Brand Guidelines

Version  1.1,  updated  April  2012  

Table of Contents

•  Purpose •  Background of Brand •  Brand Guidelines – Brand Look & Feel – Branding Examples – Event Naming

•  Approvals & Legal

How to use this document

The RHoK brand is a shorthand representation of everything the community stands for -- from our purpose and mission to the community values and personality. As we strive to expand our impact and global community, it is extremely important that we build a coherent global brand. A RHoK event in Bangalore should have the same look and feel as an event in Moscow. All members of our community – from our hackers to our sponsors – become part of the same global community. These guidelines are designed to provide the parameters necessary so that we keep a consistent global identity. The more we can build a coherent global community, the more potential impact we can have.

Why RHoK?

Random Acts of Kindness: spontaneous, selfless actions done for the benefit of others whenever an opportunity presents itself

Hacks: use of minimal resources and maximum brainpower to quickly and efficiently create solutions to interesting problems

Random Hacks of Kindness: a global volunteer community of innovators building practical open technology to make the world a better place

Why RHoK?

What began as a small initiative between Google, Microsoft, Yahoo!, HP, NASA and the World Bank is now a global movement with over 4000 participants in 50 cities and 180 partners across government, academic, corporate and NGO partners world-wide.

Brand Guidelines

The RHoK Logo

The RHoK logo consists of three elements: (1) the graphic symbol (2) the wordmark (3) the tagline. The graphic symbol and wordmark must always appear together. The tagline can only be removed from the logo when it appears elsewhere on the printed material (such as on the back of a T-shirt). The approved electronic art files are available from _______________. No modifications are permitted.        

             

Graphic    symbol  

Wordmark  Tagline  

(1)  

(2)  (3)  

Twenty  individual  pixels  form  the  RHoK  logo,  represenIng  the  very  foundaIon  of  technology  in  its  simplest  form  

The  full  name  always  accompanies  the  symbol  The  tagline  states  our  mission  and  always  falls  offset  under  the  logo  

The RHoK Logo

Clearance    The  RHoK  logo  should  always  have  a  minimum  clearance  where  no  other  logos  or  graphic  treatments  are  to  appear.  This  is  defined  as  the  length  and  width  of  the  pixelized  “r”  in  the  graphic  symbol.  This  minimum  space  should  be  kept  proporIonally  to  the  size  of  the  logo.    

Minimum  Size    When  printed  too  small,  the  logo  is  not  legible.  The  smallest  size  that  the  logo  can  be  printed  is  2.5”    2.5”  

Color  Palate    The  RHoK  logo  should  always  appear  in  blue  on  a  background  that  allows  the  logo  color  to  appear  clearly.    Express  permission  is  required  to  print  the  RHoK  logo  in  colors  other  than  blue.    The  only  excepIon  is  the  winner  T-­‐shirts  where  RHoK  appears  in  gold.    That  design  is  available  to  all  event  organizers  or  upon  request.  

Color   Pantone   C   M   Y   K   R   G   B   Web  #  

Blue   Pantone  xxx   0   0   0   0   0   0   0   000000  

Gray  

Gold  

Silver  

Bronze  

Brand Guidelines: Branding Examples

T-­‐Shirt  

SIcker  

Water  BoZle  

Brand Guidelines: Incorrect Usage

Graphic  device  without  wordmark  

Brand Guidelines: Event Naming

Only approved event names and logos may be used. Events are named using the convention of RHoK [City Name] (e.g. “RHoK Bangalore”). A location-specific RHoK logo will be provided for each event, which should be used in promoting the event. These should not be created locally. This is the only instance where the RHoK graphic device may be used without the RHoK wordmark.

Approvals & Legal

Use of the RHoK logo:

•  The RHoK logo can only be used for events that have received a license.

•  No one is permitted to use the RHoK brand in any way for an event without a license issued by RHoK. A license is good for a specific event on a specific date.

Use of partner names & logos •  The names and logos of the RHoK Core Partners

(Microsoft, Google, Yahoo!, HP, NASA, The World Bank) CAN NOT be used in any way unless otherwise specified.