Merchandising Guideline Directive

Daniel Cremieux

CollectionThe Merchandising is in the Details.

Spring 2009

Daniel Cremieux

Collection The Merchandising is in the Details.

3 ZONES of a Shop

3 Zones should be identified to set your Daniel Cremieux

Shop correctly.

2 of the Zones are Primary Zones

that must have aisle exposure.

Zone 1 (the best Zone) is forDaniel Cremieux

Signature Collection

Zone 2 (the second best Zone) is forDaniel Cremieux

Collection

Zone 3 runs behind Zones 1 and 2 with minimal aisle exposure for reduced Cremieux

merchandise.

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3 ZONES of a Shop

Zone 1

Zone 2

Zone 3

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How to ZONE a Shop

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“the design is in the details”

… Daniel CremieuxThe merchandising is in the detail.

Daniel Cremieux

merchandising must highlight the details that Daniel Cremieux

is famous for adding to all of his products -

these include collar treatments, contrasting waistband and cuff fabrics, as well as sleeve details. To properly merchandise a Daniel

Cremieux

shop, one must be very familiar with the details of each garment. Upon receipt, one of each item should be unfolded and studied inside

and out. Knowing the design details of each item, makes it simple to determine the appropriate product

presentation technique needed.

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FLIP it up when you have a collar detail on the under side of the

collar.

A single shirt with a contrasting or novelty collar can be turned out on the

top of the stack.

Collars

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Fold open the waist band of the top pant to show

contrasting lining.

Pants

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Alternating two colors of the same item in a row will add more interest than two separate blocks of color side by side.

If hanging classic wovens, roll the sleeves twice to add character.

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Take a series -

same pattern in different colorways

-

of Daniel Cremieux

Ties and drape one around the neck of each like shirt hanging on

the fixture.

Add a single Cremieux

Tie to a stack or two of long sleeve wovens

on a collection table.

TIES

Daniel CremieuxSpring 2009 22x 28 Theme Signs

Daniel Cremieux

CollectionThe Merchandising is in the details.

The Collection Table must show:

Woven Shirts

Knit Shirts

Pants/Shorts

Hats

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Visual Elements of the Collection Table

Antique Suitcase or Basket

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Only 1 Hat Head

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22 x 28 Theme Sign

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Bust Forms

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Single Tie on top of Woven Stacks

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Product Placement on the Collection Table

2 inches of space between stacks

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The Collection Table Blueprint

Use the blueprint as an inspirational tool, not as an absolute rule.

Tops should be primarily on the upper table and bottoms usually

on the lower table.

T Stands should feature outerwear or hanging styles that are part of the fashion collection group.

Upon completing a collection table, make sure you can pull complete outfits from this single fixture.

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Product Placement on the Collection Table

Can a customer select entire outfits from each single collection table?

The answer should always be YES!

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The Closet Fixture

Utilize 15 S hooks and hang a variety of Daniel Cremieuxand Cremieux

Jeans products on one side of a floorhanging fixture. Just hang one per style. All styles should originate from the same collection. Include a belt, hat,

and one pair of denim in all closet presentations.

Daniel CremieuxSpring 2009 Key Item Signs

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Classification / Key Items

All colors of the same style number must be merchandised together on the same fixture.

Always place light next to dark for high contrast color placement.

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Classification / Key Items -

The DC 7 Fixture

The product and merchandising strategy for this fixture is sent via email every month.

These guidelines must followed completely without change.

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Classification / Key Items: The Double Mercerized Knit

Hang Double Mercerized Knits by size on a rounder or other large capacity floor hanging fixture.

Daniel CremieuxApproved Markdown Signage

Daniel CremieuxMarkdown Collateral

Year Round Signs

5 x 78.5 x 11

Merchandising Guideline Directive

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