Media Kit - El Sol

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Media Kit for El Sol de la Florida

Transcript of Media Kit - El Sol

Page 1: Media Kit - El Sol
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We are your partner

For 20 years, El Sol Media, Corp. has been the advertising source that more Florida businesses turn to when marketing their products and services. Today, El Sol de la Florida is more than just a newspaper.

El Sol Media, Corp. hosts a complete suite of integrated media products that connects our advertisers to the targeted audiences they need to grow their businesses successfully and drive revenue.

El Sol Media, Corp. offers a wider selection of multimedia outlets enabling advertisers to efficiently and effectively reach a highly targeted audience.

Merging our data and technologies provides engaging, interactive, progressive, and e-commerce driven opportunities for all of our advertising partners.

Advertising with El Sol Media, Corp. is a proven strategy for reaching influential and affluent consumers on Florida. Let us partner with you in your marketing strategy; we’d be happy to work with you to develop a business plan and maximize your presence in this market. Whether you are advertising locally, regionally or across the entire market, we will build custom packages and provide solutions to suit your budget and your marketing goals.

Media of Choice

For the last two decades, El Sol de la Florida. remains Florida’s newspaper of choice—not surprising after being honored with over 15 Media Prizes for award winning journalism and unsurpassed coverage of international, national and most importantly, local news stories.

El Sol de la Florida remains unbeaten for the highest monthly readership penetration among the top metropolitan newspapers, ensuring your advertising message gets to more people - more people with more money. In fact, the households of Florida on average, earn more money, have greater consumer expenditures and spend more on retail sales than any of the top DMAs in the nation. Your message is getting to the people that count—people that can afford your goods & services.

Profile

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El Sol Media, Corp. offers a full spectrum of media solutions with the right mix of opportunities that accurately targets your message, generates demand and delivers measurable results.El Sol de la Florida’s editorial team is dedicated to connecting Florida residents to one another, their communities and their passions by ensuring readers receive the right information when they need it, where they need it and how they need it.El Sol Media, Corp.’s award winning team strive each day to produce the highest quality and locally focused coverage that makes El Sol de la Florida the newspaper of choice for thousands of readers every month.

Direct MarketingOur direct marketing portfolio not only provides the reach of Florida’s leading newspaper, but delivers your message through an array of powerful, targeted media outlets. These diverse vehicles ensure that both national and local advertisers reach their best prospects— consumers not only interested in their products and services, but who are also more likely to buy.

Marketing Tools1. • elsoldelaflorida.com • Online Directory Listing • Miss El Sol de la Florida (misselsol.com) • taxusacorp.com • expresionrd.com

2. Social Media • Facebook • Twitter

3. E-Mail Blast ( 25,000 contacts)

4. Events • Miss El Sol de la Florida • El Sol Anniversary • Affiliates Events:

• Festivals • Business Expo • Networks

5. Direct Marketing • USPS mailing

(City of Kissimmee zip codes)

Advertising that works

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Net Price List:Full Page (Full Color) $1,659.00Half Page (Full Color) $826.00One Fourth Page (Full Color) $413.00One Eighth Page (Full Color) $203.00Banner Size (6x1.7 - Full Color) $224.00

Special Pages:Backcover Page (Full Color) $2,000.002 Central Pages (Full Color) $2,500.00Inserts $75.00 per Thousand

Size SpecificationsTabloid Size (Print area) = 10” x 12.60” 1 Column = 1.51 2 Column = 3.21 3 Column = 4.90 4 Column = 6.60 5 Column = 8.29 6 Column = 10

Full Page = 75.60” Half Page = 37.62” 1/4 Page = 18.81” 1/8 Page = 9.27” Height: (1/2 & 1/4) = 6.27” (1/8) = 3.09” Net Price Per Inch = $21.95* _Actual size may vary depending on printing requirements. _Your order must reach our office 5 days before publication.

Distribution CitiesSouth Florida: Miami-Dade, Broward and Palm BeachCentral Florida: Orlando, Kissimmee, Tampa, Fort Myers and Polk County

Advertising display rates

Web RatesSize Position Price (Per Week)728x90 Banner (Top) 250.00468 x 60 Banner (Top) 175.00300 x 250 Banner Top (Right) 150.00300 x 250 Banner Bottom (Right) 135.00300 x 60 Banner Top (Right) 135.00300 x 60 Banner Bottom (Right 115.00300 x 250 Internal (Right) 150.00300 x 60 Internal (right) 135.00610 x 107 Banner Bottom 150.00

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CirculationWe Deliver FloridaExpand your reach by effectively communicating your advertising message to Central and South Florida, which accounts for 53% of Florida’s population. That’s a market of over 9.1 million consumers.The strength of El Sol de la Florida, as well as our website means more reach and more results from your advertising message.We produce a variety of engaging, creative and exciting opportunities that will allow your message to stand out and speak to your target market.

Circulation • 65,000 every monthDistribution • Central & South Florida • Cost • Delivered free of chargeOutlets • Vendor boxes • Convenience stores • Retail outletsSubscription • 25,000Pass-on Readership • .5 million

Reach the Growing Hispanic MarketThe Hispanic population can be a lucrative market for your business. We can help you reach this market while covering local, national and international news that are important to Florida’s fast growing Hispanic community.

ContactsOur goal is to make doing business with us easier than ever before.For more information please e-mail: [email protected]

Advertising Telephone Numbers:Local / National Tel: (407) 483-5851 • Fax: (407) 483-5854Website http://www.elsoldelaflorida.comE-Mail [email protected]

El Sol Media, Corp.956 E. Osceola ParkwayKissimmee, FL 34744