Media scenario23 5 14 rev abp news
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Transcript of Media scenario23 5 14 rev abp news
Quick Snapshot
Week 13-20’2014
MCCS
On Counting Day Hindi News Genre very close to
Hindi GEC’s
GEC
Hin
di .
..
Hin
di M
...
REG
KID
S
MU
ISC
SPO
RTS
INFO
EN
G
EN
G ...
LIFE
S...
BU
S ...
EN
G E
NT
0
5
10
15
20
25
30
35
40
45
2623
74 4 3
1 1 1 1 1 1 0
% Genre Share
Source : TAM Period : 16th May’2014 TG: 15+ ABC CS Mkt: HSM
SONY MAX IS REPORTED IN HINDI MOVIES
During counting week ABP News almost neck to
neck with Aaj Tak
Aaj Tak ABP News India TV Z News India News News 24 NDTV India0%
5%
10%
15%
20%
25%
20%19%
15%
9%
7% 6% 6%
% Mkt Share
Wk20'14
Source : TAM Period : Wk 20’14 TG: 15+ ABC Mkt: HSM
MCCS ZEE MEDIA TV TODAY TV18 NET NDTV NET0
10
20
30
40
50
60
48 4744
34
26
Reach in MN.
Week 20'2014
Source : TAM Period : Wk 20’14 TG: 15+ ABC CS; Mkt: HSM
MCCS # 1 News Network – Week 20’2014 ( Counting
Week )
ABP News :Key Highlights of the Week
Hindi News genre viewership leaped from 5.88% to 10.53% this week owing to exit polls & counting day.•3 programme of ABP News appeared amongst the list of Top 20 programmes of Hindi News Genre:
KBPM on Counting Day (16/05/14) from 0558-1655 garnered 22% share with 18.8Mn reach &
34min timespent. It was the topmost programme of the week.‘Pradhan Mantri Narendra Modi’ on 16/05/14 from 1658-1954 garnered 18% share
with 6.8Mn reach & 9min timespent. Ranked#17 programme on the list.‘Pradhan Mantri Narendra Modi’ on 16/05/14 from 1959-0058 garnered 20% share
with 9.3Mn reach & 15min timespent. Ranked#20 programme on the list.•ABP News led the genre with 19% viewership on Monday (12/05/14, during the day of exit poll) followed by Aaj Tak 16% & India Tv 15%. •On Friday, Vote counting Day ABP News led the genre with 21% viewership share followed by Aaj Tak with 20% & India Tv 17%.ABP News led the genre on 4 days of this week – Sunday, Monday, Tuesday & Friday
Source TAM, TG- CS ABC 15+, Mkt-HSM Period: Wk 20’2014
ABP News – Performance Exit Poll
& Counting Day
Channel
ABP New
sIndia TV
Aaj Tak
Z News
India News
NEWS
NATION
News 24
NDTV
India IBN 7
News Expre
ss TEZSama
yP7
newsDD
NewsMkt. Share 20% 19% 14% 11% 8% 6% 6% 5% 4% 2% 2% 2% 2% 1%
On Exit-poll day:
On Counting Day:
Channel ABP NewsAaj Tak
India TV
Z News
News 24
India News
NEWS
NATION
NDTV
India IBN 7 TEZSama
yDD
News
News Expre
ssP7
newsMkt. Share 21% 20% 17% 10% 6% 6% 5% 5% 4% 2% 1% 1% 1% 1%
Period: 16/05/2014; All Day
Period: 12/05/2014; 1700-2329
Source TAM, TG- CS ABC 15+, Mkt-HSM
Hindi News viewership was at peak on counting day,
ABP News was leading the genre
5:0
0
5:3
0
6:0
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6:3
0
7:0
0
7:3
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0
8:3
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10
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1900Day Part Trend-Hindi news- Vote Counting Day
ABP News Aaj Tak NDTV India Z News India TV IBN 7 India News
TV
Ts
'00
0
Source TAM, TG- CS ABC 15+, Mkt-HSM, 16th May'14
ABP Ananda: Key Highlights
Bangla News genre has gone up by almost 49% as compare to last week i.e. from 11.2 to 16.7 %.Absolute viewership of ABP Ananda grew by almost 79%
Counting Day Performance (16th May’14):
ABP Ananda garnered 52% market share on Counting Day.
