Media Kit 2012

UNF Center for Student MediaMedia Kit 2011-2012

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M e d i a K i tUniversity of North Florida Center for Student Media 2011 - 2012

PrintTelevision

RadioWeb


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PRinT the Spinnaker

TheSpinnakerPrintisanationalaward-winningstudent-runweeklypublication.TheSpin-nakerPrintispublishedeveryWednesdayduringthefallandspringsemestersandispublishedonceamonthduringthesummermonths.TheSpinnakerPrintisasmall-tabloidstylefull-colorpublication,averaging20pagesanissue.Adsaresoldinpagesectionsandvaryinpricebasedonsizeandfrequency.CirculationoftheSpinnakeris4,000everyissueandpass-throughreadershipis12,000. TheSpinnakerPrint istherecipientoftheprestigious2010AssociatedCollegiatePressnewspaperPacemakerAward.TheSpinnakerwasalsoawardedBestofShow,AssociatedCol-legiatePress,2010;OnlinePacemakerFinalist,AssociatedCollegiatePress,2009;BestofShow,AssociatedCollegiatePress,2008;BestFrontPageDesign,FloridaCollegiatePressAssociation,2008;BestGeneralnewsWriting,FloridaCollegiatePressAssociation,2008.


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d i S p l ay R at e S

ad Size Black & White ad Color ad dimensions (widthxheight)

CenterSpread n/A $1700 21in.x12.75in.

BackPage n/A $1400 10.25x12.75

FullPageinside $600 $700 10.25x12.75

1⁄2Page, $365 $450 10.25x5.3 Horizontal

1⁄2Page, $365 $450 4.8x11.85 Vertical

1⁄4Page $100* $270 4.8x5.3

BannerAd $100* $250 10.25x2

a d S p e C i F i C at i o N SAdsmustbe300dpi,CMYK,tiffandmatchtheirgivendimensionsaccordingtothesizechartabove.

*No discounts offered.


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C o N t R a C t d i S C o U N t S *

ads purchased: discount:

5+issues 10%

SemesterContract 20%

YearLongContract 30%

i N S e R t Sinsertsamplesmustbesubmittedforapproval.insertsaretobeshippeddirectlytotheprinteratleasttwoweekspriortoinsertion.

$500perrun

Pleaseshipinsertsto: CentralFloridaPublishing Attn:PrepressDepartment 700WestFultonSt. Sanford,FL32771

p R i N t C l a S S i F i e d S$20persemesterorfreeifUnFstudent(mustprovideiD).Allpunctuationisfreeexcluding&and+.Additional$1.00each:Borderaroundad,centeredline,reversedtext,14-pointfont,boldfont.Minimumpriceperrunis$2.50.Addlogofor$2.00.40wordmaximum.

d e a d l i N e SEarlierdeadlinesmayapplyforspecialprojects,promotionsandsections.ifanadproofisre-quested,thedeadlineisthreebusinessdayspriortorundate.Adscanceledafterthedeadlineattherequestorfaultoftheadvertiseraresubjecttobeingchargedinfullorpartialcostofthead.

d i S p l ay a d v e R t i S i N gSpacereservationandadarerequiredby4p.m.theFridaypriortorundate.ifSpinnakerPrintiscontractedtodesignthead,spacereservationisrequiredby3p.m.10busi-nessdayspriortorundate.inaddition,adcopyapprovalisrequiredby3p.m.fivebusinessdayspriortorundate.

g R a p h i C d e S i g NSpinnakerstaffwillnegotiategraphicdesignassistanceonaclient-by-clientbasis.

*discounts may not be combined.


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TELEViSiOn osprey tv

AdvertisingonOspreyTVallowsbusinessesandorganizationstospecificallytargettheresidentialcommunityattheUniversityofnorthFlorida.OspreyTVairs24hoursaday,sevendaysaweekonthecampusclosed-circuitcablesystemonChannel80.Whilethisextendstotelevisionsthroughoutthecampusinacademicandprofessionaloffices,classrooms,andcom-monareas,thelargestconcentrationofOspreyTV’saudienceconsistsofnearly3,000studentslivinginon-campusresidencehalls,approximately60percentfemaleand40percentmale.Theiraverageageis19yearsold.Andmorethan18,000students,facultyandstaffhavethechancetoviewOspreyTVatanygivenmomentonthecampus.OspreyTVisintheprocessofexpandingourviewingareaoffcampusonpublic-accesstelevision. OspreyTVbroadcastseverythingfromthelatestHollywoodfilmstoUnFathleticsanduniqueprogrammingdesignedtocatertotheneedsoftheuniversity.OspreyTValsohasava-rietyoforiginalprogramming.OTVnewsistheuniversity’smostessentialsourcefornewsandentertainmentonthecampus.


