Vogue paris
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Transcript of Vogue paris
PARIS
By: Olivia Llagostera, Barbara Van Stigt, Patricia Lorente and Maria Eugenia Errobidarte
- Founded in 1892 by Arthur Baldwin Turnure.- Vogue is a fashion and lifestyle magazine.- Publishes writings on art, culture, politics, fashion, design and lifestyle.- Published in 16 countries + Latin America by Condé Nast Publications.- Vogue Paris has been publishing since 1920.- Creative Director 1995: Joan Juliet Buck- Creative Director Today: Carine Roitfiled.
PARIS
PARIS
1995
Interests and hobbies: Meeting with friends, reading, beauty, fashion, architecture and design, art.
Lifestyle: Enjoy taking care of themselves, very self-conscious, knowing the latest beauty and fashion trends, very seductive women, elegant and chic Parisian women.
Where do they shop? Céline, Christian Louboutin, Yves Saint Laurent, Hermès, Chanel, Christian Dior, Christian Lacroix.
Age: 30-55
Gender: Female
Income: High income
Occupation: Housewives
TARGET
Seductive: 40’s inspired model.Feminine: Hot Pink.Women Orientated: Prêt-à-Porter in Fashion, Beauty and Jewellery.
Vogue and Prêt-à-Porter topics are in black, leaving the attention to Séduction 95 in white.
Photography: Mario TestinoCover: Carinne Roitfield
COVER
Fashion:- Retro 40’s inspiring the 90’s.- Seductive clothing.- Plastic inspiring Accessories.- Fashion Editorials.- Vogue’s Point of View.
INDEXDivided into 3 parts:
Beauty:- Health: Love Illness- Beauty Tips- Skincare Tips- Makeup Tips
Magazine: - Literature- Music- Theatre- Cinema- Design- Going Out- Art- Love- Seduction
MONTH’S ISSUE FOCUSES ON HOW TO SEDUCE WITH THE 5 SENSES.
ARTICLE: SÉDUCTION“How to put men in your pocket”.
Describing an independant woman who doesn’t need men other than for sex. But deep inside she’s hesitant and insecure.
Represents all women, target feels indentified.
Pink illustrations can represent any woman - identification.
Text takes shape of the body.
Different font sizes - attention.
Repetition: “What do I wear?”
ARTICLE: ARRIÈRE-PENSÉEArticle talking about perfumes: how they provoque and seduce.
No pictures - character to the writing.The story does not match the shapes.
ADVERTISING - Cosmetics: Lâncome, Estee Lauder, Clarins.
-Fashion: Loewe, Chloé, Louis Vuitton, Chanel.
Type of Customer:- 30-50 years old.- Luxury target.- Chic, graceful, femenine, seductive and secure woman.- Other shopping brands: YSL, Chanel, Hermés, Christian Lacroix.
Genre: Fashion - Luxury
Ideology:- Post-Feminist.- The model looks:
-Strong-Comfortable- Theres no man by her - she’s the focus point in the advert.
BACK COVER
Design:- “Celine” is at the bottom of the page: you first feel and see the essence of the label and then you read the brand.
Narrative:Dessert gives the feeling of solitude.
PARIS
2009
Interests and hobbies: Meeting with friends, reading, beauty, fashion, architecture and design, art, luxury, travel.
Lifestyle: Enjoy taking care of themselves, very self-conscious, knowing the latest beauty and fashion trends, fresh younger women who are updated on fashion trends.
Where do they shop? Marc Jacobs, Chloe, Jimmy Choo, Dolce & Gabanna but as well mix with high street brands.
Age: 20-40
Gender: Female
Income: Middle-high income
Occupation: Everything – Anything – workers, students, housewives...
TARGET
Women Orietated: - Very fashion-forward.- The importance of Chanel to Vogue, Paris and Parisian style.
Spécial Coco Chanel:- A style that still influences today.
Attitude: - Powerful woman.- Wearing Chanel gives confidence and a certain image.
COVER
INDEX
ARTICLE: MANHATTAN by NIGHT- Vogue Paris introduces Alexander Wang as the new designer from NY to watch.- Interview talking about the “new” upcoming woman and how he is changing style.- It reveals his influences, inspirations, ideas and beliefs.
ARTICLE: MADEMOISELLE- History of Chanel.- Gabriel Chanel as a person.- Chanel’s inventions.- How Gabriel Chanel changed the way women dressed.- Elegance and Simplicity.
ADVERTISING
Cosmetics:- Estée Lauder- Kérastase- Chanel
Fashion:- Dolce & Gabanna- Marc Jacobs- Balmain- Lanvin- Tom Ford
Type of Customer:- 45+ years old.- Luxury target.- Women who care about their looks and skin care. - Other shopping brands: Praire, Clarins, Dior, Helen Rubinstein, Yves Saint Laurent.
Genre: Cosmetics - Luxury
Ideology:There’s no model, the actual cream is shown creating desire.- Chanel doesn’t need a model to prove the cream works.
BACK COVER
Design:- Product Description.- The layout of product and text creates rememberance and believe.
Narrative:Golden light and colour gives the feeling of luxury.
eco
ecoVOGUE eco:- The content will be focused on cities such as: London, New York, Paris, Milan, Tokyo, Madrid and Moscow.- To a wide target, interested in eco-friendly lifestyle.- It will have the following e.x. index: - Beauty - Cuisine - Home - Fashion - Technology
Interests and hobbies: Care for the environment, meeting with friends, reading, beauty, fashion, architecture and design, art, luxury, travel.
Lifestyle: Enjoy taking care of themselves, very self-conscious, fresh younger women who are updated on fashion trends. Prefer buying something good for the environment than latest fashion trend.
Where do they shop? Stella McCartney, ecological restaurants, cafes, beauty products, Armani.
Age: Any age with interest in eco
Gender: Female
Income: Any income
Occupation: Everything – Anything – workers, students, housewives, etc…
TARGET
Core Naturality Orietated: - Natural Beauty- Core of Life- Spiritual
Gwyneth’s Green Tips:- Describing her spirit for life, and how making your life eco-friendly will not only benefit you but the environment.
Attitude: - Pure- Fresh- Real- Innocent
COVER
Ideology:- Nudity transmits real and the heart of matter.- Organic.
ex
eco
lonneke engel“how to organice
your life”
gwyneth’sgreen tips
save us,save the
earth
ADVERTISING
ARTICLE: ECO LOVE- Eco-friendly tips from the Vogue Eco team:
- Health care- Skin care- Homewear- Design- Cuisine- Fashion- Food