MEDIA KIT

2018

THE WHOLE-LIFE HEALTH AND FITNESS MAGAZINE

AboutHealthy. Happy. For Real.Our award-winning magazine empowers readers to achieve their healthy-living goals by providing some of the most forward-thinking, well-researched coverage of health and wellness topics available anywhere today.

Depth, quality, and integrity are our hallmarks. Ads sit in a beautiful, thoughtful context of award-winning LOHAS editorial and design. This “halo effect” creates a reader bond that’s unavailable in any other magazine in the category.

Experience Life helps its audience of over 3 million health-motivated individuals embrace and sustain a healthy way of life.

That’s why, since 2009, nearly 90 percent of Life Time members have opted to pay to receive the magazine, and why it’s also embraced by a growing audience of nonmember subscribers.

I can’t remember the last time I was able to actually sit down and

read magazines, but of those I have read,

Experience Life is by far one of the most

interesting and useful.”

Partners Experience Life has forged healthy relationships with some of the nation’s most respected brands.

OUR BRAND

SuccessEXPERIENCE MORE

Experience Life isn’t just a great magazine: It’s an exceptional media buy.

We give you access to a field of influencers and opinion shapers — people who invest thoughtfully in their healthy-living values and encourage others to do the same.

Your brand benefits from:

• A one-of-a-kind audience. Our educated, affluent readers are looking to do business with brands that share their high-quality standards and their passion for healthy living.

• A sane, uncluttered setting. Appealing adjacencies and a carefully curated editorial context give your message more impact and credibility.

• Unduplicated reach and engagement. You will not find these readers — or this level of engagement — in any other magazine brand in the category.

Enough speed for a stadium full of selfies.

When a top professional football team wanted to give their fans a cutting-edge WiFi experience, they chose CenturyLink to provide reliable, fiber-enabled broadband access at their home stadium. Our secure broadband network is just the beginning of what our communications solutions can do for your business.

centurylink.com/lifetime

Services not available everywhere. © 2016 CenturyLink. All Rights Reserved. The CenturyLink mark, pathways logo and certain CenturyLink product names are the prop-erty of CenturyLink. All other marks are the property of their respective owners.

The choice is yours, and it’s simple.Why enjoy just a slice of an apple when you can have the whole thing?

 The same goes for car insurance. Why go with a company that offers just a low price when GEICO could

save you hundreds and give you so much more? You could enjoy satisfying professional service, 24/7, from a company that’s made it their business to help people since 1936. This winning combination has helped

GEICO to become the 2nd-largest private passenger auto insurer in the nation.

Make the smart choice. Get your free quote from GEICO today.

geico.com | 1-800-947-AUTO | Local Offi ce

Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. Customer satisfaction based on an independent study conducted by Alan Newman Research, 2015. GEICO is the second-largest private passenger auto insurer in the United States according to the 2014 A.M. Best market share report, published April 2015. GEICO is a registered service mark of Government

Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. © 2016 GEICO

2nd-largest auto insurer

97% customer satisfaction

24/7 licensed agents

Helping people since 1936

The other guy.

#DrinkItAllIn

NEW

1 Servings based on vitamin content. 4.5 servings of fruit and vegetables would be needed to reach 25% Daily Values of Vitamins A, C, E, K and the B-vitamins listed on Nutrition Facts Panel. 2 Percent Daily Values are based on a 2,000-calorie diet. Your values may be higher or lower depending on your calorie needs. © 2017, Burt’s Bees. All Rights Reserved.

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ChannelsMARKETING

Experience Life aligns your brand with our passionate and engaged audience of health-motivated consumers through

our various marketing channels. Together, these channels receive nearly 6 million monthly impressions.

Print

Strategic Partnerships

ExperienceLife.com

Digital Edition

E-Newsletters

SocialMedia

Digital Edition

E-Newsletters

Print

Strategic Partnerships

ExperienceLife.com

Digital Edition

ExperienceLife.com

Print

SocialMedia

AudienceA HIGHLY COVETED

Reach more than 3 million discerning readers eager to engage with quality brands that can help power their healthy-living journey.

