Merchandising Processes

17
Merchandising processes Merchandising is: Planning, Developing, and Presenting product lines for a target market involving pricing, assortment, styling, and timing .

Transcript of Merchandising Processes

Page 1: Merchandising Processes

1048708

Merchandising processes

Merchandising is

1048709Planning

1048709Developing and

1048709Presenting product lines for a target market

involving pricing assortment styling and timing

Merchandising Versus Store Management

Merchandising calendar

gt The timing required to develop plan and

present for each selling period

gt Based on 52 week merchandising cycle

gt Selling periods (3~52 wk) defined as weeks of

sale for products

Merchandising calendar- quick response

1048709gt Lead time The time between placing an order and delivering merchandise

1048709 gt Customer-driven1048709 gt The importance of level of inventory1048709 gt Enough inventory to minimize lost sales

but not so much as to have lots of excess at the end of the selling period

Concepts of apparel product lines

1048709 Product line1048709 The total merchandise mix presented for

sale1048709 Within each linecategoryclassification

the merchandiser builds an assortment (eg style)

1048709 Merchandisers and designers when planning and developing product lines think in groups rather than individual styles

1048708 Categories for merchandisable groups

1048708 Separate1048709 Tops bottoms or both items1048709Coordinates1048709 Groups of different products with common

characteristics such as style trim colors etcMulti-piece style (Example Suits)1048709 Related separates1048709 Displayed and sold like a separates line but has

even more coordinating potential because of common colors and materials

1048709 Example 2 styles of shirts + 2 styles of sweaters

separatseparateses

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 2: Merchandising Processes

Merchandising Versus Store Management

Merchandising calendar

gt The timing required to develop plan and

present for each selling period

gt Based on 52 week merchandising cycle

gt Selling periods (3~52 wk) defined as weeks of

sale for products

Merchandising calendar- quick response

1048709gt Lead time The time between placing an order and delivering merchandise

1048709 gt Customer-driven1048709 gt The importance of level of inventory1048709 gt Enough inventory to minimize lost sales

but not so much as to have lots of excess at the end of the selling period

Concepts of apparel product lines

1048709 Product line1048709 The total merchandise mix presented for

sale1048709 Within each linecategoryclassification

the merchandiser builds an assortment (eg style)

1048709 Merchandisers and designers when planning and developing product lines think in groups rather than individual styles

1048708 Categories for merchandisable groups

1048708 Separate1048709 Tops bottoms or both items1048709Coordinates1048709 Groups of different products with common

characteristics such as style trim colors etcMulti-piece style (Example Suits)1048709 Related separates1048709 Displayed and sold like a separates line but has

even more coordinating potential because of common colors and materials

1048709 Example 2 styles of shirts + 2 styles of sweaters

separatseparateses

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 3: Merchandising Processes

Merchandising calendar

gt The timing required to develop plan and

present for each selling period

gt Based on 52 week merchandising cycle

gt Selling periods (3~52 wk) defined as weeks of

sale for products

Merchandising calendar- quick response

1048709gt Lead time The time between placing an order and delivering merchandise

1048709 gt Customer-driven1048709 gt The importance of level of inventory1048709 gt Enough inventory to minimize lost sales

but not so much as to have lots of excess at the end of the selling period

Concepts of apparel product lines

1048709 Product line1048709 The total merchandise mix presented for

sale1048709 Within each linecategoryclassification

the merchandiser builds an assortment (eg style)

1048709 Merchandisers and designers when planning and developing product lines think in groups rather than individual styles

1048708 Categories for merchandisable groups

1048708 Separate1048709 Tops bottoms or both items1048709Coordinates1048709 Groups of different products with common

characteristics such as style trim colors etcMulti-piece style (Example Suits)1048709 Related separates1048709 Displayed and sold like a separates line but has

even more coordinating potential because of common colors and materials

1048709 Example 2 styles of shirts + 2 styles of sweaters

separatseparateses

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 4: Merchandising Processes

Merchandising calendar- quick response

1048709gt Lead time The time between placing an order and delivering merchandise

1048709 gt Customer-driven1048709 gt The importance of level of inventory1048709 gt Enough inventory to minimize lost sales

but not so much as to have lots of excess at the end of the selling period

Concepts of apparel product lines

1048709 Product line1048709 The total merchandise mix presented for

sale1048709 Within each linecategoryclassification

the merchandiser builds an assortment (eg style)

