Methodology Overview

8/2/2019 Methodology Overview

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Change management methodology overview

In the past, change management carried with it theconnotation of being just the soft, touchy-feely things thatpeople in HR do. However, over the last decade change

management has emerged as a structured discipline thatbusiness leaders are seeing as a 'must have' and not just a'nice to have' when major project or initiatives are launched.In this week's tutorial, we look at research findings related tochange management methodologies and provide a shortexplanation of Prosci's research-based approach formanaging the people side of change.

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Benchmarking results on methodology

Finding #1: A structured approach contributes toproject success.

In all of Prosci's five benchmarking studies, we askedparticipants about the greatest contributors to overallsuccess for their programs. In each of the last twostudies, the use of a structured approach to changemanagement was cited as the #2 contributor tosuccess (behind only active and visible executivesponsorship). A structured approach to changemanagement moves organizations away from merelyreacting to resistance to change and provides a solidframework for engaging and mobilizing impactedemployees.

Finding #2: Nearly 60% of study participantsutilized a structured approach

Participants also indicated whether or not they used astructured approach to change management. The

data in the 2007 study showed a continued growthinthose participants following a particular changemanagement methodology. After a significant jump

Three easy ways to beginapplying Prosci's change

management methodology:

Do it yourself, onlineoption - Prosci's ChangeManagement Pilot is anonline tool that has step-by-step instructions forapplying the methodology,eLearning modules anddownloadable templates,assessments andpresentations you can useimmediately.

Do it yourself, hardcopy -Prosci's ChangeManagement Toolkitpresents the entiremethodology and guidingprinciples in a 3-ringbinder with a USBdrivecontaining templatesand assessments.

Certification program - InProsci's 3-day certification

program, learn theunderlying concepts andprinciples and then applythe methodology and toolsto a project you bring withsupport from one ofProsci's experiencedexecutive instructors.

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When did change management activities begin?

Prosci's change management methodology

Prosci's change management methodology is developed based on research with over 1600participants over the last ten years. What is unique about the methodology is that it comes from realproject leaders and teams reflecting on what worked, what did not and what they would dodifferently on their next projects. At its core, Prosci's methodology is the collective lessons learned bythose introducing change across the globe. Based on this research, Prosci's goal has been to developa methodology that is holistic and at the same time easy to use. The resulting process, tools andassessments have been developed with one goal in mind: that you can put them to use on yourprojects, building your (and your organization's) own internal change management skill set. Below is ahigh-level overview of Prosci's methodology.

Point #1: Change management requires both an individual and an organizationalperspective

Point #2: ADKAR presents an easy-to-use model for individual change

The first step in managing any type of organizational change is understanding how to manage changewith a single individual. Prosci's model of individual change is called ADKAR - an acronym forAwareness, Desire, Knowledge, Ability and Reinforcement. In essence, to make a changesuccessfully an individual needs:

Awareness of the need for change Desire to participate and support the change Knowledge on how to change Ability to implement required skills and behaviors Reinforcement to sustain the change

ADKAR describes successful change at the individual level. When an organization undertakes an

Individual change management Organizational change management

Understanding how one personmakes a change successfully

Understanding what tools we have to helpindividuals make changes successfully

Organizations don't change, individuals do.No matter how large of a project you are

taking on, the success of that projectultimately lies with each employee doing theirwork differently, multiplied across all of theemployees impacted by the change. Effectivechange management requires anunderstanding for and appreciation of howone person makes a change successfully.Without an individual perspective, we are leftwith activities but no idea of the goal oroutcome that we are trying to achieve.

While change happens one person at a time,there are processes and tools that can be

used to facilitate this change. Tools likecommunication and training are often the onlyactivities when no structured approach isapplied. When there is an organizationalchange management perspective, a processemerges for how to scale changemanagement activities and how to use thecomplete set of tools available for projectleaders and business managers.




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initiative, that change only happens when the employees who have to do their jobs differently can saywith confidence, "I have the Awareness, Desire, Knowledge, Ability and Reinforcement to make thischange happen."

Because it outlines the goals or outcomes of successful change, ADKAR is an effective tool for:

Planning change management activities Diagnosing gaps Developing corrective actions Supporting managers and supervisors

Point #3: The 3-phase process gives structure to the steps project teams should take

Prosci's organizational change management process was first introduced in 2002 after the thirdchange management benchmarking study was conducted. Prosci felt that with the third study, therewas a strong enough research basis for the process below. This process is built in steps that a project

team can complete for a particular change or initiative they are supporting. The methodology includesresearch-based assessments and templates that are available in the online Change ManagementPilot or hardcopy Change Management Toolkit.

