Ipsos Mori 4th Annual SMB Survey Switzerland Results

June 2015

Ipsos MoriMethodology

All participants fulfilled three key criteria: they worked for companies which were headquartered in these countries, they used some form of mobile computing and/or a computer at their place of work and they worked for companies that employ 250 people or fewer.Interviews were conducted online via the Ipsos Interactive panel between 9th January and 9th February 2015. Data are unweighted.

250

Ipsos MORI interviewed 5,555 employees of SMBs (Small to Medium-sized Businesses) in the following countries: Great Britain, Poland, Spain, the Netherlands, the Czech Republic, Denmark, Italy, Belgium, Sweden, Switzerland, Hungary, Romania, Ukraine, Greece, Norway and Finland.

Snapshot of SMB Workers

4%spend over 60 minutes commuting to and from work each day

9%Work 51+ hrs per week

84%say they are

contactable by work outside working hours

SMB Workersreceive an average of

16work

emails per day

& an average of

16

personal emails per day

Information overload

12%agree always overloaded with emails and information

62%disagree that this is the case

SwitzerlandFinlandUkraineSweden

DenmarkCzech Republic

NorwayEurope

Great BritainPolandSpain

BelgiumNetherlands

HungaryRomania

ItalyGreece

12%17%17%

19%20%

24%26%27%28%28%28%29%

31%31%

34%35%

47%

To what extent do you agree with the following statement: I am always overloaded with emails and information at work.

Mobility

The Mobile Revolution

25% of SMBs

that use mobile services more intensively see their revenues growing up to 2x faster and add jobs up to 8x faster than their peers

Greater mobile adoption by SMEs can create jobs. If more SMEs expand their businesses at the rate of the

mobile leaders, 7 million more jobs could be added in the six countries evaluated.

Boston Consulting GroupHow Mobile Technologies Drive a Trillion Dollar Impact

https://www.bcgperspectives.com/content/articles/telecommunications_technology_business_transformation_mobile_revolution/

Mobility not yet the new normal

31%say they don't need to be present to get their work done

69%say yes they need to be present to get their jobs done

UkraineNorway

DenmarkSweden

Great BritainFinlandGreeceEurope

ItalyNetherlands

SpainBelgiumHungary

SwitzerlandCzech Republic

PolandRomania

50%51%

53%53%

55%57%57%

61%63%63%

65%66%66%

69%74%

76%81%

Is it necessary for you to be present in the office or your place of work for you to get your work done?

It is not possible to work remotely

My work is attendance based

Why presence is necessary…

38%

55%

46% 42% 40%

100%

Why it’s not necessary…

I can choose where I get my work done

I can choose when I get my work done

I regularly do additional work outside of normal work hours

78%

43%59%

use desktop computer

laptop

smartphone 28

%tablet

The devices they use for work

Finland

Norway

Great Britain

Netherlands

Belgium

Switzerland

Italy

Czech Republic

Greece

59%

63%

63%

65%

70%

74%

74%

75%

76%

77%

78%

78%

79%

81%

82%

82%

85%

Desktop Computer

62%

59%

62%

58%

56%

59%

51%

61%

56%

53%

59%

65%

63%

67%

56%

54%

66%

Laptop Smartphone

59%

47%

50%

58%

39%

44%

41%

40%

42%

38%

43%

42%

50%

38%

30%

55%

51%

iPad / Tablet

20%

27%

24%

21%

23%22%22%

15%22%

9%

28%

19%

34%

19%

12%

27%

31%

10%Use all 4 devices – desktop, laptop, tablet & smartphone

9%use a smartphone & laptop only

StartStart

29%use a desktop PC only

12%Use desktop, laptop, & smartphone

StartStart

23%

30%

13%

25%

Personal Employer Owned

53%

32%

14%

9%

Who owns the devices…

UkraineRomania

Switzer landCzech Republic

Great BritainGreece

BelgiumHungary

Nether landsPolandEurope

ItalySpain

FinlandNorway

DenmarkSweden

4%

10%

13%

14%

15%

15%

16%

16%

18%

18%

19%

22%

23%

31%

31%

32%

36%

45%

38%

30%

24%

28%

43%

26%

25%

22%

34%

27%

30%

20%

19%

19%

16%

16%

Personal Smartphone Employer owned Smartphone

Impact of mobile technology

Helps me save time & boosts productivity so that I can better balance work & family or personal life

Makes me more productive when out of the office

Takes quality time away from my personal life as it makes it harder to escape work

Makes work more demanding as there's an overload of too much information and email