1048709 Merchandisers and designers when planning and developing product lines think in groups rather than individual styles

1048708 Categories for merchandisable groups

1048708 Separate1048709 Tops bottoms or both items1048709Coordinates1048709 Groups of different products with common

characteristics such as style trim colors etcMulti-piece style (Example Suits)1048709 Related separates1048709 Displayed and sold like a separates line but has

even more coordinating potential because of common colors and materials

1048709 Example 2 styles of shirts + 2 styles of sweaters

separatseparateses

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 5: Merchandising Processes

Concepts of apparel product lines

1048709 Product line1048709 The total merchandise mix presented for

sale1048709 Within each linecategoryclassification

the merchandiser builds an assortment (eg style)

1048709 Merchandisers and designers when planning and developing product lines think in groups rather than individual styles

1048708 Categories for merchandisable groups

1048708 Separate1048709 Tops bottoms or both items1048709Coordinates1048709 Groups of different products with common

characteristics such as style trim colors etcMulti-piece style (Example Suits)1048709 Related separates1048709 Displayed and sold like a separates line but has

even more coordinating potential because of common colors and materials

1048709 Example 2 styles of shirts + 2 styles of sweaters

separatseparateses

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 6: Merchandising Processes

1048708 Categories for merchandisable groups

1048708 Separate1048709 Tops bottoms or both items1048709Coordinates1048709 Groups of different products with common

characteristics such as style trim colors etcMulti-piece style (Example Suits)1048709 Related separates1048709 Displayed and sold like a separates line but has

even more coordinating potential because of common colors and materials

1048709 Example 2 styles of shirts + 2 styles of sweaters

separatseparateses

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 7: Merchandising Processes

separatseparateses

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 8: Merchandising Processes

coordinacoordinatestes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 9: Merchandising Processes

Related Related separatseparat

eses

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 10: Merchandising Processes

Merchandising responsibilities

Line planning

Line development

Line presentation

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 11: Merchandising Processes

Merchandising Responsibilities

Line planning

Guides defines and limits the line by evaluating merchandise mix and forecasting

Look at last seasons sales at same selling periodReview current market information Brainstorm for new ideasWorld market shopping

1048709

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 12: Merchandising Processes

Merchandising Responsibilities

Planning merchandise budgets by

Looking at last years sales and plan for sales increasedecreases

Take into consideration new accounts and current retail relationships

Talk with buyers on their projected buying for the upcoming selling period

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 13: Merchandising Processes

Line planning

Planning merchandise assortments based on budgets

A balanced assortment matches the assortment plan to

customer demand Assortment balance is based on the

development of model stock plans that identify SKU (number of Stock Keeping Units)

1048709 SKU = Number of Styles x Number of Sizes x Number of Colors

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 14: Merchandising Processes

Line planning

Assortment1048709 Range of choices offered usually defined

by1048709 Style + Size + ColorAssortment variety1048709 Total number of unique items that must be

produced to satisfy the design plan

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 15: Merchandising Processes

Assortment volume1048709 Number of units that must be sold to

achieve planned salesAssortment distribution1048709 Allocation of volume broken down by style

size and color

1048709 Analyze and update merchandise plans when conditions change in the market merchandising plans must be adjusted

Line planning

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 16: Merchandising Processes

Line development

1048709Includes all processes required to translate a line plan into real merchandise

1048709Line concept1048709 First phase determining the look and

appeal that establishes identity and salability1048709

Current issues fashion trends1048709

InspirationConcept board

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing

Page 17: Merchandising Processes

Product development

The design and engineering required to makeproducts salable and producible

1048709Apparel product development (2 phases)1048709 1) Creative design- focus on creativity andformation of merchandisable groups

1048709 2) Technical design- perfecting the style fitpatterns also including specs and costing