MEDIA KIT - bento.cdn.pbs.org

MEDIA KIT

Vegas PBS SourcE • VegasPBS.org

Introduction

In 1968 KLVX was launched as a single television station.Today Vegas PBS is the most watched PBS station in the country*, operating seven broadcast and cable channels in Southern Nevada:• Vegas PBS Channels 10, 10.1; 10 & 1010 Cox Cable & Prism, 10 DirecTV, DISH Network• Vegas PBS Rewind, 110 Cox Cable• Vegas PBS Jackpot!, 111 Cox Cable• Vegas PBS Create, Channels 10.2, 112 Cox Cable and 12 Prism• Vegas PBS Vme, Channels 10.3 and 113 Cox Cable (Spanish language PBS station)• Vegas PBS Worldview, 114 Cox Cable and 2183 DirectTV

As a diversified public service media corporation, Vegas PBS reaches a broad range of audiences:• Aspirational families, including a large daytime Hispanic audience• Upscale, educated, independent thinkers with discretionary income, who use television purposefully• Third-shift workers in industries ranging from hospitality to healthcare

In addition to broadcasting and cable, Vegas PBS provides:• Streaming video over the internet• Education multi-media services• Emergency communications for homeland security• Instructional certification for area teachers• Six educational channels provided to schools• Vegas PBS SOURCE magazine distributed to members

The Vegas PBS Educational Technology Campus provides services and training for all of Southern Nevada. This facility is the first “green” broadcast television station in North America to earn a LEED GOLD certification. The Vegas PBS campus is home to:• The Vegas PBS studios and offices• Vegas PBS educational media services• Vegas Virtual Online Education• Emergency response data-casting system• Public meeting rooms and training facilities• CCSD Virtual High School • Academy for Independent Study

[Based on Nielsen, September 2010-2011 data as processed by TRAC Media Services sign-on to sign-off ] Rev. 02-03-12 - Vegas PBS Media Kit

Sponsorship is a message identifying corporate support for the quality programs and outreach services provided by Vegas PBS. Businesses have discovered sponsorships:

• Yields significant marketing benefits.

• Builds brand awareness by linking your business with high-quality programs.

• Generates community goodwill through support of public television.

• Positions your business before an educated, influential and affluent audience.

• Promotes your offerings to a broad audience at an affordable price.

• Markets your brand in an environment free of commercial clutter.

A diverse lineup of programs appeals to everyone from business executives to stay-at-home mothers, from toddlers to grandparents.

• Downton Abbey • Antiques roadshow • Frontline • This old House • Sesame Street, Arthur • NoVA, NATurE • NewsHour, Frontline • charlie rose, PoV

Gender Profile*Female Male49% 51%

[SOURCE: Nielsen, July 2009 (as processed by TRAC Media Services)]

Public Television Audience

Age Analysis

100

75

50

25

0Adults 18-34

23%Adults 35+

77%Adults 18-49

40%

[SOURCE: Nielsen, July 2009(as processed by TRAC Media Services)]

Education Pro le

Annual Income

100

75

50

25

0$25K+

86%$100K+

16%$75K+

30%$50K+

45%$35K+

70%

[SOURCE: Scarborough Research,Release 1, 2009]

[SOURCE: Scarborough Research,Release 1, 2009]

Some HSor Less 9%

HSGrad35%

PostGrad 7%

Some College35%

CollegeGrad 13%

Some PostGrad 1%

Vegas PBS reaches morethan 465,000 Las Vegasviewers each week.*

Rev. 02-03-12 - Vegas PBS Media Kit

• More than 130,000 Las Vegas Valley households watch Vegas PBS prime-time each week.• More than 465,000 people watch Vegas PBS each week.• More than 790,000 people watch Vegas PBS each month.• More than 100,000 children 2-11 years watch Vegas PBS each week.

Impact

More than 77% of allNevadans have access toVegas PBS programs.

LAS VEGASSANDY VALLEY

BAKER

LAUGHLIN

PAHRUMP

INDIAN SPRINGSMOAPA VALLEY

MESQUITE

ALAMO

CALIENTEPANACA

PIOCHE

URSINE

RUTH McGILL

ELY

[SOURCE: Hammett & Edison Consulting Engineers, 2007]

[SOURCE: 2008 U.S. Census estimates] [SOURCE: Nielsen, July 2009 (as processed by TRAC Media Services)]


The compelling programs on Vegas PBS air without commercial interruption.

Sponsorship messages air only at the beginning and end of programs.

Viewers are less likely to stray from their preferred programs.

Vegas PBS strives to provide category exclusivity within your hour.

Messages are 15 seconds long and air in a format viewers appreciate.

Messages stand out: Only 2 1/4 minutes of every hour on Vegas PBS are spent on sponsorship versus up to 20 minutes on commercial television.

one of a select few: At most yours is one of only nine messages in a given hour on Vegas PBS versus one of up to 24 advertisers on commercial TV.

