TailCurrent Enagagement and Methodology Overview
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Transcript of TailCurrent Enagagement and Methodology Overview
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TailCurrent Overview
TailCurrent is a B2B Lead Generation Company
TailCurrent provides fast and scalable lead generation through
Personalized Email Marketing.
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Why TailCurrent ?
: First Leads within 4 weeks of start of engagement
: Easy to scale up or down; Open new geographies within 4 weeks.
: We charge only for qualified leads.
: Team has experience of generating sales qualified leads from
markets across the world.
Quick Results
Scalable
Pay for Performance
Proven Success
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Week
Understanding Customer Sales Process
Campaign Design, Funnel Building and Account Setup
Campaign Launch
Appointment Setting Process
Research
Campaign Management
1 2 3-4 5 6-12
How do we generate leads ?
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WeekUnderstanding Customer Sales Process 21 3-4 5 6-12
Products/ServicesTarget GeographyTarget IndustryDecision MakersCommon ChallengesCurrent ProcessExample of Sales Deals
Customer Analyst
Understanding Customer Sales ProcessLead Qualification Criteria
Industry ReportsCase StudiesWhitepapersWebsite Content
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Analyst
Knowledge Transfer
Campaign Design Inputs
Research Team
Research 21 3-4 5 6-12
Research on Eco System
Industry sizeCurrent Market trendsBudget AllocationRoles of Decision MakersSeasonal TransitionSources of the CompaniesTotal Customer baseMarketing CollateralCompetitor Collateral
Sales Process
Understanding Customer Sales ProcessLead Qualification Criteria
Week
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Research Team
Fund ManagementHedge Funds Investment BanksEuropeAsset MgmtAUM 1BN-10 BNT+0 CampaignCFO/COO
USAWealth MgmtSystem Consulting CampaignHead of Operations, Finance
Middle EastAUM >350MNCTO CampaignCTO, Head of IT
Campaigns
Campaign Funnels
Campaign Design and Funnel Building
21 3-4 5 6-12
Listing MappingMining
Week
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CustomerAnalyst
Campaign DraftsSales Pitch CampaignAwareness CampaignDisclaimerSales Bridge NumberDo Not Contact List
Advanced mail deliverability setup – DKIM/SPF/Dedicated IPSPAM Feedback loop SetupOutlook ConfigurationTailCurrent Proprietary CRM Setup
Account Setup
Technical Team
Account Setup 21 3-4 5 6-12Week
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Campaign Launch 21 3-4 5 6-12
DAY -1
DAY -2
DAY -3DAY -4
DAY -5
Launch System Consulting Campaign
Week
Launch Fund Management Campaign
Launch CTO Campaign Launch Hedge Funds Campaign
Launch T+0 Campaign
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CONTINUE
MODIFY
STOP
CONTINUE
Hedge Funds Campaign - Response ManagementT+0 Campaign
CTO Campaign
System Consulting Campaign
Fund Management Campaign
Lead
Cold
Negative
Hot
Research TeamTailCurrent Proprietary CRM
Response AnalysisMarket InsightsPeriodic Reports
Campaign Management 21 3-4 5 6-12Week
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T+0 campaign CTO campaign
Lead
Research Team Forwards
AnalystAUM > 350MNCOOMid / Back Office ReqMeeting with a Demo
Lead Qualified
Context (Call/Meeting) Company Profile Key Decision Makers Campaign Details Calendar Invite
Lead Disqualified
LEAD ACCEPTED
Format Exchange
Lead
Research Team Forwards
AnalystNo need, but ready to learn Call me anytimeMid / Back Office ReqMeeting with a Demo
Appointment Setting Process
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Do Not Contact List ManagementSpam Feedback Loop
Customer Periodic Updates
DNC from customer endList of nurturing Leads
Response Updates
Cold Response: Give them Cooling off period 1 MonthNegative Response: Never Touch Them
Marketer Outlook
DNC List
1. Avet Capital 2. KS Capital 3. Technology
Crossover Ventures
4. Ada Investments
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Geography Served Industry Segments Decision Makers
CFO, Revenue Manager
CMO, VP Digital Marketing Brand Manager
Director IT/QA, Head of Testing, CTO
Europe / UKAPACUSA
Middle East
TailCurrent Reach
Healthcare
Retail
ISV
COO, Partners, Head of Operations/Finance
BFSI
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Customers Speak
TailCurrent has enabled us to generate real customer interest instead of casual and noisy traffic. Our investment has been paid many times over in a few short weeks.
Founder and CEO One of the world's largest
software testing companies
As discussed, please do congratulate your team on the lead that has now become a deal. Please have them go for a dinner and drinks and include that in your next invoice to us
Executive Vice President One of the leading IT Services
Company
The other Michigan based opportunity that came through you was closed last week. we are waiting for their data dump to work on – Thank you
A nice hot lead on a cold Monday morning.Director Sales
One of the leading providers of Customer Loyalty and CRM Solutions
This is a very good lead - The company is a potential major prospect for us and we have
tried to get into this account before. Thanks for getting us in!
“ “
" Founder and Director leading provider of Revenue Cycle Management
Healthcare industry - US
“ “
" Director Sales One of the leading providers of online
Advertisement platform - UK
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Next Steps …
1. Give us a brief of your services, markets and target customers.
Define lead qualification criteria
Define geography or vertical to target.
2. We come back with a pilot proposal.
Number of leads in pilot.
Time frame of pilot.
Cost of pilot, Cost per lead in the pilot.
Support required to execute campaigns.