Media kit

MEDIAKIT 2007-2008

OUR READERSSaigon CityLife debuted in 2004, directed at readers with full appreciation for arts, music, architecture, fine fashion, gourmet, who value dynamic lifestyles and enjoy high purchasing power.

OUR CONCEPTSaigon CityLife is the premier urban life magazine, connecting aspects as diverse as contemporary culture, lifestyle, shopping, fashion, architecture, décor, music and art.

The primary ethos of Saigon Citylife is to inform, entertain and indulge one in the finer things in life. Cutting through the swathe of lifestyle publications, Saigon Citylife offers readers a fresh perspective in all things aspirational.

Saigon CityLife captivates the most affluent and influential readers, and takes them to where luxury meets style, wisely and insprirationally.

OUR TEAMSaigon Citylife is powered by an elite editorial team made up of many well-known journalists, writers, poets, artists, musicians, architects and experts, together with brilliant designers and photographers from across the country and around the globe.

OUR STORY

CULTUREViewpointSaigoneseCityBeatFlashbackIdentityUrbanSpaceStreetLifeArtsPhotoEssayBookReview

LIFESTYLECineLifeMusicLifeBeautyDesignFashionRecipes

WHERE2GOInAnotherCityShoppingWhere2Go

WHAT’S INSIDE

IN THEIR WORDS

Our colleagues here were impressed looking at Saigon CityLife.Nguyen Giang, Head of BBC Vietnamese Service, London

…captivating, I can say…Pham Trung Bac, Bureau Chief’s Assistant,

he Straits Times, Singapore

I really love writing for Saigon CityLife…Christine Buckley, Journalist,

LA Weekly, USA

Really fascinating…Nguyen Qui Duc, Radio Host, KQED,

Pacific Time Radio Program, California, USA

Certainly one of the most artistic and attractive magazines… Mr. Graham Potter, www.eventsvietnam.com, Graham Potter and

Events Co. Ltd., Hochiminh City

C’est tres bien! The former French Consul General in Hochiminh City, and his wife.

SaigonCityLife readers are male and female, in their early 20s through to early 40s.

Professional, entrepreneurial, educated, adventurous, discerning and financially solvent. The SaigonCityLife reader is well travelled, successful, image-conscious and socially active with money to match their aspirations. Others look to the SaigonCityLife reader to set the pace and trends.GENDERMale/Female: 48/52 percent respectively

AGES18-30/31-45: 37/63 percent respectivelyEDUCATIONBachelor: 88%, Post-graduate: 2%NATIONALITYVietnamese: 65%, Expat: 25%, Vietkieu: 10%

READER PROFILE

CIRCULATION & DISTRIBUTION

SaigonCityLife’s distribution is key and highly targeted. Our primary mode of distribution is through residential, public venues and business drops. Focal points will be geographically based in key business and residential areas. Static distribution will be in luxury hotels, serviced offices / departments, retail outlets, cafes, spas, clubs and foreign embassies as well as airport lounges and VIP suites. Our subscriber base is also continuously growing and is actively promoted through the magazine and special collaborations with our various partners, domestic and overseas.

CIRCULATION 20.000

FREQUENCY 2007 Bimonthy 2008 Monthly

PASS ALONG 10

READERSHIP 200.000 per issue

ISSUE PRICE Local 25.000 VND (~1.5 USD) International, including shipping and handling 4.75 USD

ALLOCATION Domestic 88% Overseas 12% (mainly in the US, Canada, Australia and Europe) Among domestic circulation: n Upscale newsstands and bookshops in downtown: 53% n Paid subscribers and targeted potential readers with high household income 27% n Public venues for free reading where elite readers frequent like cafes, spas, clubs… 20% Among domestic cities: n Saigon 84% n Hanoi 8% n Other provinces 8%

PUBLISHING CALENDAR 2007-MID 2008

September/October Fall Fashion

November/December Season

January Tet

February Spring Travel

Mars Spring Fashion

April Culinary

May Arts & Entertaiment

June Summer Fashion

TOP 10 REASONS TO ADVERTISE WITH SAIGON CITYLIFE

1. PREMIUM MEDIA We are the country’s first and premium media with widespread circulation for premium brands.

2.UNIQUE MAGAZINE The primary ethos of Saigon Citylife is to inform, entertain and indulge one in the finer things in life. Cutting through the swathe of lifestyle publications, SaigonCitylife offers readers a fresh perspective in all things aspirational.

