MEET THE NEW OTTAWA CITIZEN...In 2013, with our research partners Ipsos Canada, we surveyed over...
Transcript of MEET THE NEW OTTAWA CITIZEN...In 2013, with our research partners Ipsos Canada, we surveyed over...
MEET THE NEW OTTAWA CITIZEN
2015 MEDIA KITOTTAWACITIZEN.COM
2015 MEDIA KITOTTAWACITIZEN.COM
Postmedia has invested significantly in research, technology, storytelling and product development
over the past three years. With your audiences and our audiences in mind, we are proud to unveil the
first of our fully reimagined news media brands—the new Ottawa Citizen.
ResearchIn 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of news media products
that speak to our different audiences in new ways.
StorytellingFor nearly 170 years the Ottawa Citizen has focused on local news and local audiences. With this
revolutionary redesign the Ottawa Citizen continues to do so in compelling and innovative ways.
Utilizing the unique characteristics of each platform, and driven by our research, the Ottawa Citizen
is customizing the storytelling experience for audiences by platform.
Product DevelopmentPostmedia has created differentiated, distinctive and dynamic products across our four platforms to
connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging
experts in user-experience and design, Postmedia reimagined the new Ottawa Citizen with elegant
and engaging print, web, smartphone and tablet products.
REIMAGINE YOUR NEWS
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2015 MEDIA KITOTTAWACITIZEN.COM
A BOLD TRANSFORMATIONWith a bold transformation and a complete reimagining of news media, the Ottawa Citizen has
changed how it creates and delivers content to audiences. This new approach focuses primarily
on local news and platform-driven storytelling to bring the right audiences at the right time to
our advertisers.
The Ottawa Citizen’s content reaches half-a-million residents of the National Capital Region each
week. For 170 years the Ottawa Citizen has been Ottawa’s choice for news and information, keeping
readers informed with in-depth analysis and context. With revitalized products across all four
platforms, readers will engage with stories differently, on different platforms, at different times
throughout the day.
Conceptual RedesignThe newspaper’s redesigned masthead combines the original
nameplate with an abstracted version of Parliament Hill’s iconic
Peace Tower. Rendered in sage green, similar to the tower’s
oxidized copper roof, the masthead is a fresh, instantly
recognizable design element that will carry across print,
web, smartphone and tablet platforms.
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Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Ottawa Citizen’s four-platform strategy connects readers to what they care
about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
PLATFORMS
2015 MEDIA KITOTTAWACITIZEN.COM
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Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Ottawa Citizen is their daily briefing on the happenings on the Hill and beyond, with engaging
storytelling and bold photography all contained within a fresh new design.
Primary Target Audience$HHI: $80K-$100K
Marital Status: Married
Education: Post-secondary
Buying Power: High
DesignBeautifully redesigned and easily navigated, the new Ottawa Citizen newspaper provides a strong local
focus up front, with insights and analysis on the news that matters to readers.
The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a national and world file.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
• Morning readers
• Empty-nesters
• Print is a habitual and lifestyle choice
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
WEBOTTAWACITIZEN.COM
2015 MEDIA KIT
WEB
This dynamic one-stop shop for all things news is the very hub of the
Ottawa Citizen. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience$HHI: All
Marital Status: Everyone
Education: Varied
Buying Power: Mixed
DesignAlways on and always up-to-date, the Ottawa Citizen website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The new responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
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WEB
• Engaged multiple times throughout the day
• Broad demographics and interests
• Heavily influenced by referrals
• Good audience crossover with all platforms
OTTAWACITIZEN.COM
2015 MEDIA KIT
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TABLET APP
• Evening readers
• Comfortable with technology
• Likely to make an online purchase
• Moderate social media use and commentary
• Most read to pass time or for general interest
Every weekday evening at 6 p.m. our nightly news magazine iPad app refreshes
to showcase the richest and most in-depth content that Ottawa has to offer.
The touch and explore interactive content provides current-affairs news features,
as well as a strong arts and lifestyle offering, through audio, video, text and
photo galleries.
Primary Target Audience$HHI: $100K+
Marital Status: Married
Education: Post-secondary
Buying Power: Very high
DesignThe Ottawa Citizen tablet magazine app offers an evening news and
current-affairs edition delivered in an informative, entertaining and interactive
way to take readers on an engaging journey.
Illustrating and illuminating the top stories of the day, our new iPad app offers
creative approaches to storytelling and innovative ways to deliver content, with
previews, profiles, video, audio, galleries and animation.
It is a true multimedia experience, where current-affairs features are brought to
life and your message is presented in a distinctive and memorable fashion.
OTTAWACITIZEN.COM
2014 MEDIA KIT
SMARTPHONE
Young and on-the-go, the Ottawa Citizen’s mobile audience expects their news at their fingertips.
With an emphasis on local content updated in real time, stories are provided in short, snappy doses with
features such as audio, video, and photos for quick, bite-sized snippets of information.