Phase 1 - Preparing for change

The first phase in Prosci's methodologyis aimed at getting ready. It answersthe question: "how much changemanagement is needed for this specificproject?" The first phase provides thesituational awareness that is critical for

effective change management.

Outputs of Phase 1:

Change characteristics profile Organizational attributes profile Change management strategy Change management team

structure Sponsor assessment, structure

and roles

Phase 2 - Managing change

The second phase of Prosci's processis focused on creating the plans thatare integrated into the project activities- what people typically think of whenthey talk about change management.Based on Prosci's research, there arefive plans that should be created tohelp individuals move through theADKAR Model.

Outputs of Phase 2:

Communication plan




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Conclusion:

The linkage between individual change management and organizational change management is thekey - and is what sets Prosci's approach apart from other change management methodologies. Thereare numerous models available that address individual change. There are also numerous modelsavailable that give guidance and structure to project activities for change management resources. Thedifference with Prosci's methodology is that it integrates individual change management andorganizational change management to ensure the achievement of business results.

The image below shows the connection between the change management tools developed in theorganizational change management process and the phases of individual change described by theADKAR model. This picture is the essence of effective change management and is the core ofProsci's change management methodology.

Sponsor roadmap Training plan Coaching plan Resistance management plan

Phase 3 - Reinforcing change

Equally critical but most often

overlooked, the third phase of Prosci'sprocess helps project teams createspecific action plans for ensuring thatthe change is sustained. In this phase,project teams develop measures andmechanisms to see if the change hastaken hold, to the see if employees areactually doing their jobs the new wayand to celebrate success.

Outputs of Phase 3:

Reinforcement mechanisms Compliance audit reports Corrective action plans Individual and group recognition

approaches Success celebrations After action review




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Connecting organizational and individual change management

If you are interested in applying the methodology:

Online methodology tool: The Change Management Pilot is Prosci's web-based methodologytool. It includes step-by-step instructions and "four click access" to the entire methodology. Inaddition, the Change Management Pilot contains downloadable presentations, templates andassessments to help apply the methodology to your project.

Hardcopy methodology tool: The Change Management Toolkit is a 3-ring binder with USB

drivethat guides you through the change management methodology and how to apply it to aproject. The toolkit starts with the theories and principles and then moves step-by-step throughthe process. The USB drivecontains all of the templates and assessments built into themethodology.

Certification program: Prosci's change management certification program teaches you how toapply both individual change management and organizational change management to yourprojects. In the 3-day certification program, you apply the tools, templates and process to aproject that you are currently working on. You leave with a 15 minute executive presentationand the start of your change management plans. You can also earn 2.4 CEUs, 24 PDUs fromthe Project Management Institute (PMI) and 24 recertification hours from the HumanResources Certification Institute (HRCI). The certification program is offered twice a month atvenues across the United States. Download the training brochure to find out more about thisexciting program.

Download a PDF of the Change managementmethodology overviewtutorial

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Ask a Prosci analyst - find out about bestpractices and how you can use the checklist

in your organization




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Tools for applying change management:

Change management certification ($2100) - 3-day program where you bring a project you are

working on and apply all of the assessments and tools as you learn them - taught by formerFortune 500 executives at locations across the U.S.

2007 Best Practices in Change Management benchmarking report ($249) - journal-style reportwith lessons learned and best practices from 426 participants, presented in an easy-to-useformat - reads as a checklist of what to do and what not to do

Change Management Toolkit ($349) - hardcopy 3-ring binder presenting Prosci's changemanagement methodology; includes templates, checklists and assessments for managing thepeople side of change (includes USB drive)

Change Management Guide for Managers and Supervisors ($189) - tools to help supervisorsengage and coach their direct reports through change (includes 4 copies of the Employee'sSurvival Guide)

Change Management Pilot ($449) - online tool including Prosci's change managementmethodology, eLearning modules and downloadable templates, assessments, presentations

and checklists Change Management Pilot Professional ($559) - the content of the Change Management Pilot

plus additional benchmarking data and an online version of the Change Management Guide forManagers and Supervisors

Change Management: the people side of change ($18.95) - a primer for anyone involved inorganizational change that addresses why manage change, individual change managementand organizational change management

Employee's Survival Guide to Change ($14.95) - a handbook to help employees survive andthrive during change; answers frequently asked questions and empowers employees to takecharge of change

*** Prosci also offers leadership packages- groupings of products at discounts that offer you someof the most helpful and common combinations of Prosci change management resources

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Email a Prosci analyst or call 970-203-9332 with questions about the methodology, its application, orfinding the right resources to support your change management activities.

Order change management resources fromProsci's online shopping cart




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Methodology Overview

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