71% of PBS viewers areable to recall sponsoringcompanies.

Exclusive Environment

Vegas PBS is a trusted resource and has lessclutter than broadcast or cable television.

Program Minutes Per Hour[SOURCE: Total Research Corp.]

Public TVPrime andDaytime56:46

CommercialNetwork(Prime)44:41

CommercialNetwork(Daytime)40:10

A&E 46:09

CNN 46:36

DISCOVERY 46:42

NICKELODEON 46:25


Vegas PBS channel 10 and 10.1

6:00 a.m. to6:00 p.m.

6:00 p.m.

7:00 p.m.

7:30 p.m.

8:00 p.m.

8:30 p.m.

9:00 p.m.

10:00 p.m.

11:00 p.m.

12:00 a.m.

12:30 a.m.

1:00 a.m. to5:00 a.m.

5:00 a.m. to6:00 a.m.

PBS Kids Programming [See next [See next page] page]

PBS NewsHour The Lawrence Adult/Family Welk Show Programming

Nightly Business Report McLaughlin Group

Adult/Family Inside Adult/Family Local Nevada Week Nevada WeekProgramming Education Programming in Review in Review

Antiques History NATURE Adult/Family Washington British MasterpieceRoadshow Programming Week Comedy

Now on PBS

Adult/Family NOVA Antiques ArtsProgramming Roadshow

Frontline Adult/Family MI-5 Programming

Charlie Rose MI-5 POV/ Independent LensNATURE Travis Smiley Austin City NATURE Limits Adult/Family Inside Adult/Family Local Nevada Week Programming Education Programming Travel in Review

Repeats of Prime Time Programming

Exercise Programming (Health/Wellness) How-To

How-To Gardening

Monday Tuesday Wednesday Thursday Friday Saturday Sunday


Vegas PBS channel: weekends

6:00 a.m.

7:00 a.m.

8:00 a.m.

9:00 a.m.

10:00 a.m.

11:00 a.m.

12:00 p.m.

1:00 p.m.

2:00 p.m.

3:00 p.m.

4:00 p.m.

5:00 p.m.

Gardening

Sewing/Quilting

Home Improvement

Cooking

Travel

Cooking

Antiques Roadshow

Inside Education

Children’s Programming

NATURE

NOVA

Travel

NV Week in Review

McLaughlin Group

Moyers and Company

Family/Adult Programming

Saturday Sunday


Monday-Friday

Sunday

6:00 a.m.

6:30 a.m.

7:00 a.m.

7:30 a.m.

8:00 a.m.

8:30 a.m.

9:00 a.m.

9:30 a.m.

10:00 a.m.

11:00 a.m.

11:30 a.m.

Noon

12:30 p.m.

1:00 p.m.

1:30 p.m.

2:00 p.m.

2:30 p.m.

3:00 p.m.

3:30 p.m.

4:00 p.m.

4:30 p.m.

5:00 p.m.

5:30 p.m.

6:30 a.m.

7:00 a.m.

7:30 a.m.

8:00 a.m.

8:30 a.m.

Cyberchase

Wild Kratts

Arthur

Peep and the Big Wide World/Pocoyo

Curious George

The Cat in the Hat Knows a Lot About That!

Super WHY!

Dinosaur Train

Sesame Street

Sid the Science Kid

WordWorld

Signing Time!

Wild Animal Baby Explorers

Caillou

Dinosaur Train

The Cat in the Hat Knows A Lot About That!

Curious George

The Electric Company

Arthur

Arthur

WordGirl

Martha Speaks

Maya and Miguel

Signing Time!

Curious George

The Cat in the Hat Knows A Lot About That!

Super WHY!

Dinosaur Train

Day Time Program

[Schedule subject to change]

children’s Programming on Vegas PBS channel 10 and 10.1


corporate Sponsorship Guidelines

We currently offer announcement insertions on the following channels:• Vegas PBS Channel 10 & 10.1; and 10 & 1010 Cox Cable & Prism, 10 DirecTV and DISH Network• Vegas PBS Rewind, 110 Cox Cable• Vegas PBS Jackpot!, 111 Cox Cable

A sponsorship announcement on Vegas PBS is typically 15 seconds, and must comply with FCC guidelines for PBS sponsors.

Announcements can:• Describe your business• Identify your products or services• Express your corporate philosophy• Include your corporate logo, business location, Web site or toll free number• Express your support of Vegas PBS and our programs

Announcements cannot:• Be a call to action• Provide price or value information• Provide endorsements or inducements• Use qualitative or comparative language

Vegas PBS will work closely with sponsors to insure that existing media spots are easily adapted to these requirements.

