MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed...

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MEET THE NEW OTTAWA CITIZEN 2014 MEDIA KIT OTTAWACITIZEN.COM

Transcript of MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed...

Page 1: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

MEET THE NEW OTTAWA CITIZEN

2014 MEDIA KITOTTAWACITIZEN.COM

Page 2: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

2014 MEDIA KITOTTAWACITIZEN.COM

Page 3: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

Postmedia has invested significantly in research, technology, storytelling and product development

over the past three years. With your audiences and our audiences in mind, we are proud to unveil the

first of our fully reimagined news media brands—the new Ottawa Citizen.

ResearchIn 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their

behaviours and preferences in consuming news and information on smartphones, tablets, websites

and in print. This proprietary study provided us with unparalleled insights into the media consumption

habits of Canadian audiences. We have used these insights to create a suite of news media products

that speak to our different audiences in new ways.

StorytellingFor nearly 170 years the Ottawa Citizen has focused on local news and local audiences. With this

revolutionary redesign the Ottawa Citizen continues to do so in compelling and innovative ways.

Utilizing the unique characteristics of each platform, and driven by our research, the Ottawa Citizen

is customizing the storytelling experience for audiences by platform.

Product DevelopmentPostmedia has created differentiated, distinctive and dynamic products across our four platforms to

connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging

experts in user-experience and design, Postmedia reimagined the new Ottawa Citizen with elegant

and engaging print, web, smartphone and tablet products.

REIMAGINE YOUR NEWS

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2014 MEDIA KITOTTAWACITIZEN.COM

A BOLD TRANSFORMATIONWith a bold transformation and a complete reimagining of news media, the Ottawa Citizen has

changed how it creates and delivers content to audiences. This new approach focuses primarily

on local news and platform-driven storytelling to bring the right audiences at the right time to

our advertisers.

The Ottawa Citizen’s content reaches half-a-million residents of the National Capital Region each

week. For 170 years the Ottawa Citizen has been Ottawa’s choice for news and information, keeping

readers informed with in-depth analysis and context. With revitalized products across all four

platforms, readers will engage with stories differently, on different platforms, at different times

throughout the day.

Conceptual RedesignThe newspaper’s redesigned masthead combines the original

nameplate with an abstracted version of Parliament Hill’s iconic

Peace Tower. Rendered in sage green, similar to the tower’s

oxidized copper roof, the masthead is a fresh, instantly

recognizable design element that will carry across print,

web, smartphone and tablet platforms.

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Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads

what on which platform, the Ottawa Citizen’s four-platform strategy connects readers to what they care

about most and is fully tailored to their reading habits. We continue to offer compelling news and

information with powerful insight and analysis for a distinctive, differentiated and dynamic experience

on every platform.

Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a

compelling reader experience. Unique advertising opportunities are available for print, web, smartphone

and tablet to give brands extensive options for unique engagement with their target markets.

PLATFORMS

Page 6: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

2014 MEDIA KITOTTAWACITIZEN.COM

Page 7: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

PRINT

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Print readers have a deep emotional connection with their newspaper. Their daily morning routine

requires personal time to start their day knowing what’s happening in the world and in their city.

The Ottawa Citizen is their daily briefing on the happenings on the Hill and beyond, with engaging

storytelling and bold photography all contained within a fresh new design.

Primary Target Audience$HHI: $80K-$100K

Marital Status: Married

Education: Post-secondary

Buying Power: High

DesignBeautifully redesigned and easily navigated, the new Ottawa Citizen newspaper provides a strong local

focus up front, with insights and analysis on the news that matters to readers.

The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes

strong local content backed by a national and world file.

Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.

New design formats have been created to tell stories in compelling ways and audience research will

help direct content selection.

• Morning readers

• Empty-nesters

• Print is a habitual and lifestyle choice

• Most likely to be a Postmedia loyalist

• Highest growing audience to engage on social media

• High audience crossover with desktop

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WEBOTTAWACITIZEN.COM

2014 MEDIA KIT

Page 9: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

WEB

This dynamic one-stop shop for all things news is the very hub of the

Ottawa Citizen. Here readers will find breaking news twenty-four hours a

day from across the Postmedia network, from the latest headlines to sports to

entertainment, in a dynamic responsive design that is optimized for all devices.