% Market Share
Channel ABP Ananda 24 GHANTANews Time Bangla Kolkata TV RPLUS HIGH NEWS
16th May-2014 52% 19% 14% 8% 5% 1%
Also, ABP Ananda # 1 channel in entire universe leaving behind the GECs like Star Jalsha, Zee Bangla, Star Plus etcAbsolute Channel Share
ChannelABP Ananda Star Jalsha Z Bangla
24 GHANTA Star Plus
ETV Bangla RPLUS Z Zee TV
16th May-2014 18.0 13.1 9.1 6.7 2.9 2.6 1.9 1.7
Source TAM, TG- CS ABC 15+, Mkt-WB
Day part TrendABP Ananda leading
almost across in all time bands during counting
week
6:00
:00
7:00
:00
8:00
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9:00
:00
10:0
0:00
11:0
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1:00
:00
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
% Mkt. Share by Half Hours
24 GHANTA ABP Ananda High NewsKolkata TV News Time Bangla RPLUS
Source TAM, TG- CS ABC 15+, Mkt-WB Week 20’2014
ABP Majha: Key Highlights
Marathi News genre has increased by almost 127% from 2.66% to 6.05% credit to counting day.ABP Majha increased by 108% (i.e. from 1.01% to 2.10%). as compare to last week i.e. from 11.2 to 16.7 %.
Counting Day Performance (16th May’14):
ABP Majha was leader on Counting Day with market share of 36%.
% Market Share
ABP Majha was # 1 in entire universe in Maha on counting Day leaving behind GEC’s Zee Marathi , Star Pravah, Star Plus , Zee TV, Colors etc.Absolute Channel Share
Source TAM, TG- CS ABC 15+, Mkt-Maha
ABP NEWS Week: 13-20’14
TG – MF,15+ SEC:ABCMarket - HSM
VS. last week 79% increase in Hindi News
sharesowing to exit polls &
counting day
GEC
HIN
DI ...
HIN
DI...
KID
S
MU
SIC
REG
SPO
RTS
INFO
LIFE
T...
EN
G
BU
S ...
EN
G ...
EN
G E
NT
0
5
10
15
20
25
30
35
40
45
33
16
11
5 4 3 2 1 1 1 0 0 0
% Genre Share
Source : TAM Period : Wk 20’2014
SONY MAX IS REPORTED IN HINDI MOVIES
VS. last year 52% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
4.4
6.6
% Genre Share
Wk 13-20'13 Wk 13-20'14
Source : TAM Period : Wk 13-20’Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.
Gap between Aaj Tak & ABP News decreasing
Aaj Tak ABP News India TV Z News India News NEWS NATION0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%18%
15%14%
9%8% 7%
% Mkt Share
Wk13-20'14
Source : TAM Period : Wk 13-20’14
ABP News #2 in Reach
Aaj Tak ABP News
Z News India TV
NDTV India
IBN 70
10
20
30
40
50 4540
33 3227 26
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 13-20‘14
Aaj Tak
ABP News
Z News
India TV
NDTV India
IBN 70
10
20
30
40
50
60 5349
39 3832 31
CS 4+
Reach
in M
n.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 13-20’14
Market Share %
Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 20’14
Date Time From Time To Programme GenreTVT 000s
16/05/2014 05:58 16:55 KAUN BANEGA PRADHANMANTRI News Bulletin 978
16/05/2014 16:58 19:54 PRADHAN MANTRI NARENDRA MODI News Bulletin 557
16/05/2014 19:59 00:58 PRADHAN MANTRI NARENDRA MODI News Bulletin 532
13/05/2014 19:57 23:54 KAUN BANEGA PRADHANMANTRI VIP EXIT POLL News Bulletin 375
14/05/2014 22:00 22:23 KAUN BANEGA PRADHANMANTRI News Bulletin 373
17/05/2014 14:27 14:55 PRADHAN MANTRI NARENDRA MODI News Bulletin 369
17/05/2014 08:27 08:53 PRADHAN MANTRI NARENDRA MODI News Bulletin 362
17/05/2014 09:57 10:24 PRADHAN MANTRI NARENDRA MODI News Bulletin 354
14/05/2014 11:59 12:24 KAUN BANEGA PRADHANMANTRI VIP EXIT POLL News Bulletin 343
17/05/2014 09:32 09:52 PRADHAN MANTRI NARENDRA MODI News Bulletin 334
•3 programme of ABP News appeared amongst the list of Top 20 programmes of Hindi News Genre:KBPM on Counting Day (16/05/14) from 0558-1655 garnered 22% share with 18.8Mn reach & 34min timespent. It was the topmost programme of the week.Pradhan Mantri Narendra Modi speech on 16/05/14 from 1658-1954 garnered 18% share with 6.8Mn reach & 9min timespent. Ranked#17 programme on the list.Pradhan Mantri Narendra Modi speech on 16/05/14 from 1959-0058 garnered 20% share with 9.3Mn reach & 15min timespent. Ranked#20 programme on the list.
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%
5%
10%
15%
20%
25%
30%
26%
22%19%
14%12%
7%
% Mkt. Share
Wk 13-20'14
Source : TAM Period : Wk 13-20’14
MCCS # 1 News Network
Thank You