A sample Corporate Support sponsorship announcement DVD and a Vegas PBS programming DVD are available upon request. Please contact a Vegas PBS Corporate Support Representative for more information.


Placement is available on most pages throughout the Vegas PBS SOURCE magazine in a variety of dimensions.

Targeted ad placement may be available within the following departments:- The Arts- Planned Giving- Lifestyle- Family Time

Space ClosingThe 5th of the month prior to the cover date

Materials ClosingThe 10th of the month prior to cover date

All Rates are Shown as Net

circulation: 10,000

This monthly program guide is delivered to Vegas PBS members and community leaders.

Vegas PBS SourcE Magazine Advertising Specifications

Vegas PBS SOURCE advertisements are not subject to FCC guidelines.

Size Dimensions

Full Page - 8.25” x 10.75” Premium Placement (trim size) Back Inside cover 7.25” x 9.875” Front Inside cover (non-trim)

Full Page 8.25” x 10.75” (trim size) 7.25” x 9.875” (non-trim)

Back cover 8.25” x 8.25”(square) (trim size)Half Page 7.25” x 4.875”(horizontal)

one Third Page 2.625” x 9.875”(vertical)one Third Page 4.875” x 4.875”(square)


Join Vegas PBS to enjoy Motown favorites performed by this

super-talented Australian quartet. Human Nature is leaving

soon for a multi-city tour, so donate $175 now to secure your

two VIP seats to their live show, a commemorative CD and a

souvenir program. For a $150 donation, you can receive two

preferred seats and a souvenir program. Call 702.737.7500

or visit VegasPBS.org/specials to make your contribution.

HUMAN NATUREVe g a s P B S N i g h t

Sunday, January 29, 2012 at 7:30p.m.

Imperial Palace Showroom

Don’t wait to secure limited, exclusive tickets in the first

20 rows (Golden Circle), for a $475 per ticket donation! Call

702.737.7500 or visiting VegasPBS.org/specials.

Other exclusive tickets are available for contributions

ranging from $115 to $440. Secure your tickets now for

Andrea Bocelli’s return to Las Vegas on Thanksgiving

weekend 2012.

Enjoy the captivating music of this former Indiana University

a cappella group which has developed millions of fans with

their renditions of classic songs. Watch the Straight No Chaser

– Live in New York concert on Sunday, January 1 at 6 p.m.

(repeats Friday, January 6 at 10 p.m.) ticket offer to their

March 25th concert. A donation of $180 for two tickets in the

orchestra, dress circle or gallery sections, a meet & greet for

two, plus an autographed photo or a $130 donation for a pair

of tickets only in the orchestra, dress circle or gallery sections

for a $130 contribution. For more details, call 702.737.7500

or visit VegasPBS.org/specials.

Straight No ChaserSunday, March 25, 2012 at 7 p.m.

The Smith Center for the Performing Arts

T I C K E T O F F E R

E X C L U S I V E T h r o u g h Ve g a s P B S O N LY !

Andrea BocelliSaturday, November 24, 2012 at 8 p.m.

MGM Grand Garden Arena

S p e c i a l O f f e r s

The best seats in the house are available through Vegas PBS.

Donate $200 for two preferred orchestra seats or give a $150

contribution for a pair of balcony seats. This performance

is selling out quickly, so call 702.737.7500 and/or visit

VegasPBS.org/specials to view a seating chart and to

donate online.

Celtic Woman:Believe

Sunday, April 29, 2012 at 7:30 p.m.

The Smith Center for the Performing Arts Join Vegas PBS to enjoy Motown favorites performed by this

super-talented Australian quartet. Human Nature is leaving

soon for a multi-city tour, so donate $175 now to secure your

two VIP seats to their live show, a commemorative CD and a

souvenir program. For a $150 donation, you can receive two

preferred seats and a souvenir program. Call 702.737.7500

or visit VegasPBS.org/specials to make your contribution.

HUMAN NATUREVe g a s P B S N i g h t

Sunday, January 29, 2012 at 7:30p.m.

Imperial Palace Showroom

Don’t wait to secure limited, exclusive tickets in the first

20 rows (Golden Circle), for a $475 per ticket donation! Call

702.737.7500 or visiting VegasPBS.org/specials.

Other exclusive tickets are available for contributions

ranging from $115 to $440. Secure your tickets now for

Andrea Bocelli’s return to Las Vegas on Thanksgiving

weekend 2012.

Enjoy the captivating music of this former Indiana University

a cappella group which has developed millions of fans with

their renditions of classic songs. Watch the Straight No Chaser

– Live in New York concert on Sunday, January 1 at 6 p.m.

(repeats Friday, January 6 at 10 p.m.) ticket offer to their

March 25th concert. A donation of $180 for two tickets in the

orchestra, dress circle or gallery sections, a meet & greet for

two, plus an autographed photo or a $130 donation for a pair

of tickets only in the orchestra, dress circle or gallery sections

for a $130 contribution. For more details, call 702.737.7500

or visit VegasPBS.org/specials.