700,000

Median Household Income:

$127,000Median Age:

45Any College:

75%Married:

71%

women65%

men35%3.15 million

total readership

print rate base

ReadersMEET OUR

97% of readers at least flip through every issue; of those, 35% read every issue cover to cover.

A hugely passionate reader relationship: “This is my favorite magazine/best magazine out there/it changed my life.”

Our reader research suggests that our health-motivated, educated, and very affluent audience embraces LOHAS (Lifestyles of Health and Sustainability) values: The majority of our readers are dedicated to achieving their highest potential, and see living in an environmentally conscious way as an important priority. They are discerning consumers — label-readers who prefer to do business with brands that share their values. They are early adopters, trend leaders, and influential members of their community whose opinions and preferences drive those of family and friends.

of readers read 3 or 4 out of 4 issues and say they read almost every page or cover to cover.

of readers don’t just read the magazine: They shift their thinking and behavior in response to our editorial, and they share the magazine with friends and family.

72%

agree that Experience Life keeps them informed on health and fitness topics, with 54% rating it “among my favorite magazines.”

86%

Source: 2017 Spring Rea-dex Editorial Survey

*2011 IPSOS Mendelsohn Subscriber Study

89%

EngagementUNMATCHED, UNDUPLICATED

We’re Different, Not DuplicatedExperience Life is a unique healthy-living magazine with unmatched editorial authority. Close to half of our busy readers do not regularly read any other magazine in our competitive set. You can’t reliably reach them through any other print medium.

• 95% do not regularly read Yoga Journal or Runner’s World

• 94% do not regularly read Clean Eating

• 91% do not regularly read Men’s Fitness, Health, or Eating Well.

• 90% do not regularly read Women’s Health

• 88% do not regularly read Men’s Health, Prevention, or Shape

Source: 2017 Spring Readex Editorial Survey

Experience Life’s authentic, service-oriented editorial approach creates powerful reader connections and loyalty. This translates into traction for advertisers. Experience Life readers make a point of reading every issue — prioritize your advertising where health and fitness enthusiasts prioritize their time.

Magazine % Read (three out of last four issues)

Experience Life 72%Men’s Health 12%Prevention 12%Shape 12%Women’s Health 10%Men’s Fitness 9%Health 9%Eating Well 9%O Magazine (Oprah) 8%Fitness 7%Muscle and Fitness 6%Clean Eating 6%Runner’s World 5%Yoga Journal 5%Mindful 3%Vegetarian Times 3%Organic Spa 2%

Source: 2017 Spring Readex Editorial Survey

EDITORIAL

Profile Experience Life offers its readers a well-rounded, no-nonsense approach to healthy living. We create a context of quality, credibility, and high engagement.

Health and Wellness Fitness

Nutrition

Life Balanceand Wisdom

ActiveAdventure

Sustainable Living

TheWhole-LifeHealth and

Fitness Way

Health and Wellness: In-depth articles on health conditions and trends that rely on cutting-edge research and expert sources.

Fitness: Workouts, expert answers on our readers’ top fitness questions, life-changing success stories, and more.

Nutrition: Deep, carefully researched coverage of important nutrition and food- related topics.

Life Balance and Wisdom: Sage advice on managing time, priorities, choices, and stress — plus mindfulness and personal development.

Sustainable Living: Clean and green solutions and products that support our readers’ active lifestyles.

Active Adventure: Active getaways and relaxing retreats that encourage our readers to celebrate their healthy bodies.

AWARD-WINNING

Quality

Experience Life has been called “the best magazine in health and wellness today,” and that commitment to quality has earned us

more than 100 editorial and design awards.At the 2016 FOLIO: Awards, we received top honors in four categories:

• Consumer Magazine – Best Full Issue (Health and Fitness)

• Consumer Magazine – Best Website (Health and Fitness)

• Consumer Magazine – Best App (Native)

• Consumer Magazine – Best Use of Facebook

Additional Accolades:

• 9 FOLIO: Awards Wins from 2005–2015

• 25 FOLIO: Awards Honorable Mentions

• 2 MAGGIE Awards

• 4 Webby Awards

• 2014 “Magazine of the Year” from the Minnesota Magazine and Publishing Association

2016 Winner of Four

National FOLIO: Awards

DIGITAL

ReachExperience Life’s robust digital platforms allow for multi-touchpoint advertising, connecting you with our growing digital audience. This empowers your brand to reach millions of health-motivated men and women where they are.