Primary Target Audience$HHI: All
Marital Status: Half are Single
Education: High School +
Buying Power: Moderate
DesignOur new smartphone app for both iPhone and Android is designed with a specific approach to fit the
unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and
easy consumption.
The mobile app is a live, local news service that connects readers to the crucial information of
the day—when it happens and when they need it.
It is focused on what’s happening now in Ottawa with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Ottawa’s
mobile audiences with the quality and credibility readers have come to expect from the Ottawa Citizen.
SMARTPHONE APP
• Plugged in, on-the-go audience
• Strong contingent of students and new grads
• Most comfortable with new technology
• Most active on social media and likely to comment
• Most likely to buy online
SMARTPHONE13
AD SIZES: PRINT
IN THE SPOTLIGHT
GET RESULTS
FUNDAMENTALSHanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
In The Spotlight
Get Results
Fundamentals
Contact Information*For Ticker Banner front sections, please contact a Sales Rep
2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
Take Ownership
MODULAR AD SIZES2014
Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
In The Spotlight
Get Results
Fundamentals
Contact Information*For Ticker Banner front sections, please contact a Sales Rep
2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
Take Ownership
MODULAR AD SIZES2014
Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
In The Spotlight
Get Results
Fundamentals
Contact Information*For Ticker Banner front sections, please contact a Sales Rep
2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
Take Ownership
MODULAR AD SIZES2014
Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
In The Spotlight
Get Results
Fundamentals
Contact Information*For Ticker Banner front sections, please contact a Sales Rep
2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
Take Ownership
MODULAR AD SIZES2014
OTTAWACITIZEN.COM
2015 MEDIA KIT
Print Ad Sizing:To create consistency across
our brands and to simplify
campaign booking we have
adapted a modular layout.
This gives our clients flexible
advertising positions and
creates a better experience
for our loyal readers.
Custom Ad Sizes:
Speak to your sales
representative about custom
ad size opportunities.
TAKE OWNERSHIP
Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
In The Spotlight
Get Results
Fundamentals
Contact Information*For Ticker Banner front sections, please contact a Sales Rep
2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
Take Ownership
MODULAR AD SIZES2014
Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
In The Spotlight
Get Results
Fundamentals
Contact Information*For Ticker Banner front sections, please contact a Sales Rep
2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
Take Ownership
MODULAR AD SIZES2014
Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
In The Spotlight
Get Results
Fundamentals
Contact Information*For Ticker Banner front sections, please contact a Sales Rep
2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
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MODULAR AD SIZES2014
Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm
Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm
Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm
3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm
3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm
1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm
1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm
1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm
1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm
1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm
1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm
1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm
1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm
1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm
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2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm
2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm
1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm
1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm
1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm
1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm
1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm
Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm
Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm
2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm
Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm
Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm
Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm
1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm
Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm
1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm
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Wallpaper XXL Box468 x 648
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Home Page Takeover*
Slider320 x 50Mobile opt only
Full-page Interstitial1024 X 768Capable of video
Tallblock300 x 600
Pushdown970 x 90 / 970 x 415
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DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014
Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669Contact Information
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Interstitial300 x 250
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Tallblock300 x 600
Catfish970 x 60
Top Layer Adup to 1000 x 1000
Wallpaper XXL Box468 x 648
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Filmstrip300 x 600
Billboard970 x 250
Portrait300 x 1050
Pre-Roll.7 - .15 - .30 secs
Home Page Takeover*
Slider320 x 50Mobile opt only
Full-page Interstitial1024 X 768Capable of video
Tallblock300 x 600
Pushdown970 x 90 / 970 x 415
*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.
DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014
Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669
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Tallblock300 x 600
Catfish970 x 60
Top Layer Adup to 1000 x 1000
Wallpaper XXL Box468 x 648
Web
Filmstrip300 x 600
Billboard970 x 250
Portrait300 x 1050
Pre-Roll.7 - .15 - .30 secs
Home Page Takeover*
Slider320 x 50Mobile opt only
Full-page Interstitial1024 X 768Capable of video
Tallblock300 x 600
Pushdown970 x 90 / 970 x 415
*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.
DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014
Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669
OTTAWACITIZEN.COM
2015 MEDIA KIT
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Catfish970 x 60
Top Layer Adup to 1000 x 1000
Wallpaper XXL Box468 x 648
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Filmstrip300 x 600
Billboard970 x 250
Portrait300 x 1050
Pre-Roll.7 - .15 - .30 secs
Home Page Takeover*
Slider320 x 50Mobile opt only
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Tallblock300 x 600
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Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669
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Adhesion 320 x 50Mobile opt only
Interstitial300 x 250
Banner320 x 50
Leaderboard728 x 90
Big Box300 x 250
Master/Companion728 x 90 + 300 x 250
Tile 160 x 40
Tallblock300 x 600
Catfish970 x 60
Top Layer Adup to 1000 x 1000
Wallpaper XXL Box468 x 648
Web
Filmstrip300 x 600
Billboard970 x 250
Portrait300 x 1050
Pre-Roll.7 - .15 - .30 secs
Home Page Takeover*
Slider320 x 50Mobile opt only
Full-page Interstitial1024 X 768Capable of video
Tallblock300 x 600
Pushdown970 x 90 / 970 x 415
*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.
