MediaFirst on Social Media April 2010 version C
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Transcript of MediaFirst on Social Media April 2010 version C
Your Social Media Skills• Same as offline:
• Meet People
• Nurture Relationships
• Ask/Answer Questions
• Establish Trust
• Build Reputation
Offline & Online
• Drive prospects through the sales cycle
• Leverage all activities, on and offline
Awareness ~> Knowledge ~> Selling ~> Closing
Social Media Connects:Online & Offline
• Engagement
• Social Media
• Status
• Location
• Blogs
• PR
• Web (SEO)
Rethink Marketing• Outbound
• Telemarketing
• Direct mail
• Blast
• Print Ad
• TV/Radio
• Inbound
• Social Media
• Blogging
• Freemium
• Public Relations
• Search SEO/SEM
Where Is Social Media?
• Social networks: LinkedIn, Facebook
• Sharing sites: YouTube, Flickr
• Status update services: Twitter
These are the top 5 (key tools, different categories) - there are more than 600 and new ones every day
• Photo
• Employment
• Education
• References
• Activities
• Status
• Presentations
• Blog Posts
• Calendar
• Travel
Customer Service• New customer service channel
• Public or private conversations
• Need to get it right
• Possibly faster response / resolution
Blog Success Factors• Read
• Write
• Comment
• Use your real name
• Provide an example
• Add a point
• Offer a link on the subject
• Disagree
• Ask a question
Sources• HubSpot
• Grader.com
• Mashable
• Pew Internet Trust
• Zero G
• MediaFirst
• Creative Commons
• Intersection Consulting
Thank You• Jim Caruso
• MediaFirst
• 770/642-2080
• (M) 4/788-0188
• Stephanie Frost