Experience Life’s digital audience is a different, but complementary, set to our print readers. They are part of a demographic target that’s committed to becoming their healthiest, happiest, most authentic selves — and many consider Experience Life their most trusted source of health and wellness information.

ExperienceLife.com is a responsive, interactive environment where users can find healthy recipes, videos, audio podcasts, e-newsletters, giveaways, engaging social networks, and more.

Our clean aesthetic means your brand will reach a wide range of niche consumers. Your ads will stand out, connecting and resonating with our highly motivated, health-conscious audience.

Facebook, Instagram, Pinterest & Twitter

ExperienceLife.com

Mobile & E-Newsletter

Web700K + monthly page views

Average ages of digital users:

30–40

73% of digital users are female

70%

E-Newsletterunique visitors

Subscriber Opt-In

135K

subscribers

Options include:

• Weekly newsletters

• Monthly newsletters4% average ad click-through rate

23% average open rate

EDITORIAL

Calendar 2018JANFEB

Set your sights high for the New Year, and find the resources and support you need to make steady progress toward your healthy-living goals.

High Hopes MAR

Learn why tapping into your emotional, physical, and spiritual strengths can help you navigate life’s twists and turns with more grace, purpose, and resilience.

Find Your Strength

APR

Are your circumstances and possessions (and the emotions attached to them) affecting the way you live your life? Learn helpful strategies for deciding what serves you and what weighs you down.

Enough MAY

Jettison the nagging thoughts and patterns that throw you off track and embrace the clarity of meaning and purpose you need to achieve your goals.

Clear Your Head

JUN

Nature is a powerful reminder of the awe-inspiring world around us. Get out there and experience it with these mindful activities and adventures.

The Great Outdoors

JULYAUG

Let your inner child take the lead this summer with these playful ideas that will remind you of all this too-short season has to offer.

Fun Times Ahead!

SEPT

Discover easy ways to cultivate a more inquisitive approach to the world and how it can lead to enhanced personal growth, stronger relationships, and more meaningful experiences.

Get Curious OCT

Technological advancements are affecting nearly every aspect of our lives — including health and fitness. Learn how to embrace the latest developments and balance them with more traditional healing approaches.

The Spirit of Innovation

NOV

The passage from the known to the unknown can be stressful. Get expert tips on moving through times of change with grace and confidence.

Embrace Change DEC

Welcome the conviviality — and complexity — of the holidays with a fresh perspective on friends and family. See how questioning old attitudes and reaching out in new ways can forge stronger bonds.

Meaningful Connections

NATIONAL PRINT

Rates 2018• Published 10x per year

• All rates are gross

• All ads are 4-color

Full-Page Ad Spread Ad8.375" x 10.75" (bleed) 16.5" x 10.75" (bleed)8.125" x 10.5" (trim) 16.25" x 10.5" (trim)7.625" x 10" (live) 15.75" x 10" (live)

Spread ad should allow 0.5" total gutter space for crossover test.

1/3-Page Ad2.125" x 9.5" (non-bleed)

Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8 inch. Keep live matter ¼ inch from trim area.

2018 Ad RatesRate Base 700,000Readership 3,150,000

2018 Display Rates 1x 3x 6x 10x4-colorFull Page $50,100 $48,000 $46,080 $44,2381/3-Page $21,300 $20,448 $19,630 $18,845

CoversCover 2 $59,980 $57,600 $55,296 $53,084Cover 3 $55,000 $52,800 $50,688 $48,660Cover 4 $65,000 $62,400 $59,904 $57,508Full Spread $99,980 $96,000 $92,160 $88,474

Regional editions available. Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate.

Ad Specs 2018PRINT EDITION

Mechanical Specifications

Acceptable file formats: High-resolution, PDF/X-1a compliant PDF is preferred. We are not responsible for the print quality of files lower than 300 dpi. Once submitted, changes or corrections are not permitted.