Primary Target Audience$HHI: All

Marital Status: Everyone

Education: Varied

Buying Power: Mixed

DesignAlways on and always up-to-date, the Ottawa Citizen website is the hub of news

for our readers, providing the broadest and most comprehensive information.

The new responsive design is easier to navigate with tagged, indexed, and

organized content that is sectionalized for a search-driven audience.

Breaking news, analysis, opinion and features create a simple, efficient and

aesthetically pleasing experience for audiences and advertisers.

The emphasis is on local coverage, supplemented by national and international

content curated and managed by a central Postmedia news desk. Each piece

of content is optimized for the web through related links, photo galleries

and multimedia.

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WEB

• Engaged multiple times throughout the day

• Broad demographics and interests

• Heavily influenced by referrals

• Good audience crossover with all platforms

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OTTAWACITIZEN.COM

2014 MEDIA KIT

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TABLET APP

• Evening readers

• Comfortable with technology

• Likely to make an online purchase

• Moderate social media use and commentary

• Most read to pass time or for general interest

Every weekday evening at 6 p.m. our nightly news magazine iPad app refreshes

to showcase the richest and most in-depth content that Ottawa has to offer.

The touch and explore interactive content provides current-affairs news features,

as well as a strong arts and lifestyle offering, through audio, video, text and

photo galleries.

Primary Target Audience$HHI: $100K+

Marital Status: Married

Education: Post-secondary

Buying Power: Very high

DesignThe Ottawa Citizen tablet magazine app offers an evening news and

current-affairs edition delivered in an informative, entertaining and interactive

way to take readers on an engaging journey.

Illustrating and illuminating the top stories of the day, our new iPad app offers

creative approaches to storytelling and innovative ways to deliver content, with

previews, profiles, video, audio, galleries and animation.

It is a true multimedia experience, where current-affairs features are brought to

life and your message is presented in a distinctive and memorable fashion.

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OTTAWACITIZEN.COM

2014 MEDIA KIT

SMARTPHONE

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Young and on-the-go, the Ottawa Citizen’s mobile audience expects their news at their fingertips.

With an emphasis on local content updated in real time, stories are provided in short, snappy doses with

features such as audio, video, and photos for quick, bite-sized snippets of information.

Primary Target Audience$HHI: All

Marital Status: Half are Single

Education: High School +

Buying Power: Moderate

DesignOur new smartphone app for both iPhone and Android is designed with a specific approach to fit the

unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and

easy consumption.

The mobile app is a live, local news service that connects readers to the crucial information of

the day—when it happens and when they need it.

It is focused on what’s happening now in Ottawa with story summaries, pictures, maps, audio and

video elements that are optimized for sharing.

Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Ottawa’s

mobile audiences with the quality and credibility readers have come to expect from the Ottawa Citizen.

SMARTPHONE APP

• Plugged in, on-the-go audience

• Strong contingent of students and new grads

• Most comfortable with new technology

• Most active on social media and likely to comment

• Most likely to buy online

SMARTPHONE13

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AD SIZES: PRINT

IN THE SPOTLIGHT

GET RESULTS

FUNDAMENTALSHanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

OTTAWACITIZEN.COM

2014 MEDIA KIT

Print Ad Sizing:To create consistency across

our brands and to simplify

campaign booking we have

adapted a modular layout.

This gives our clients flexible

advertising positions and

creates a better experience

for our loyal readers.

Custom Ad Sizes:

Speak to your sales

representative about custom

ad size opportunities.