47%

17%

46%

22%

38%

31%

42%

24%agree agree agree agree disagre

edisagre

edisagre

edisagre

e

Getting things done at work

68%say email is most important to get the job done

59%say phonecalls

57%Face to face meetings

Communicating

Poland

Denmark

Norway

Spain

Czech Republic

Romania

Sweden

Europe

Hungary

Nether lands

Switzer land

Greece

Belgium

Great Britain

Italy

Ukraine

Finland

55%

60%

60%

61%

63%

63%

64%

67%

68%

68%

68%

70%

71%

71%

71%

71%

83%

E-mail

60%

42%

43%

49%

57%

57%

51%

53%

62%

56%

59%

51%

55%

49%

53%

62%

56%

66%

56%

66%

33%

50%

61%

57%

49%

54%

24%

57%

55%

39%

48%

33%

54%

29%

Phonecalls Face to Face

Responsiveness

29%

21%

38%

4%

ColleaguesCustomers or Clients

17%

18%

2%

52%

1 hour

4 hours

1 day

2 or more days

Finland

Belgium

Nether lands

Switzer land

Italy

Hungary

Czech Republic

Ukraine

Spain

12%12%14%15%17%17%17%

21%12%

21%17%

32%24%

28%40%

31%36%

14%15%

14%15%

15%15%

18%17%

27%19%

23%11%

20%18%

18%27%

24%

Within 1 hour Within 4 hours

Responsiveness

A ‘productive’ day at work means…

1.0

1.0

76% ticking off everything on 'to-do' list

1.0

40% leaving work on time

64% generate new business

50% zero email in inbox

75% helping out co-workers

81% feel like they have an impact

49% attending all meetings

38%47%

57%38%

31%50%

45%30%31%

42%48%

57%35%

58%44%

70%47%

Zero email in inbox

Czech RepublicNether lands

SpainSwedenFinland

Switzer landEuropeNorway

DenmarkGreat Britain

GreeceUkraineBelgiumHungary

ItalyPoland

Romania

77%77%77%77%

79%81%

82%82%

83%83%83%83%

84%84%

85%86%

89%

Having an impact

What would help…Fewer administrative tasks

More effective meetings

Fewer distractions

More flexible work culture

30%

24%

23%13%

Smarter Software tools and applications 11%

Keeping up with it all

28%eat lunch away from their desk

35%drink coffee

37%take regular

breaks

10%get some exercise

SpainPoland

DenmarkNether lands

Czech RepublicBelgiumUkraine

ItalyFinlandNorwayEurope

HungarySweden

Switzer landGreece

RomaniaGreat Britain

3%3%5%5%6%7%7%7%7%8%8%8%8%8%10%11%11%

31%36%

21%27%

35%23%25%

33%50%

17%29%

33%36%37%

19%24%25%

14%18%

24%19%

18%19%

13%11%

20%23%

18%18%

18%28%

9%19%18%

7%4%

5%4%

6%6%

4%7%

4%4%

6%4%

6%11%

18%6%

4%

Skip lunch Eat lunch at my deskEat lunch away from my desk Eat lunch out at a café or restaurant

Lunch habits

SpainSweden

ItalySwitzer land

DenmarkNorwayEurope

Nether landsRomania

Czech RepublicPoland

BelgiumHungaryFinlandGreece

Great BritainUkraine

7%7%10%11%13%

19%22%22%23%24%24%25%25%27%27%

32%40%

21%26%

17%10%

18%30%

17%14%

21%9%12%

14%11%

22%12%

17%20%

11%15%

12%16%

0%1%

7%3%

6%14%5%

5%7%

14%4%

4%5%

5%4%

10%7%

4%4%

4%2%

9%3%

2%3%7%

2%6%

3%2%

Take regular breaks to recharge Get some exercise

Take naps Meditate

Well-being

SpainItaly

Great BritainDenmark

Switzer landBelgiumUkraine

Czech RepublicNether lands

EuropeNorwaySwedenFinland

RomaniaGreecePoland

Hungary

21%29%32%35%35%36%36%37%38%39%40%40%

45%48%51%51%

57%

35%30%

15%41%43%

36%41%

31%26%

31%35%

27%48%

39%38%

29%24%

Socialize with colleagues Drink coffee or other caffeinated beverages

Social at work

Business Success

Use of IT by SMBs

We're updating our processes and putting them online

Almost paperless, very connected online and a lot of our processes are automated

High volumes of paper in our day to day work and most of our processes are offline22

%

40%23

%

18%

44%

25%

DenmarkSwedenNorway

NetherlandsGreat Britain

EuropeFinlandGreece

BelgiumCzech Republic

ItalySpain

SwitzerlandRomaniaUkraine

HungaryPoland

13%16%17%18%19%22%22%23%24%24%24%24%25%27%27%31%31%

47%36%34%

42%36%

40%29%

50%44%

50%33%37%

44%45%

42%41%

36%

21%28%

24%17%25%

23%33%

21%18%

15%33%28%

18%18%26%

17%20%

We're almost paperless, very connected online and a lot of our processes are automated and online

We're updating our processes and putting them online, but we still use paper for some processes

We use high volumes of paper in our day to day work and most of our processes are offline

