HKTDC HK Electronics Fair (Autumn Edition) HKTDC HK Int’l Lighting Fair (Autumn Edition) On-site...
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Transcript of HKTDC HK Electronics Fair (Autumn Edition) HKTDC HK Int’l Lighting Fair (Autumn Edition) On-site...
HKTDC HK Electronics Fair (Autumn Edition)
HKTDC HK Int’l Lighting Fair (Autumn Edition)
On-site Survey
HKTDC HK Electronics Fair (Autumn Edition)
HKTDC HK Int’l Lighting Fair (Autumn Edition)
On-site Survey
Actrium Solutions Actrium Solutions
07 Nov07 Nov 20112011
2
Methodology
Date of Fieldwork :
a. Electronics Fair Oct 13 - 16, 2011
b. Lighting Fair Oct 27 - 29, 2011
Method : Face-to-face interview at the Exhibition Venue
Sample Size :
a. Electronics Fair 302 exhibitors; 507 buyers
b. Lighting Fair 206 exhibitors; 305 buyers
3
Key Findings Exhibitors
Key Findings Exhibitors
Impact of Global Issues on Business
Impact of Global Issues on Business
4
European/US Debt Crisis Has Impact on Exhibitors’ Business
45% 49%
75% 77%
16%
25% 23%
0%
39%35%
0%
16%
-50%
50%
Increase
Maintain
Decrease
Total Sales Value Payment Risk of Clients
(Electronics)
(Electronics)
(Lighting)
(Lighting)
5
European/US Debt Crisis Has Impact on Buyers’ Business
52% 52%67% 66% 65%
72%81%
10%
10% 7%7%
12%
23%
46% 38%24% 28% 21%
0 %0%
88%
2%
10%
19%
-50%
50%
Total Sales Value Sourcing Volume/Order Size
Increase
Maintain
Decrease
Request for FullPayment before
Delivery by Suppliers
Retail Price ofProducts
(Electronics)(Lighting)
(Lighting)(Lighting)
(Lighting)
(Electronics)(Electronics)
(Electronics)
6
US, Greece & Italy Are Among the Hardest-hit Markets by the Debt Crisis
12%
23%
26%
30%
46%
0% 20% 40%
UnitedKingdom
Spain
Greece
Italy
United States
Base: Electronics Fair (N=666)
12%
19%
23%
28%
37%
0% 20% 40%
UnitedKingdom
Italy
Spain
Greece
United States
Base: Lighting Fair (N=447)
7
RMB Is Expected to Extend Uptrend Against USD
Trend of RMB Exchange Rate Against USDin the Next 12 Months
4%
21%
75%
4%
21%
75%
0% 20% 40% 60% 80%
Depreciate
Stabilize
Appreciate
Electronics Fair(N=799)Lighting Fair(N=511)
9
Market Outlook for 2012 Is Cautiously Optimistic
33% 25%
27%33%
40%29%
9%
5%
-40%
60%
Much Better
The same
Worse
Better
Electronics(N=809)
Lighting( N=511)
10
Biggest Growth Regions
Top 3 Biggest Growth Regions
Electronics Chinese MainlandIndiaSouth East Asia
Lighting Chinese MainlandWestern EuropeUS
Other PotentialMarkets
USCentral & South AmericanWestern Europe
JapanCentral & South AmericanIndia
12
Product Category with Biggest Market Growth Potential in 2012 (Electronics)
Best Sellers Computer & peripherals Telecommunications products Audio visual products
Products With Great Potential Mobile devices and accessories
Home appliancesSolar generated products & cells In-vehicle electronics and navigation systemHealthcare electronics
Rising StarsElectronic accessoriesPersonal electronicsSecurity products Digital imaging Electronic gaming
13
Change of Sourcing Patterns for Electronics Products (Buyers of Electronics Fair)
73%
34% 36%
78%
42%
1% 3%1% 2% 3%
63%
24%
65%
19%
56%
-20%
80%
Environmentally-friendly products
(N=198)
Silver-hairproducts(N=102)
Pet electronicsproducts(N=99)
Increase
Maintain
Decrease
Electronicaccessories
(N=186)
Mobile devicesproducts(N=171)
14
Change of Product Price in 2011 (Buyers of Electronics Fair)
Change of Average Unit Pricein 2011
Decreased,18%
The same,25%
Increased,57%
Base: Buyers (N=507)
Main Reasons forAverage Unit Price Change
4%
9%
32%
68%
80%
0% 25% 50% 75%
Source more products for the higher-end market
Source better quality products to cope with the demand in my existing market
Changes in exchange rate (esp. RMB)
Increase in labour cost
Increase in the cost of raw materials
Base: Buyers (N=292)
15
Product Category with Biggest Market Growth Potential in 2012 (Lighting)
Best Sellers LED
Commercial Lighting
Household Lighting
Products With Great Potential
