Media Kit 2015/16 - Vogue Knittingmedia.vogueknitting.com/DNN/VK/about/VK201516MediaKit.pdf ·...

Media Kit 2015/16

Vogue Knitting Media KitTable of Contacts

Mission Statement Page 3History Page 4Digital Marketing Page 6, 16Vogue Knitting Live Page 8, 17Circulation Page 9Demographics Page 11- 14Custom Publishing Page 18Ad Specs Page 19- 20Schedule and General Info 1Contact Page 22

VOGUE Knitting Media Kit 2015/16 2

Our MissionStatement

VOGUE is a name synonymous with fashionand style, and when it comes to knitting,

nothing equals the impact of VOGUEKnitting.

Our goal is to create editorial that inspiresand educates our readers, and motivates

them to use their leisure time to engage inthe process of knitting

We deliver to our advertisers the most dedicated knitting consumer

with the deepest passion, well-honed skills, and with the

discernment it takes to recognizequality and purchase the best

brands on the market.

3VOGUE Knitting Media Kit 2015/16

We know KNITTING—we’ve been publishing it longer than anyone else

Launched in 1892, VOGUE magazine has beensetting high standards for over 120 years.

Vogue was purchased in 1909 by Conde Nastand from 1932 to 1969, VOGUE Knitting was theleading fashion knitting publication in the world.

Since the Fall 1982 relaunch, VOGUE Knittinghas been setting the standard for knitting andfashion excellence.

Under the umbrella of the most recognizedfashion publishing brand in the world, and withan illustrious 80+-year history, we stand apartfrom every other knitting magazine on the planet.


We’re spreadingYOUR message

to our readers throughmultiple platforms

Print

Digital

Tablet

EventsSocialMedia

IndividualPatterns

DestinationTravel

Books

eNews

VOGUE Knitting Media Kit 2015/16

VOGUE Knitting has ExceptionalDigital Reach

KnitNews & FashionPreview Emails

Reach- 295,000+mailboxes

Average open rate 24%with 6.5% click-through

rateGlobal averages 17.5% openand 3.15% click-through rate-

smartinsights.com

VogueKnitting.com

15.4 million page viewsper year

258.8 millionimpressions per year

Over 1.1 millionpatterns are

downloaded from oursite every year

Mobile (iPhone, iPad,Kindle, Andriod)

500,000+ downloads ofthe reader app

Over 50,000 copieswere sold last year, up50% from the previous

year

100,000+ downloadedby print subscribers


We have the deepest SOCIAL MEDIApenetration in KNITTING publishing

Facebook186,000+followers

Youtube

13.5 millionviews

18,000+subscribers

800+ videos

Pinterest

7,800+

followers

Twitter

23,000+

followers

RavelryAll material

from ourmagazinesand booksis posted

forsearchability

Instagram

2,400+

followers


We Bring Our Pages to Life at

2015 – 2 locations, 15,000 consumers from over 25 countries, 600 classes, 350 shopping booths, 30fashion shows.

Our goal is to tap into the passion of our readers and inspire them with a unique LIVE learning andshopping experience.


We invest in quality circulation so you can targetthe top tier knitting consumer.

• Over 1000 of the BEST yarn stores

• Newsstand in the US and Canada

• Targeted distribution in specialty chains and bookstores

• Subscriptions

• Global digital delivery to iPad, iPhone andAndroid devices- this is our largestgrowth area with 54% increase from2013 to 2014 and a 90%+ renewal rate

• In Canada, Vogue Knitting and Knit Simpleaccount for 69.5% of all newsstand salesof knitting magazines.

• Consumer events engaging over15,000 consumers per year.


Content and ads areCOVETED and SAVED by our

readers!

Vogue Knitting is a collector’s item: 95%save EVERY issue.

They share each issue with friends, ensuringthree readers per issue, on average, andguaranteeing repeated exposure for your

brand and products for many years tocome.

Yarn placement lives on. And on.We have 3100+ patterns for sale

on our site, and combined with over800 videos on our YouTube

channel, we keep your yarn in front of our readers long after

an issue is off the shelves


59.9% of our readers are between

45 and 64 years old

71% are married

82% have no children at home

80.3% graduated college or grad

school - up 10% since 2011

46.3% are employed

63% HHI over $75,000-up 14%

since 2011

72.3% live in large urban areas

DEMOGRAPHICSVogue Knitting Survey 2014


PSYCHOGRAPHICSVogue Knitting Survey 2014

85% are above average/expertknitters- up 10% since 201191% buy VK to satisfy need for creativityand 79.7% for the health benefits98% knit for themselves98% use the internetdaily- up 6% since 201162% own more than 25 knitting books34% own more than 50 knitting books87% have downloadedpatterns- up 15% since 201176% have watched knitting videos82% have taught others to knit


ADVERTISING ENGAGEMENTVogue Knitting Survey 2014

96.5% have visited a websiteafter seeing an ad in VOGUEKnitting

69% have purchased fromthat search


79.3% shop online - up 9% since 2011

88% shop at a LYS (local yarn store)

67.2% purchase yarn by brand name

30% have spent over $100 on a

knitting accessory

42.2% say there is NO limit on what

they will spend on yarn if they love it

ADVERTISING ENGAGEMENTVogue Knitting Survey 2014


Additional MarketingOpportunities

NEW & KNITWORTHY This special advertisingsection provides mini reviews of productsand services, allowing you to spotlight yourproduct with a picture, copy, contactinformation with prime up-frontpositioning.It’s a proven informationand sales driver.