3. IDEAL AUDIENCE We can offer the best reach and the best targeted high-profile audience in comparison with any other lifestyle magazines.

4. SMART PR We provide our advertisers with quality editorial and smart advertorial composed by top writers and experts. We also offer a wide variety of ad sizes and options that can be customized to match your specific marketing goals and budget.

5. READERSHIP INTERACTION We listen to our readers. Our sophisticated readers has made an effective source of creativity and contribution for some of the contents of the magazine.

6. DISTRIBUTION Being bi-lingual, SCL is the country’s unique magazine to be enjoyed by high-ranking managers, both foreigners and locals, both domestic and overseas readers, exposed both out in the streets and back in deluxe cafes, salons and clubs.

7. AD ALLOCATION We never compromise our advertiser’s effectiveness by allocating ads randomly within the magazine. Every ad is thoughtfully positioned to maintain a harmony with the editorial next to it.

8. EDITORIAL The whole contents of the magazine always comprise of exclusive writings by well-known writer and artists, from both in and out of the country.

9. PHOTOGRAPHY AND DESIGN SaigonCityLife works with the most in-demand and talented photographers and designers to build up the classy look and feel of the magazine.

10. AD RATES And last but not least. Our ad rates compare very favorably with other media in the country. And when you factor in our prime readership, the quality of the magazine, and the unusually long “shelf life” of each issue, SaigonCityLife is truly an exceptional advertising value.

ADVERTISING AND CIRCULATION MANAGEMENTMr. Mikael Knudsen, Senior Marketing Manager0903 609405, [email protected]

Ms. Ha Thanh Thuy, Advertisement & Marketing Manager 0902 029980, [email protected]

Ms. Hoang Le Da Thao, PR & Circulation Manager0908 192192, [email protected]

Sales & Marketing Deptartment, Saigon CityLife29 Hoa Lan St., Phu Nhuan District, HCMC, Vietnam Tel (84-8) 517 0085 - 517 4311 - 517 4312Fax (84-8) 517 4312Email [email protected]

CONTACTS

AD SPACE

1x 3x 6x 12x

Back Cover (Outside ) 4000 3760 3640 3520Front Cover (Inside) 3300 3100 3000 2900Back Cover (Inside ) 3000 2820 2730 2640Full page 2500 2350 2275 2200Half page 1400 1310 1270 1230One-third page 1000 940 910 880One-quarter page 800 750 725 700Front double page (Front Spread) 5500 5170 5000 4840Double page (Spread) 4800 4510 4360 4220Listing 1/21 page 90 85 80 75

Note: All rates are listed with VAT 10% excluded. All prices are in USD.

Spread Bleeding 470 285Spread Non-bleeding 442 255Full Page Bleeding 235 285Full Page Non-bleeding 207 2551/2 Vertical Bleeding 115.5 2851/2 Vertical Non-bleeding 101.5 2551/2 Horizontal Bleeding 235 140.51/2 Horizontal Non-bleeding 207 124.51/3 Vertical Non-bleeding 66.33 2551/3 Horizontal Non-bleeding 207 82.331/4 Vertical Non-bleeding 48.75 2551/4 Horizontal Non-bleeding 207 1/4 Corner Non-bleeding 101.5 124.51/8 Vertical Non-bleeding 48.75 124.8Horizontal Banner Non-bleeding 442 60.8

Note: All measurements are in mm

AD SPECIFICATIONS

AD RATES

Spread Bleeding

Spread Non-Bleeding

Full page Non-Bleeding Full page Bleeding

1/2 Horizontal Non-bleeding

1/2 Vertical Non-bleeding

1/2 Horizontal Bleeding

1/2 Vertical Bleeding

Media kit

Documents

Transcript of Media kit