondents (N=944)
8
83 % of Buyers Would Order More Value-for-money Products Under Current Economic Situation
The Impacts of the Current Finacial Situation on Buyers' Sourcing Pattern
50%
56%
75%
83%
60%
62%
0% 20% 40% 60% 80% 100%
Shorten number of daysspent at each fair
Send less buyers to overseastrade fairs
Place smaller orders
Make more frequent orders
More selective in attendingoverseas trade fairs
Order more value-for-moneyproducts
Base: All Respondents (N=944)
9
Over 80% of Buyers Agreed that Visiting Trade Fairs Still Remained as an Effective Channel to Find High Quality Suppliers Under Current Economic Situation
Visiting Trade FairAs an Effective Channel
To Find High Quality Suppliers
Agreed ,84%
Disagreed,16%
Base: All Respondents (N=944)
10
Nearly 70% of Buyers Considered Trade Fairs in HKBest Venues to Source Value-for-money Products
The Best Venue to Source Quality andValue-for-money Products
Trade fairs inHong Kong,
68%
Trade fairs inthe Chinese
mainland, 23%
Trade fairs inAsia (other than
HK & themainland), 6%
Other tradefairs, 3%
Base: All Respondents (N=944)
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Electronic Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers
"Must Attend" Fairs for Electronics Fair Buyers
2%
94%
0% 20% 40% 60% 80% 100%
Other Fairs
HKTDC Electronics Fairs
Base: Electronics Fair Buyers (N=317)
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Houseware Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers
"Must Attend" Fairs for Houseware Fair Buyers
18%
91%
0% 20% 40% 60% 80% 100%
Other Fairs
HKTDC Fairs
Base: Houseware Fair Buyers (N=316)
13
Gift & Premium Fair – HKTDC Fairs Were Considered As “Must Attend” Fairs by Buyers
"Must Attend" Fairs for Gift & Premium Fair Buyers
14%
96%
0% 20% 40% 60% 80% 100%
Other Fairs
HKTDC Fairs
Base: Gift & Premium Fair Buyers (N=311)
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Over 99% of Buyers Were Satisfied with HKTDC April Mega Fairs
Overall Satisfaction Levelof the Fair
Dissatisfied,0.4%
Satisfied,47.4%
Very satisfied,52.2%
Base: All Respondents (N=944)
15
Nearly 70% of Buyers Believed Current Economic Crisis Would Begin to Subside Within 18 Months
When The Current Global Economic Crisis Will Begin to Subside
More than 24 months from
now, 7%
Within 24 months,
25%
Within 18 months,
40%
Within this year, 28%
Base: All Respondents (N=627)
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Over 60% of Buyers Would Increase or Maintain Their Sourcing Activities from / through HK Under Current Market Situation
How Has the Current Economic Crisis Affected Buyers' Sourcing Activities from/ through HK
Decrease ordering
frequency/quantities,
40%
No Change, 54%
Increase ordering
frequency/quantities,
8%
Base: All Respondents (N=627)
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96% of Buyers Would Increase or Maintain Their Sourcing Pattern with / through HK Once the Crisis Subsides
Will Buyers Maintain Their Sourcing Patternwith/ through HK Once the Crisis Subsides
No Change,50%
Decreaseordering
frequency/quantities,
4%
Increaseordering
frequency/quantities,
46%
Base: All Respondents (N=627)
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Key Findings Exhibitors
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Nearly 50% of Exhibitors Had Received Order(s) from New Customer(s) During HKTDC Mega Fairs
Had Received Sales Order(s) from New Customer(s)During HKTDC Mega Fairs
No, 51%
Yes, 49%
Base: All Exhibitors (N=882)
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62% of Exhibitors Believed Current Economic Crisis Would Begin to Subside Within 18 Months
When The Current Global Economic CrisisWill Begin to Subside
Nocomment,
2%
Within thisyear, 22%
Within 18months,
40%
Within 24months,
20%
More than24 monthsfrom now,
16%
Base: All Exhibitors (N=938)
21
Nearly 80% of Exhibitors Would Increase or Maintain Their Focus on China & Asia Markets Under Current Market Situation
How Has the Current Economic Crisis AffectedExhibitors' Focus on the China & Asia Markets
Nocomment,
3%
Decreasefocus,18%
Nochange,
40%
Increasefocus,39%
Base: All Exhibitors (N=938)
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82% of Local Exhibitors Also Indicated that They Would Place More Focus on China & Asia marketsUnder Current Market Situation
How Has the Current Economic Crisis AffectedLocal Exhibitors' Focus on the China & Asia Markets
Nocomment,
2%
Decreasefocus, 17% No change,
39%
Increasefocus, 42%
Base: Local Exhibitors (N=454)
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Conclusion
24
Conclusion (Buyers)It’s apparent that the current financial situation had less impacts on the buyers from the emerging markets.
Visiting trade fairs still remained as an effective channel for locating quality suppliers under the current economic situation.
HK trade fairs were regarded as the best venues to source quality and value-for-money products.
HKTDC Fairs were considered as “must attend” trade fairs.
Over 99% of participants were satisfied with the April Mega Fairs.
25
Conclusion (Buyers)
68% of buyers believed that the current global economic crisis would begin to subside within 18 months.
Over 60% of buyers would increase or maintain their sourcing activities from / through HK under current economic crisis.
96% of buyers would increase or maintain their sourcing pattern with / through HK once the crisis subsides.
26
Conclusion (Exhibitors)
Nearly 50% of exhibitors had received order(s) from new customer(s) during HKTDC Mega Fairs.
Over 60% of exhibitors believed that the current global economic crisis would begin to subside within 18 months.
79% of exhibitors would increase or maintain their focus on the China & Asia markets under the current economic crisis.
82% of local exhibitors also indicated that they would place more focus on China & Asia markets under the current economic crisis.
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End
Thank You!
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