TAKE OWNERSHIP

Page 15: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

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MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

15

Page 16: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

AD SIZES: DIGITALWEB AD SIZES

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Catfish970 x 60

Top Layer Adup to 1000 x 1000

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Billboard970 x 250

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Slider320 x 50Mobile opt only

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Tallblock300 x 600

Pushdown970 x 90 / 970 x 415

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DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014

Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669

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Adhesion 320 x 50Mobile opt only

Interstitial300 x 250

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Catfish970 x 60

Top Layer Adup to 1000 x 1000

Wallpaper XXL Box468 x 648

Web

Filmstrip300 x 600

Billboard970 x 250

Portrait300 x 1050

Pre-Roll.7 - .15 - .30 secs

Home Page Takeover*

Slider320 x 50Mobile opt only

Full-page Interstitial1024 X 768Capable of video

Tallblock300 x 600

Pushdown970 x 90 / 970 x 415

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014

Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669Contact Information

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Pull320 x 50Mobile opt only

Adhesion 320 x 50Mobile opt only

Interstitial300 x 250

Banner320 x 50

Leaderboard728 x 90

Big Box300 x 250

Master/Companion728 x 90 + 300 x 250

Tile 160 x 40

Tallblock300 x 600

Catfish970 x 60

Top Layer Adup to 1000 x 1000

Wallpaper XXL Box468 x 648

Web

Filmstrip300 x 600

Billboard970 x 250

Portrait300 x 1050

Pre-Roll.7 - .15 - .30 secs

Home Page Takeover*

Slider320 x 50Mobile opt only

Full-page Interstitial1024 X 768Capable of video

Tallblock300 x 600

Pushdown970 x 90 / 970 x 415

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014

Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669

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Pull320 x 50Mobile opt only

Adhesion 320 x 50Mobile opt only

Interstitial300 x 250

Banner320 x 50

Leaderboard728 x 90

Big Box300 x 250

Master/Companion728 x 90 + 300 x 250

Tile 160 x 40

Tallblock300 x 600

Catfish970 x 60

Top Layer Adup to 1000 x 1000

Wallpaper XXL Box468 x 648

Web

Filmstrip300 x 600

Billboard970 x 250

Portrait300 x 1050

Pre-Roll.7 - .15 - .30 secs

Home Page Takeover*

Slider320 x 50Mobile opt only

Full-page Interstitial1024 X 768Capable of video

Tallblock300 x 600

Pushdown970 x 90 / 970 x 415

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014

Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669

OTTAWACITIZEN.COM

2014 MEDIA KIT

Digital Ad Sizing:To create consistency across

our brands and to simplify

campaign booking we have

standardized our ad units.

This allows our clients to

develop innovative creative,

while ensuring a superior

user-experience for our readers.

Custom Ad Sizes:

Speak to your sales

representative about custom

ad size opportunities.

