Media Kit Vogue Complementos (Ingles)
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Transcript of Media Kit Vogue Complementos (Ingles)
Vogue Complementos has been a trend-setting magazine in the field of accessories since 2001.It is the only publication in Spain which is completely devoted to accessories and is published on a regular basis: in April and October.
Publishing concept
Vogue Complementos is distributed with the whole of the Vogue España print run and is then independently sold at newsstands for 6 months.
National distribution
Vogue Complementos offers all the available specialised information on shoes, bags, belts, boots, jewellery, costume jewellery, lingerie, glasses, hats and the latest trends.
No other magazine devotes more than 300 pages per issue to the world of accessories.
Sections and content
88% like to go window shopping or shopping86% of our readers like to shop on a regular basis41% make impulse purchases
Source: AIMC Marcas 2009
Readers with a passion for shopping
86% think it is worth paying more for quality products 39% shop in the best stores27% shop without taking the price into account
Quality first
Source: AIMC Marcas 2009
Accessory purchases
Source: AIMC Marcas 2009
Have you bought any leather goods in the last 12 months?
Spanish Women 45%Vogue Readers 74%
Accessories worth more than € 150
Spanish Women 2,8%Vogue Readers 11%
90% think accessories are important72% wear costume jewellery on a regular basis32% regularly wear valuable jewellery18% of readers have bought leather garments in the last year
Importance of accessories
Source: AIMC Marcas 2009
Importance of the brand
Source: AIMC Marcas 2009
Mujer española Lectora VogueI like to have the right clothes 86% 93%I would rather have a few good garments than a lot of cheap ones 59% 71%I express my personality through brands 19% 25%
Importance of image
Source: AIMC Marcas 2009
Mujer española Lectora Vogue
It is important to be well dressed 49% 63%I like to be fashionable 24% 49%I spend a lot on clothes 12% 37%I want to look elegant 56% 72%I buy clothes every season 74% 94%I wear designer clothes 5% 14%I have a personal style of dress 66% 72%
Vogue Complementos regularly features the most renowned and emblematic national and international campaigns in the sector.
Braccialini Loewe Chanel Marzotto C. Dior Sebago Diesel Sendra Durán joyeros Tous El Corte Inglés Uno de 50 Fendi Francesco Biasia Liu Jo Etc, etc…
Support of the top brands
Advertising Contacts
Director of AdvertisingM� Jesús Navas, [email protected]
ITALIADelegate to Italia:
Mirella Donini,
Via Hoepli, 3. 20121 Milano.Telf: 00 39 028051422 Fax: 00 39 02876344
FRANCIADelegate to París:
Anabel Marqués-Meyer,[email protected]
4, Place du Palais Bourbon. 75007 París.Telf: 00 33 144117890 Fax: 00 33 145560446
LEVANTEDelegate to Valencia:
Celia Cervera, [email protected]/Blasco Ibáñez,198 Puerta 67
46022 Valencia.Telf. y fax: 96 355 09 72
BARCELONA
Group Leader:Bruno de Angelis, [email protected]
Advertising Managers:Noelia González, [email protected]
Coordination:M� Carmen Herrero, [email protected]� de Gracia, 8-10, 3� plta. 1�. 08007 Barcelona.
Telf: 93 4121366 Fax: 93 4126698
MADRID
Group Leader: Natalia Ballesteros, [email protected]
Advertising Managers:Ana Alos, [email protected]
Coordination:Isabel Navas, [email protected]
Blanca Marino, [email protected]� de la Castellana, 9-11. 2� plta. 28046 Madrid.
Telf: 91 7004170 Fax: 91 3199325
More information www.cnworld.es