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M o N d ay – t h U R S d ay 30 S e C o N d S p o t S 1 Spots 2 Spots 3 Spots

12a.m.-3a.m. $5 $9 $13

3a.m.-6a.m. $4 $7 $10

6a.m.-9a.m. $3 $5 $8

9a.m.-12p.m. $3 $5 $8

12p.m.-3p.m. $3 $5 $8

3p.m.-6p.m. $4 $8 $13

6p.m.-9p.m. $5 $9 $13

9p.m.-12a.m. $5 $9 $13

F R i d ay – S U N d ay 30 S e C o N d S p o t S 1 Spots 2 Spots 3 Spots

12a.m.-3a.m. $7 $13 $20

3a.m.-6a.m. $5 $9 $14

6a.m.-9a.m. $4 $7 $11

9a.m.-12p.m. $4 $7 $11

12p.m.-3p.m. $4 $7 $11

3p.m.-6p.m. $5 $9 $14

6p.m.-9p.m. $7 $13 $20

9p.m.-12a.m. $7 $13 $20

*Client must supply pre-produced, ready-to-air advertisement in one of the following formats vhS, SvhS, dvd, minidv, .Mov or .avi.

S t i l l S l i d e S OspreyTVwillacceptstillgraphicslidestoruninbetweenprogrammingwithamusicbed(providedbyclientorbyspecialarrangementwithOspreyTV).30-secondspot(s)muststillbepurchased.

p R o d U C t i o N noteveryonehas thecapability toproducetheirownads,and inselectcasesOspreyTVcanassist.ThisdependsonthecurrentworkloadoftheOspreyTVstaffandisnotalwaysoffered.OspreyTVoffersfullproductionservices,includingcrew,equipmentandpost-produc-tion,for$30.00perhour*.

*$30.00perhourratemaynotapplyinallcircumstances.


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a d v e R t i S i N g d e a d l i N e S a N d F o R M at S Pre-producedadsmustbereceivedbyOspreyTVatleastfivedayspriortothefirstairdate.Clientmustsupplypre-produced,ready-to-airadvertisementinoneofthefollowingfor-matsVHS,SVHS,DVD,miniDV,.MOVor.AVi.Graphicsandpicturesmustbesubmittedelec-tronicallybyemailoronadiskinJPEGorTiFFformat.

C a N C e l l at i o N S Theclientmay,foranyreason,cancelascheduledadvertisementatanytime.However,noticeofcancellationmustbeprovidedtoOspreyTVbyphoneandinwritingoremailnolaterthantwo(2)businessdaysbeforetheadisfirstscheduledtorun.Onceanadhasbeguntoair,theclientisresponsibleforthecostoftheentirerun,eveniftheclientcancelstheremainingportionoftherun.

C o N t R a C t d i S C o U N t S Adiscountof10%offtotaltelevisionmediapurchasewillbeappliedtosinglesemestercontracttelevisionmediapurchases.Adiscountof15%offtotaltelevisionmediapurchasewillbeappliedtomultiplesemesteroryearlongcontract radiomediapurchases.Eitherabundlediscountrateor“alacarte”discountratesmaybeappliedtofinalmediapurchase,butdiscountsmaynotbecombinedorstacked.Maximumcontractorspecialpromotiondiscountsintelevi-sionoranyothermediumcannotexceed35%offtotalmediapurchaseinanycase.


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RADiO osprey Radio

OspreyRadio isanot-for-profitcollegeradiostationthatplaysawidevarietyof indierockmusicspecificallygearedtowardtheuniversityaudience.OspreyRadioalsofeaturesdy-namichostsandgiveawaysonair.OspreyRadioisactiveintheUnFstudentlifeenvironmentandgeneratesalivelyatmosphereatmanyeventsontheUnFcampusbyprovidingon-locationDJservicesandfreemerchandisetostudents. OspreyRadiorunsshowsponsorshipsontheair.Onairspotsmayincludeupto20wordsafterthenameofyourbusinessandcanbenolongerthan30seconds.


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SampleSponsorshipCopy:“John’sPizzeria–Yourneighborhoodplaceforpizza,pastaandmore!LocatedatthecornerofBeachandA1A,JacksonvilleBeach,904-555-1234”

announcements per Week 5 10 15

Midnight-6a.m. $15 $25 $40

6a.m.-noon $20 $30 $50

noon- 6p.m. $25 $35 $60

6p.m.-Midnight $30 $40 $70

*$2.00perspotafter15spotsarepurchased**Pricesbasedonsurveyedlistenership

S t i l l S l i d e S OspreyRadiowillacceptstillgraphicslidestorunoncampustelevisionswhileOspreyRadiocontentisplayed.30-secondspot(s)muststillbepurchased.

C o N t R a C t d i S C o U N t S Adiscountof10%offtotalradiomediapurchasewillbeappliedtosinglesemestercon-tractradiomediapurchases.Adiscountof15%offtotalradiomediapurchasewillbeappliedtomultiplesemesteroryearlongcontractradiomediapurchases.Eitherabundlediscountrateor“alacarte”discountratesmaybeappliedtofinalmediapurchase,butdiscountsmaynotbecombinedor stacked.Maximumcontractor specialpromotiondiscounts in televisionor anyothermediumcannotexceed35%offtotalmediapurchaseinanycase.