ADDED VALUE FEATURES Thesecustom-designed advertising unitsenable your company and products tostand out and offer additional value.Ask one of our sales representativesthese special offerings: Half-frontcover wraps • Fold-out booklets*• Split covers • Inserts*• Stand-alone supplements*

•Can be printed in overruns for distribution•at shows and point of sale.


Digital Marketing Opportunities• VOGUEknitting.com ADVERTISING Ads rotate on over 750 pages with over 14.4 million page

views per year.Banner Ads are available on FREE PATTERNS.

• E-NEWSLETTER ADS These are placed in our KNITNews and FASHION PREVIEW newsletters17x per year and to 270,000+ subscribers.

• DEDICATED EMAIL BLAST We can deliver your customized E-Newsletter to our opt-insubscribers, sending your message directly to the top tier of the knitting community. These aredesigned to drive traffic back to your site.

• LIVE ADVERTISER WEB LINKS Take advantage of a direct link from the digital version of ourmagazines to your site. Advertising enhancements can include custom video, tappable content,photo galleries and minor animations.

• FACEBOOK PROMOTIONS Dedicated offers and advertising posts with live links to your page,your website, or your store. We can add additional boost.

For information on offers: https://www.facebook.com/help/410451192330456/ and https://www.facebook.com/page_guidelines.php


VOGUE Knitting LIVE!Sponsorship OpportunitiesOur shows are a tangible touch point betweenthe most engaged, proficient and affluentknitting enthusiasts and your product.Sponsorships deliver themaximum marketing impactaligning your brand withour readers in person, aswell as pre- and post-event promotions.

These include:•Premier Event Sponsor•Fashion Shows•Beginner Lounge•Yarn Tasting Lounge•Fitting Station•Class & Lecture Sponsor•Gala Dinner Gift Bag Sponsor•Marketplace Sponsor


Custom Publishing andPartner PublishingWe work with our advertisers to createcustom content to support the sales of

their branded product. Our award-winning imprint, Sixth&Spring Books,is one of the most successful in craft

publishing.


General Information

Both full-page and partial-page ads are onlyaccepted as high resolution PDF FILES WITHEMBEDDED FONTS. Please note that all imagesin the file must be 300 DPI CMYK. We cannotaccept ads sent in RGB format.

If received in this format, there will be a chargefor converting to CMYKformat, which can cause colors to change.

The ad can be sent one of the following ways:• Saved to CD and mailed with aprintout of the ad• E-mailed to [email protected]• Placed on SoHo’s FTP site

Please be sure to reference the e-mail with theadvertiser name, magazine name and issue.

Vogue Knitting Print AdSpecs


Vogue Knitting Online Ad Specs

Contact Us:Doreen Connors

Director of Advertising Sales

Phone:(212) 937- 2554

Doreen@sohopublishing

Becky Kevelson

Accounts Manager

Phone: (212) 937-2557

Becky@sohopublishing

Large Box: 300x250

Recommended file size:GIF/JPEG: 75kFormats Accepted: JPG/GIF,Animated GIF(3 Loop Maximum),HTML, JavaScript, Flash


Contact Us:Doreen Connors


Phone:(212) 937- 2554

Doreen@sohopublishing

Becky Kevelson

Accounts Manager

Phone: (212) 937-2557

Becky@sohopublishing

VOGUE Knitting Media Kit 2015/16

Issue Space Close Material Close On Sale

Spring/Summer ‘15 Nov 9 Nov 26 Mar 4

Early Fall ‘15 Mar 9 Mar 27 July 8

Fall ‘15 May 9 May 27 Sept 2

Holiday ‘15 July 9 Jul 27 Nov 4

Winter ‘15/‘16 Sept 9 Sept 26 Jan 6

Bleed Ads: no charge

Supplement & Advertorial rates available upon request

Rate Policies: A 15% agency discount applies for electronic materials supplied and paid forwithin 30 days of invoice date. All payments are net 30 days; first-time advertisers must pre-pay to establish credit (recognized agencies excepted). Finance charge of 1%/month after 30

days.

Special Program Offers! SoHo Publishing leads the way in developing special programs andfeatures that bring your brands and products to life and make them stand out above the

crowd. Some of the offerings that are currently available are:• Gatefolds • Special Supplements or Inserts

• Advertorials

We’re always creating new programs. Come talk with us about developing a plan that willshowcase your product. We’ll help you develop a strategy that's yours — and yours alone.

Schedule and GeneralInformation

CONTACT US

Soho Publishing LLC was formed in 2001. We are a privately owned boutique publishing companyspecializing in how-to content creation, delivery and exclusive events.

161 Avenue of the Americas, Suite 1301, New York, NY 10013

ADVERTISINGDoreen Connors


212.937.2554

[email protected]

Becky Kevelson

Accounts Manager

[email protected]

EDITORIAL/CUSTOMPUBLISHING

Trisha Malcolm

VP, Editorial Director

212.937.1522

[email protected]

EDITORIAL/CUSTOMPUBLISHINGKristina McGowen

Editor

212.225.9008

[email protected]

Christina Behnke

New Products Editor

212.225.9009

[email protected]

Joanna Radow

Yarn Editor

212.225.9010

[email protected]

EVENTSGabrielle Ald

Events Director

212.225.9001

[email protected]

Beth Ritter

Marketing Manager

212.225.9006

[email protected]

Karima Amir

Event Manager

212.225.9011

[email protected]

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Media Kit 2015/16 - Vogue Knittingmedia.vogueknitting.com/DNN/VK/about/VK201516MediaKit.pdf ·...

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