Native files also accepted (with prior approval from Experience Life production department): InDesign (all links and fonts must be included); Adobe Illustrator (remove spot colors and layers); Adobe Photoshop (remove ICC profiles and LZW compression); files must be sent in Macintosh format only.

Fonts: Only use Postscript or OpenType fonts. Avoid using TrueType fonts. Do not use menu-stylized fonts for italic or bold type. All fonts used in art files must be converted to outlines.

Linked images: No Pantone/PMS or RGB colors. All images must be in CMYK format and color-corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK; minimum recommended resolution is 300 dpi. Lower resolutions will result in poor quality. Artwork enlarged over 100% may result in an effective resolution of less than 300 dpi; all images should be in EPS or TIFF format. Usage of JPG, GIF, BMP, and PICT images is strongly discouraged as they will result in lower image quality.

Additional Charges: Any advertiser-submitted file that is not output-ready or does not meet specifications could incur an additional preparation charge of $45 per hour, billable in quarter-hour increments.

Delivery of Print Ad Materials

Email Abby Phillips at aphillips@lt.life

FTP Transfers*Host: https://ftp.life timefitness.comUser name: mdPassword: ilandens

MailAttn: Abby Phillips Life Time Media2902 Corporate PlaceChanhassen, MN 55317

*Notify Life Time of any files that have been posted to the FTP site by sending an email to ltfmedia@lt.life.

Full-page ad example(8.125" x 10.5" trim)

Spread ad example(16.25" x 10.5")

Harnessing the power of water to create a revolutionary workout in the pool.

To see if “WTRX” is offered at your local Life Time, visit www.LifeTimeFitness.com

NATHAN ADRIANOLYMPIC MEDALIST

WTR-X_Campigns_Magazine.indd 2-3 3/30/17 5:43 PM

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P.R.O. SOFTSHELL JACKET

p e a r l i z u m i . c o m

By engineering apparel to counter virtually any harsh

weather condition Mother Nature can conjure up, we empower

people to ride at their full potential 365 days a year.

CHAMPIONS OFTHE HUMAN MACHINE

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1/3-page ad example(2.125" x 9.5")

Ad Specs 2018E-NEWSLETTER

Newsletter Advertisements

•The Experience Life monthly newsletter is published on the 1st of the month. All ads must be delivered no later than the 20th of the preceding month.

•The weekly newsletter, Pause, is published every Saturday. All ads must be delivered no later than the preceding Tuesday.

•Digital ad contact for delivery: Laura Fogelberg, Experience Life’s marketing manager (lfogelberg@experiencelife.com).

Weekly and Monthly Newsletter

Size 566 x 125 pixels

Resolution 72

Background Non-white preferred

Border Yes

Monthly Weekly

Digital Rates 1x 3x 6x 10xWeekly Newsletter $650 $625 $600 $575Monthly Newsletter $550 $525 $500 $475

Ad Specs 2018WEBSITE

Website Advertisements

• All advertisements must have a start and end date.

• All advertisements are due to Laura Fogelberg, Experience Life’s marketing manager (lfogelberg @experiencelife.com), at least a week prior to the start of the ad campaign.

• Mobile-only placement is not available.

• Creative for both desktop and mobile sizes required for all leaderboard ad placements.

• Leaderboard and medium rectangle creative must differ for mobile ads.

• Geotargeting is available, at an additional fee.

• Prices subject to change depending upon channel traffic.

Medium Rectangle Leaderboard

Size 300 x 250 pixels Desktop: 837 x 103 pixels Mobile: 300 x 250 pixels

Net Price (CPM) $15 $17

Resolution 72 72

Background Non-white preferred Non-white preferred

Border Yes Yes

Medium RectangleLeaderboard

Digital Rates 1mo 3mo 6mo 12moLeaderboard $6,750 $6,400 $6,100 $5,750Medium Rectangle $5,950 $5,650 $5,375 $5,100

For sponsored content advertising opportunities, contact Abby Phillips: aphillips@lt.life.