Media & the Social World Social World Active Audience Technology Media Industry Media Message/...
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![Page 1: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/1.jpg)
Media & the Social World
Social World
Active Audience
Technology
Media Industry
Media Message/Product
Adapted from Croteau & Hoynes, 2000
![Page 2: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/2.jpg)
Mass Media in Society
Media teach what to think…what to think about
Media socializeMedia “mediate” social relations
what we know how we know things
![Page 3: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/3.jpg)
Media Interpretation
Does TV have too much sex & violence?
Are news media biased?Should the Internet be better
regulated?
Who should decide the answers to these questions?
![Page 4: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/4.jpg)
Media Economics
![Page 5: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/5.jpg)
Patterns of Ownerships
Concentration -- fewer companies own less about 30 major companies worldwide increased concentration in the U.S. after
1996
![Page 6: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/6.jpg)
Patterns of Ownership
Conglomeration -- media companies become part of larger, more diversified companies Westinghouse/CBS General Electric/NBC MSNBC
![Page 7: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/7.jpg)
Patterns of Ownership
Integration -- horizontal -- different media owned by
same company vertical -- different aspects of same
medium owned by same company
![Page 8: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/8.jpg)
Integration
Musicians
Record Label
CD Manufacture
Record Club
Rec. Stores
Authors
Publisher
Printer
Trucking
Bookstores
Actors
Studios
Film/Video Manufacture
Theaters
Video Stores
Music Books Film
![Page 9: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/9.jpg)
Integration & Self Promotion
Can news outlets impartially report on other areas of their firm?
How is the information we receive shaped by corporate forces?
ABC-- pets.com, Disney CNN-- MI2, Pokemon
![Page 10: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/10.jpg)
Effects of Concentration
Political power political contributions discursive power
Hegemony legitimization of ideas
dominant, naturalized ideology
absence of alternative frameworks or ideas
![Page 11: Media & the Social World Social World Active Audience Technology Media Industry Media Message/ Product Adapted from Croteau & Hoynes, 2000.](https://reader035.fdocuments.us/reader035/viewer/2022071712/56649ee75503460f94bf82eb/html5/thumbnails/11.jpg)
Corporate Discourse
Is the “corporate” view “our” view?Discourse of Monday Night Football
competition survival of the fittest fan power oligarchy salaries violence