DIGITAL AD SIZES | EFFECTIVE MAY 20, 2014
Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669
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Mobile & Tablet
Pull320 x 50Mobile opt only
Adhesion 320 x 50Mobile opt only
Interstitial300 x 250
Banner320 x 50
Leaderboard728 x 90
Big Box300 x 250
Master/Companion728 x 90 + 300 x 250
Tile 160 x 40
Tallblock300 x 600
Catfish970 x 60
Top Layer Adup to 1000 x 1000
Wallpaper XXL Box468 x 648
Web
Filmstrip300 x 600
Billboard970 x 250
Portrait300 x 1050
Pre-Roll.7 - .15 - .30 secs
Home Page Takeover*
Slider320 x 50Mobile opt only
Full-page Interstitial1024 X 768Capable of video
Tallblock300 x 600
Pushdown970 x 90 / 970 x 415
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Toronto 1.866.345.7678 | Montreal 1.514.849.9987 | Vancouver 1.800.663.4669
17
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Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting
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CONTENT2015 MEDIA KITOTTAWACITIZEN.COM
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N EWSpolitics
Isn’t it ironic? Duffy ducks questions about housing allowance A3
city
Everything you need to know about the LRT plan A6
Hockey
Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1
soccer
Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5
travel
Five getaways to help you forget about winter K1
you
Spor tS
D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S
THE MIND OF
gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1
MANDELA
c oN t Ex t
S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5
hats onone-of-a-kind creations E5
A n d r Ew S Ey m o u ro t ta W a C I t I Z e n
Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.
Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.
“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a
stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.
“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.
That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.
The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.
“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.
“Did you say 50 years?” asked the federal prosecutor to laughter.
JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced
The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24
observer
Robert Sibley finds himself on his pilgrimage in Japan B1
dAv i d r E Ev E lyo t ta W a C I t I Z e n
The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.
After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.
John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.
Ottawa, Gatineau mayors seek NCC seats
s e e M AY O R S o n A5 s e e j u d G e S o n A4
N EWSpolitics
Isn’t it ironic? Duffy ducks questions about housing allowance A3
city
Everything you need to know about the LRT plan A6
Hockey
Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1
soccer
Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5
travel
Five getaways to help you forget about winter K1
you
Spor tS
D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S
THE MIND OF
gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1
MANDELA
c oN t Ex t
S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5
hats onone-of-a-kind creations E5
A n d r Ew S Ey m o u ro t ta W a C I t I Z e n
Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.
Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.
“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a
stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.
“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.
That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.
The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.
“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.
“Did you say 50 years?” asked the federal prosecutor to laughter.
JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced
The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24
observer
Robert Sibley finds himself on his pilgrimage in Japan B1
dAv i d r E Ev E lyo t ta W a C I t I Z e n
The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.
After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.
John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.
Ottawa, Gatineau mayors seek NCC seats
s e e M AY O R S o n A5 s e e j u d G e S o n A4
N EWSpolitics
Isn’t it ironic? Duffy ducks questions about housing allowance A3
city
Everything you need to know about the LRT plan A6
Hockey
Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1
soccer
Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5
travel
Five getaways to help you forget about winter K1
you
Spor tS
D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S
THE MIND OF
gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1
MANDELA
c oN t Ex t
S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5
hats onone-of-a-kind creations E5
A n d r Ew S Ey m o u ro t ta W a C I t I Z e n
Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.
Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.
“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a
stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.
“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.
That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.
The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.
“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.
“Did you say 50 years?” asked the federal prosecutor to laughter.
JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced
The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24
observer
Robert Sibley finds himself on his pilgrimage in Japan B1
dAv i d r E Ev E lyo t ta W a C I t I Z e n
The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.
After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.
John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.
Ottawa, Gatineau mayors seek NCC seats
s e e M AY O R S o n A5 s e e j u d G e S o n A4
N EWSpolitics
Isn’t it ironic? Duffy ducks questions about housing allowance A3
city
Everything you need to know about the LRT plan A6
Hockey
Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1
soccer
Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5
travel
Five getaways to help you forget about winter K1
you
Spor tS
D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S
THE MIND OF
gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1
MANDELA
c oN t Ex t
S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5
hats onone-of-a-kind creations E5
A n d r Ew S Ey m o u ro t ta W a C I t I Z e n
Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.
Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.
“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a
stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.
“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.
That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.
The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.
“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.
“Did you say 50 years?” asked the federal prosecutor to laughter.
JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced
The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24
observer
Robert Sibley finds himself on his pilgrimage in Japan B1
dAv i d r E Ev E lyo t ta W a C I t I Z e n
The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.
After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.
John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.
Ottawa, Gatineau mayors seek NCC seats
s e e M AY O R S o n A5 s e e j u d G e S o n A4
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