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WEB Spinnaker digital

SpinnakerDigital isacuttingedgewebsitethat focusesonnewsand informationrel-evanttostudentlifeonandofftheUnFcampusthroughcollaborationwithSpinnakerPrint,Os-preyTVandOspreyRadio.SpinnakerDigitalistheinteractiveonlinehubforstudent-producedcontentincludingoriginalwebshows,messageboards,OspreyDeals,onlinecommunityclas-sifieds,events,entertainment,andthemostup-to-datecampusandcommunitynews.

a d v e R t i S i N g Fa C t S •SpinnakerDigitaloffersadspaceonaweekly,semesteroryearlybasis •Adspurchasedareplacedinrotationwithuptofouradditionaladsinanygiven

spaceonSpinnakerDigital •Advertiserscan“buy”anadspaceforasemesteroryear,gainingexclusiveand

constantrightstothatadspace •Adscanbelinkedtoadvertisers’sites •Adsareshownoneverypageofsite


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860 x 60 a d ( N o lo N g e R ava i l a B l e )•Locatedontopofhomepageandotherpages,directlyundernavigationmenu•Onephysicalspaceavailableonhomepageandeachfollowingpage

yearlong Semester 1 Spot* 2 Spots* 3 Spots* 4 Spots* 5Spots* Contract Contract per Week per Week per Week per Week per Week

$7100 $3600 $45 $85 $125 $160 $200

*each ad space is replicated on the home page and in all other pages. each ad space is broken down into 6 spots. each will run for an equal share of time as the next spot. the exact time of day that each spot will run will vary, un-less the ad space has been purchased under contract.

300 x 300 a d (o N ly 2 S p o t S ava i l a B l e )•Locatedonrightside(tower)ofhomepageandotherpages•Onephysicalspaceavailableonhomepageandeachfollowingpage

yearlong Semester 1 Spot* 2 Spots* 3 Spots* 4 Spots* 5Spots* Contract Contract per Week per Week per Week per Week per Week

$6300 $3200 $40 $75 $110 $145 $180

*each ad space is replicated on the home page and in all other pages. each ad space is broken down into 6 spots. each will run for an equal share of time as the next spot. the exact time of day that each spot will run will vary, un-less the ad space has been purchased under contract.

o S p R e y d e a l S OspreyDealsisanonlineclassifiedsectionforbusinessesthatcaterstostudents.OspreyDealsadspacecanbepurchasedfor$25perad.

C o N t R a C t d i S C o U N t S SpinnakerDigitaldiscountsare factored intoall pricesabove thebaseline, 1 spotperweekprice.Eitherabundlediscountrateor“alacarte”discountratesmaybeappliedtofinalmediapurchase,butdiscountsmaynotbecombinedorstacked.Maximumcontractorspecialpromotiondiscountsonlineoranyothermediumcannotexceed35%offtotalmediapurchaseinanycase.


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C R e d i t p o l i C i e STheCenterforStudentMediaoffersnet30-daypaymentterms,billedmonthlytoclientswithestablishedpaymentrecords.invoicesmustbepaidinthe30-daypaymentperiod.TheCenterforStudentMediareservestherighttorevoketheadvertiser’screditstatusifpaymentisover-dueorincorrect.Advertisingwillnotbeacceptedfromtheadvertiserifthereisanunpaidbal-ancemorethan60dayspasttheinvoicedate.TheCenterforStudentMediareservestherighttorequestprepaymentfromanadvertiserwhenitisdeemedtheadvertisercannotbeextendedcredit.Allclassifiedadvertisingmustbeprepaid.

g e N e R a l p o l i C i e STheCenterforStudentMediareservestherighttorejectatanytimeanyadvertisement,copyor imagerythat itdeemsunsuitable.TheCenter forStudentMediawillmakethefinaldeter-minationregardinganyadvertisement’ssuitabilityforpublication.Advertisingmayberejectedthat ispotentially libelous;violatesanyfederal,stateor local laws;orencouragesdiscrimina-tionagainstanyindividualorgrouponthebasisofrace,sex,age,color,creed,religion,nationaloriginordisability.Alladshavingtheappearanceofnewsmusthavetheword“advertisement”printedprominentlyabovetheadorstatedinthead.TheCenterforStudentMediaisnotre-sponsibleforanyerrorsinadssubmittedbytheadvertiseroradsthathavebeencreatedbytheCenterforStudentMediastaffaftertheadvertiserhasgivenapprovalofadproof.

C o N ta C t i N F oKristen Comeaux Business ManagerOffice–(904)620-1599Cell–(719)[email protected]

david Behar advertising ManagerOffice-(904)620-1599Cell–(954)[email protected]

John timpe Center for Student Media advisorOffice-(904)[email protected]

lori durham Center for Student Media office ManagerCell-(904)[email protected]

Media Kit 2012

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