Ipsos Survey
-
Upload
owen-small -
Category
Documents
-
view
41 -
download
1
description
Transcript of Ipsos Survey
Table of Content
1. Objectives & Methodology of the Survey
2. Audience & Archetypal User
3. Topics: Existing & New
4. Sectors of Interest
5. Countries & Languages of choice
6. Awareness, Relevance and Use of the Portal
7. Information Channels & Modalities
8. Conclusions
2
1. Objectives & Methodology of the Survey
3
Objectives
Contact 1800 companies in the 27 EU Member
States
Create a potential user/audience profile
Find out concrete fields of interests
Understand communication behaviour
Assess the current awareness of the portal.
1. Objectives & Methodology of the Survey
4
Methodology
Kompas Database + Online Access Panel
Cati To web Approach
15215 Contacted
5918 Recruited
2181 Connected
2. Audience & Archetypal User
5
Audience Average 42,4 years old
66% Men >< 34% Women
Company size: Very Small 37%, Small 28%, Medium
21%, Large 14%
In Country side: 73%
Near a border: 80%
Already carrying out business abroad: 59%
Sectors: Services 51%, Industry 28%, Trade 21%
NMS10M:63% W:37%
EU15 M:69% W:31%
2. Audience & Archetypal User
Archetypal User
6
42,4 years old Man
From Small Company
Established in the countryside
Near a border
Already carrying out business
abroad
In Services Sector
?
NMS10:Age: 40,46
EU15: Age: 43,74
3. Topics: Existing & New
7
Existing Topics Not very clear for many respondents.
Ranking of existing topics:
Access to Finance: 68% (NMS10: 67,17% - EU15:
61,67%)
Start a Business: 54% (NMS10: 38,92% - EU15: 58,73%)
Market information: 50% (NMS10: 59,83% - EU15:
50,47%)
Funding / Bank Loans: 45%
Buy a Business: 45%
3. Topics: Existing & New
8
New Proposed Topics
Business Collaboration:
84%
Labour Market: 82%
Information for Cross-
border service providers:
78%
Training and Education
for businesses: 75%
Suggested
Topics Taxation
Comparisons Between
Countries
Business Collaboration
Recruitment
Import / Export
Business Collaboration
NMS10: 94,58%
EU15: 78,73%
3. Topics: Existing & New
9
Cross Border Services(Concrete information about how the so called
Services Directive will be implemented by
December 2009)
1. One-stop-shop and online services for
completing all formalities in each EU
Country: 75%
2. Personal advice/Contact information
for cross border services: 74%
One-stopShop
NMS10:77%EU15: 75%
PersonalAdvice
NMS10:78%EU15: 72%
4. Sectors of Interest
10
Most Important Sectors
Wholesale and retail trade: 37%
Transport, Storage and logistics: 27%
Tourism and wellness: 22%
Informatics technologies: 21%
Business Consulting: 20%
Other Sectors: 17%
Wholesale
NMS10: 50,25%
EU15: 35,20%
Transport
NMS10: 26%
EU15: 28,67%
Tourism
NMS10: 17,17%
EU15: 20,87%
5. Countries & Languages of choice
11
Countries of choice for doing business abroad
EU15 Countries:
Germany 38%, France 29%, Italy 27%, Spain & UK
26%.
Neighbouring Country (examples):
Belgium with Luxembourg, Netherland, France
Denmark with Germany, Sweden
Czech Republic with Hungary, Slovakia
Latvia with Sweden, Estonia, Lithuania
5. Countries & Languages of choice
12
Languages of choice for doing business abroad
English: 72% are happy to use English (Followed by
37% German)
National Language: Many respondents chose their
own language.
Neighbouring Country Language: Hungary chose
Romanian, Bulgaria opted for Greek and vice
versa, Portugal and Italy chose Spanish etc...
6. Awareness, Relevance and Use of the Portal
13
Relevance of Portal
Important: 64%
Practical: 41%
Not practical: 32%
Don’t know: 27%
Awareness & Use of the Portal
Aware: 7% - User: 2% - Non-User: 93%
Cross Border info is:
Exists & easy to find:
17%
Exists but hard to find:
62%
Info not available: 21%
7. Information Channels & Modalities
14
Looking for information
Google: 59%
Chamber of Commerce: 38%
Country Embassy Abroad: 27%
European Business Networks: 26%
EU Brochures, Leaflets, publications, Poster: 24%
Go directly to EUROPA: 19%
Go directly to Your Europe – Business: 11%
7. Information Channels & Modalities
15
Receiving Information
Email: 73%
Postal Mail: 23%
Seminar, Events: 19%
Website Widgets: 17%
Don’t Know: 10%
Other: 2%
8. Conclusions
16
Profile: Young male business professionals working in the
Services sector, established near a border, with most
probably experience in cross border activities.
Existing Topics: Relevant but not always clear
Higher interest in Access to Finance, Starting a
Business, Market Information, Taxation.
8. Conclusions
17
New Topics: High Interest in: Business collaboration and Labour
market.
Services Directive: One-stop-shops and public online
services and Personal advice/contact information.
Suggestions: Taxation, Comparisons Between
Countries, Business Collaboration, Recruitment,
Import / Export.
Sectors: High interest in: Wholesale and retail trade, Transport,
Storage and logistics, Tourism and wellness (and
other...).
8. Conclusions
18
Countries: EU15 countries (Especially Germany)
Neighbouring country
Languages: National Language
English
Language of a neighbouring country
8. Conclusions
19
Portal Awareness, relevance and Use: Relevant but low awareness and use
Not always practical
On the whole, information is judged as hard to find
Information Channels and Modalities: Internet (Google, Email, Widgets etc...)
Chambers of Commerce
EU Publications and brochures.
Frequency for receiving information monthly to
weekly.