Straight No ChaserSunday, March 25, 2012 at 7 p.m.


T I C K E T O F F E R

E X C L U S I V E T h r o u g h Ve g a s P B S O N LY !

Andrea BocelliSaturday, November 24, 2012 at 8 p.m.

MGM Grand Garden Arena

S p e c i a l O f f e r s

The best seats in the house are available through Vegas PBS.

Donate $200 for two preferred orchestra seats or give a $150

contribution for a pair of balcony seats. This performance

is selling out quickly, so call 702.737.7500 and/or visit

VegasPBS.org/specials to view a seating chart and to

donate online.

Celtic Woman:Believe

Sunday, April 29, 2012 at 7:30 p.m.


T E L E V I S I O N A N D S O M U C H M O R E !

J A N U A R Y 2 0 1 2

T h e M o n t h l y M a g a z i n e f o r M e m b e r s o f V e g a s P B S

M a s t e r p i e c e C l a s s i c :Downton AbbeySeason 2

C e l e b r a t e a M o n t h o fGreat PerformancesPlus: Inside Nature’s Giants

Jan.12.Source.4.qxd 12/16/11 12:57 PM Page 1

The following is a guideline of preferred artwork specifications for video production. Please inquire if you have artwork in a format not listed below, as not all workable specs are listed.

Logos• 4-color – include PMS numbers for Pantone colors• Adobe Illustrator – EPS, PDF or AI• The bigger, the better: – Standard Definition (SD) should be 720 pixels wide by 486 pixels high at 300 dpi – High Definition (HD) should be 1920 pixels wide by 1080 pixels high at 300 dpiInclude all fonts or convert fonts to outlines. If fonts have been converted to outline, include the name of the typeface for reference. If you want a specific typeface used, include the font.

Photographs and Art• 4 color – include PMS numbers for Pantone colors• Adobe Illustrator – EPS, PDF or AI• Adobe Photoshop – JPEG, TIFF, PDF or PSD (layered document if possible)• Painter – TIFF, PICT or EPS

Video• HDCam, BetaCam SP or mini DVCam (HD)• DVD• Digital file Codec - Quicktime, MPEG-4 – HD file 1920x1080i – SD file 720x486NOTE: VHS tapes, small JPEG or WMV files are not broadcast quality

Camera Ready ArtTo be considered camera ready, artwork needs to be first generation, not photocopies:• Print (velox, PMT, or RC), color or black and white, no smaller than 3 inches x 4 inches• Color proof – a photographic or computer generated color reproduction of art• 35mm – color or black and white• Transparency – no smaller than 4 inches x 5 inches

Media• CD (Macintosh or Windows)• DVD

Inquiries and Artwork ToCorporate Development702.799.1010 x5434

Vegas PBS Video Production Guidelines


Vegas PBS SourcE Print Production Guidelines

Advertising art to be printed in the monthly Vegas PBS SOURCE magazine may be submitted to Vegas PBS either camera ready art or digital format (digital is preferred). To provide you with the best possible appearance in print, please submit your artwork as described below.

Camera Ready ArtTo be considered camera ready, artwork needs to be first generation, no photocopies: • Print (velox, PMT, or RC), black and white, no smaller than 3 inches x 4 inches • Slick – a color or black and white printed reproduction of art • Color proof – a photographic or computer generated color reproduction of art • 35mm – color or black and white slide • Ink drawing – original black and white line art

Digital FormatComputer generated digital art (Macintosh preferred) should be submitted on disk in one or more of the following formats:InDesign CS • package or preflight your file, or export as a PDF (press presets) • photos and art should be no less than 300 dpi resolutionAdobe Illustrator EPS (convert fonts to outlines or include fonts)Adobe Photoshop • Flattened files saved as TIFF or EPS for art and photos that are to be printed • Be sure all files are CMYK or grayscale, not RGB • File resolution should be no less than 300 dpi at actual size

Ad SizesArt should fit the following sizes (provide art at actual size): • Full page (trim size): 8.25” x 10.75” • Full page (non-trim): 7.25” x 9.875” • Back cover (trim size): 8.25” x 8.25” • Half page (horizontal): 2.625” x 9.875” • One-third page (vertical): 2.625” x 9.875” • One-third page (square): 4.875” x 4.875”

Media • CD (Macintosh or Windows) • DVD • Zip disk (Macintosh pre-formatted)

Artwork ToCorporate Communications Director

InquiriesPlease contact Vegas PBS Corporate Developmentrepresentative at 702.799.1010 x5434

DeadlineThe 10th of month prior to cover date


MEDIA KIT - bento.cdn.pbs.org

Documents

Transcript of MEDIA KIT - bento.cdn.pbs.org