Other Green Lighting Products
Outdoor Lighting
Lighting Accessories, Parts & Components
16
Change of Sourcing Patterns for Lighting Products (Buyers of Lighting Fair)
17%22%
43%
0% 2% 0%
76%83%
57%
-20%
80%
Products with LEDtechnology(N=245)
Increase
Maintain
Decrease
Products with moreadvanced technology
(N=142)
Environmentally-friendly products
(N=162)
17
Change of Product Price in 2011 (Buyers of Lighting Fair)
Change of Average Unit Pricein 2011
Decreased,37%
The same,28%
Increased,35%
Base: Buyers (N=305)
Main Reasons forAverage Unit Price Change
14%
22%
29%
44%
64%
0% 25% 50% 75%
Source more products for the higher-end market
Source better quality products to cope with the demand in my existing market
Changes in exchange rate (esp. RMB)
Increase in labour cost
Increase in the cost of raw materials
Base: Buyers (N=108)
18
Key Findings Exhibitors
Key Findings Exhibitors
Green Manufacturing(Exhibitors Only)
Green Manufacturing(Exhibitors Only)
19
Vast Majority of Respondents Indicate Increased Efforts on Green Manufacturing
90%
89%
0% 20% 40% 60% 80% 100%
Exhibitors (N=206)
Exhibitors (N=302)
Electronics Fair
Lighting Fair
20
Customers’ Demands on Green Manufacturing
25%
30%
50%
26%
30%
50%
0% 20% 40% 60%
Energy efficient products or services (including investment/ consulting services)
Environmentally friendly (or green) manufacturing processes
Eco-certifications of any sort
Environmentally friendly (or green) manufacturing processes
Energy efficient products or services(including investment/ consulting services)
Eco-certifications of any sort
Electronics FairExhibitors, N=302
Lighting FairExhibitors, N=206
21
Majority of Respondents Indicate Additional Investment in Green Manufacturing
Remark: Key Investment Areas- R&D activities to improve green features of our products/services- Compliance with green manufacturing requirements- Install energy saving equipment for production facilities- Purchase energy saving equipment for office operations
79%
68%
0% 20% 40% 60% 80%
Exhibitors (N=206)
Exhibitors (N=302)
Electronics Fair
Lighting Fair
23
Conclusion
Impact of Global IssuesImpact of Global Issues
Exhibitors Buyers
Key Areas of Impact of
Debt Crisis
Total sales value Payment risk from
clients might increase
Total sales value FOB price Sourcing volume Request for full payment before deli
very by suppliers might increase
Hardest-hit Markets by Debt Crisis
US Italy Greece
Trend of RMB Exchange Rate
75% of respondents expect the RMB exchange rate against USD will appreciate in the next 12 months
24
Conclusion
Market Outlook in 2012Market Outlook in 2012
Electronics Lighting
Positive Market Outlook
67% of respondents 75% of respondents
Key Growth Regions
Chinese Mainland India South East Asia
Chinese Mainland Western Europe US
Rise in Unit Price
57% of buyers 35% of buyers
Drivers of Price Rise
Increased raw material cost Increased labor cost Exchange rate factor (esp. RMB)
25
Conclusion
Product Trend in 2012Product Trend in 2012
Electronics Lighting
Biggest Growth Product Categories
Computer & Peripherals Telecommunications
Products Audio Visual Products
LED Commercial Lighting Household Lighting
Product designs with technology and green concepts can make a splash in the market
26
Conclusion
Green ManufacturingGreen Manufacturing
Electronics Lighting
Increased Efforts in Green Manufacturing
Around 90% of exhibitors indicate increased efforts on green manufacturing
Customers’ Demand on Green Manufacturing
Eco-certifications of any sort Environmental friendly manufacturing process Energy efficient products or services
Additional Investment in Green Manufacturing
Majority of exhibitors will invest more in green manufacturing
Key Investment Areas include: R & D on products with green features Compliance with green manufacturing requirements Install energy saving equipment for production facilities Purchase energy saving equipment for office operations