Use of IT by SMBs

Benefits of IT…

29% Better service for customers

25% improved productivity

32% Faster access to critical info

23% Closer to customers

20% Anytime, anywhere work

16% improved security

29%

13%

29% Greater internal communication & collaboration

22%

27%

17%

19%

32%

Have Resulted Would Achieve

Priority for the BusinessConnect better with customers

Use technology to enable business growth

Use technology to reduce costs

Enable anywhere working

36%

24%

24%

30%

Keep Data Protected 15%

GreeceRomaniaUkraine

ItalyHungary

PolandCzech Republic

EuropeSpain

Great BritainBelgiumSwedenNorway

SwitzerlandDenmark

FinlandNetherlands

46%46%

45%43%

39%34%

33%31%

30%27%

25%24%24%24%

21%20%

18%

Think it’s a priority to use technology to reduce costs

23%

Make their job easier

…and for the employees

Make them more productive

14%

13%

13%12%

New or smarter software tools and applicationsBetter work environment

Fewer distractions

More flexible work culture

30%

24%

23%

23%12%

Fewer administrative tasksMore effective meetingsBetter software applications & techHaving clearer priorities

Work anytime, anywhere

Working outside regular hours

28%

30%

34%

8%

Sometimes

Regularly

Only Occasionally

Never 25%

49%Flexible work weekToo much work to doClients expect it

Fits my life better

34%

23%

Regularly

FinlandCzech Republic

PolandSpain

UkraineItaly

RomaniaSweden

HungaryEurope

Great BritainNether lands

DenmarkNorway

Switzer landGreece

Belgium

14%16%16%16%16%17%17%

20%22%23%

26%26%27%27%28%

33%40%

14%6%9%

12%4%

7%7%

14%6%9%

11%12%

9%7%

8%5%

9%

Never

Ways to access work remotely

Remote Desktop

Cloud service

Personal Email Transfer

Cloud File Transfer

95%

Yes my company is aware that I access files by using my personal mail or cloud file transfer

45%40%34%19%

Czech RepublicBelgium

PolandUkraine

RomaniaGreat BritainNether lands

EuropeSwitzer land

DenmarkNorway

HungaryFinlandSweden

SpainGreece

Italy

29%29%

33%34%34%35%

39%40%40%40%

45%46%47%47%49%50%52%

Email Cloud Service

39%21%

47%60%

50%24%

20%29%

34%14%16%

27%29%

16%32%

47%31%

Transfer through personal email

14%18%18%

22%23%

22%19%

21%19%

13%18%19%

33%19%20%

28%31%

Transfer through cloud service

Getting work done: anytime, anywhere

4%during the

commute (public transport)

24%first thing in the

morning

22%right after the evening meal

17%while on holiday

HungaryFinlandNorwaySweden

Czech RepublicPolandSpain

RomaniaEurope

DenmarkGreece

ItalyGreat BritainNether landsSwitzer land

UkraineBelgium

9%9%9%

13%14%14%15%16%17%17%

19%19%19%

21%22%

24%24%

While on vacation

17%17%

15%23%24%

16%21%

32%21%

15%21%

24%22%

13%24%

23%24%

First thing in the morning

3%5%

1%3%

4%6%

7%14%

6%2%

19%7%

3%5%

6%6%

5%

Socializing with friends

23%

13%10% 10%

Home Office Commute Meeting Asleep

7%Shower

Inspiration comes best ‘unplugged’

8%Car

8%

It’s not just work…

Work devices but for personal use…

62%

38%

1 x week

Every Day Every

other Day

Once a Month or less

97%3%

73%

10% 14%No

Yes

Once a month or more

Those who use an employer-owned device for work say they use it for social networking, gaming, online shopping

or personal email.

13%

46%

31%

No Hard Drive

In the Cloud

Have their data backed-up…

‘Homing from Work’…

Online Shopping

Online Banking

Send email to friends or share photos

Visit non-work related websites

17%

29%

34%

30%

Social Networking 20%

…with their manager’s consent

63%12%

8%

NorwayDenmark

FinlandNether lands

SwedenBelgium

Great BritainEurope

HungaryUkraine

Czech RepublicRomania

SpainSwitzer land

GreecePoland

Italy

1%2%3%3%

2%3%4%4%4%

3%5%5%6%

8%7%7%

10%

1%2%1%

3%4%

4%3%4%4%

5%5%6%

6%4%6%6%

8%

Not allowed & have to keep it secret

Not allowed and social media, gaming, shopping sites are blocked

Have manager’s approvalOutside of regular working hoursNot allowed but do it anyway

What’s most important for employees…

Work Life Balance

Job Security

Salary

Work Culture

69%

67%

62%

61%

Work/life balance Job Security

Salary Promotion Prospects

NorwayDenmark

SwedenUkraine

Switzer landNether landsGreat Britain

Czech RepublicEuropeFinland

ItalyBelgium

SpainPoland

HungaryGreece

Romania

64%65%66%66%67%70%71%72%73%74%74%76%76%79%82%82%87%

70%63%67%66%69%

62%64%

85%72%

69%75%73%73%

87%83%

79%85%

63%52%

59%89%

62%60%58%

83%71%

63%79%

70%75%

88%86%86%88%

18%11%

26%56%

30%24%23%28%

37%29%

52%36%40%

58%50%

59%73%

An extra hour in the day…

40%

30% 30%

22%Work Famil

yHealth

Relax Social Pets21%

Sleep

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