Page 17: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

Contact Information

Mobile & Tablet

Pull320 x 50Mobile opt only

Adhesion 320 x 50Mobile opt only

Interstitial300 x 250

Banner320 x 50

Leaderboard728 x 90

Big Box300 x 250

Master/Companion728 x 90 + 300 x 250

Tile 160 x 40

Tallblock300 x 600

Catfish970 x 60

Top Layer Adup to 1000 x 1000

Wallpaper XXL Box468 x 648

Web

Filmstrip300 x 600

Billboard970 x 250

Portrait300 x 1050

Pre-Roll.7 - .15 - .30 secs

Home Page Takeover*

Slider320 x 50Mobile opt only

Full-page Interstitial1024 X 768Capable of video

Tallblock300 x 600

Pushdown970 x 90 / 970 x 415

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014

Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669

Contact Information

Mobile & Tablet

Pull320 x 50Mobile opt only

Adhesion 320 x 50Mobile opt only

Interstitial300 x 250

Banner320 x 50

Leaderboard728 x 90

Big Box300 x 250

Master/Companion728 x 90 + 300 x 250

Tile 160 x 40

Tallblock300 x 600

Catfish970 x 60

Top Layer Adup to 1000 x 1000

Wallpaper XXL Box468 x 648

Web

Filmstrip300 x 600

Billboard970 x 250

Portrait300 x 1050

Pre-Roll.7 - .15 - .30 secs

Home Page Takeover*

Slider320 x 50Mobile opt only

Full-page Interstitial1024 X 768Capable of video

Tallblock300 x 600

Pushdown970 x 90 / 970 x 415

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014

Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669

Contact Information

Mobile & Tablet

Pull320 x 50Mobile opt only

Adhesion 320 x 50Mobile opt only

Interstitial300 x 250

Banner320 x 50

Leaderboard728 x 90

Big Box300 x 250

Master/Companion728 x 90 + 300 x 250

Tile 160 x 40

Tallblock300 x 600

Catfish970 x 60

Top Layer Adup to 1000 x 1000

Wallpaper XXL Box468 x 648

Web

Filmstrip300 x 600

Billboard970 x 250

Portrait300 x 1050

Pre-Roll.7 - .15 - .30 secs

Home Page Takeover*

Slider320 x 50Mobile opt only

Full-page Interstitial1024 X 768Capable of video

Tallblock300 x 600

Pushdown970 x 90 / 970 x 415

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014

Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669

17

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

Page 18: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

OTTAWACITIZEN.COM

Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting

and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day.

Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms

deliver engaging marketing solutions that connect with your audience.

2014 MEDIA KIT

AUDIENCE TARGETING

Geography• National

• Provincial

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Context• Paper

• Homepage

• Section

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Sponsorship• Takeover

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Technology• Language

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Audience Targeting SolutionsBehavioural Your customer’s interests are diverse, but marketers can capture the right audience even outside traditional

segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on

behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters

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RetargetingSometimes consumers don’t convert right away. That’s why we offer retargeting opportunities to drive your

customers through the conversion funnel. Retargeting allows us to tag users and advertise to them again,

after they have expressed interest in your brand.

Page 19: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

19

GeographyCanada is the second largest country in the world, but don’t be intimidated by the geography!

We can reach your audience whether they’re located in the vast concrete canyons of the city,

the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts.

DaypartingConsumers read news on a variety of platforms throughout the day. Postmedia offers integrated

advertising solutions that reach readers where and how they access news. Dayparting allows us

to reach your audience at the particular time of day you desire.

Content Targeting - SiteOur network offers award-winning content all across the country. Advertisers can reach key

markets by targeting just one, or all of our premium brands.

Content Targeting - ChannelOur channel targeting allows advertisers to put their ads in front of their customers alongside

category content that is relevant and interesting.

Content Targeting - ContextualSuccessful advertising is about reaching the right audience. Ensure your ads are delivered in an

optimal environment surrounded by relevant content for your brand. With contextual targeting,

your marketing efforts will be more effective at reaching your desired customer.

eNewsletters & eBlastsUtilizing our database of engaged and loyal subscribers, eBlasts and eNewsletters are a proven

method of delivering additional exposure straight to your customer’s inbox. This is a great

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SegmentationIdentify groups of users who exhibit similar traits.

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Audience ExtensionTarget Postmedia’s audience off-network.

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Page 20: MEET THE NEW OTTAWA CITIZEN€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences in consuming news

CONTENT2014 MEDIA KITOTTAWACITIZEN.COM

CONTENTReach the right audience at the right time with the right message. The Ottawa Citizen offers a variety of

content to align with your advertising needs.

NewsWhether it’s happening on Parliament Hill or right on your street, the Ottawa Citizen’s

award-winning journalists bring the best news in the region to your doorstep every day.

ContextInternational news, commentary, editorials and letters to the editor:

the Ottawa Citizen’s new Context section will tell readers what they need to be in the

know in the world. The Ottawa Citizen’s news pages provide a comprehensive package

of international, national and local news.

YouThis section focuses on how readers savour life in Ottawa, from the city’s eclectic arts

scene to the burgeoning restaurant milieu. It’s Arts and Life content that includes movies,

music, TV, fitness, food and recipes, and fashion.

SportsWhether you are a die-hard Sens fan or want to plug in to the new RedBlacks,

the Citizen’s Sports Section has the scores, statistics, and stories behind the stories

that every sports buff is looking for.

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

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Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

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hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

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