2012 Diplomat Media Kit

A WORLD OF NEWS & PERSPECTIVE MEDIA KIT 2012

www.wAshDIploMAT.coM

2012 WASHINGTON DIPLOMAT MEDIA KIT

Established in 1994, The Washington Diplomat is an

independent monthly newspaper with a readership

of more than 100,000* that

includes the more than 180

embassies in Washington,

D.C., as well as all major fed-

eral government institutions,

the Foreign Service, private

corporations and the inter-

national community at large.

As the flagship newspaper

of the diplomatic community,

we are the only publication

in the nation’s capital able

to reach this highly targeted and lucrative

market.

Each issue regularly features in-depth, exclusive

interviews with foreign ambassadors as well as

other people of influence, such as U.S. congress-

men and heads of state. The Washington Diplomat

also offers incisive news stories on the latest

developments in international affairs, business,

the media, diplomacy and other timely topics.

Other regular features include the appointments

section, which tracks the comings and goings

of diplomats, and

Diplomatic Spotlight,

which offers a glimpse

into the Washington social

scene.

In its monthly culture

section, The Washington

Diplomat highlights area

events with reviews rang-

ing from art and photogra-

phy exhibits to film,

theater and dining.

The Washington Diplomat

*Readership estimates compiled from 2009 CVC Circulation & Readership Study data

■ APRIL 2011■ WWW.WASHDIPLOMAT.COM

A World of News and Perspective

AFRICA

In 2011 Africa Votes,But Will Elections BringDemocracy or Discord?It’s a big year for Africa at the ballot box, and with political upheaval still rocking the Arab world, people naturally wonder if the revolutionary fervor may dislodge a few African autocrats. But are elections the solution to Africa’s woes, or just another source of them? PAGE 9

ADVERTISEMENT

Horrified by the bloodshed gripping his homeland, Ali Suleiman

Aujali quit his post as Col. Muammar Qaddafi’s man in

Washington, saying he could no longer represent a government

that willfully slaughtered its own people. And now that he’s

“a free man,” he’s thrown his allegiance behind the opposition

to help bring that long-denied freedom to Libya. PAGE 19

NORTH AFRICA

Officially, Ajay Shankar may be retired from govern-ment service, but he continues to serve India as a policy scholar who’s well versed on topics from urban planning to the economy — and as husband to India’s ambassador

in Washington. PAGE 48

DIPLOMATIC SPOUSES

Indian Couple Devote CareersTo Public Service

PEOPLE OF WORLD INFLUENCE

Zogby Warns IslamophobiaDefeats U.S.PrinciplesJames Zogby, founder and president of the Arab American Insti-tute and a leading spokesman for Arabs in the U.S., is blunt about the dangers of demonizing Arab Americans, warning that simmering Islamophobia in the United States threatens to tear apart the very fabric of a country built on assimilation while alienating the very people who can help Americans thwart domestic terrorism. PAGE 6

ASIA

Japan’s AftershocksCould Shake FragileEconomic RecoveryThe Japanese will no doubt re -build from the catastrophes that have devastated their nation, but Japan’s disaster has also raised fears the world is less able to absorb the onslaught of shocks threatening to unravel its fragile economic recovery. PAGE 22

LIBYANLOYALTIES

■ VOLUME 18, NUMBER 4

■ INSIDE: TRAVEL & HOTELS AND LUXURY LIVING SECTIONS

RoofView

with a

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TAJIKISTAN

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Climate-Change Symposium • Tuesday, Oct. 4, 12-4pm

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■ SEPTEMBER 2011■ WWW.WASHDIPLOMAT.COM

A World of News and Perspective

UNITED STATES

America’s War AgainstTerrorism EvolvesDecade After 9/11A decade after the 9/11 attacks pierced America’s sense of securi-ty, the counterterrorism fight isn’t over — but the Bush administra-tion’s war on terror is, as President Obama crafts his own strategy for keeping America safe from terrorists. PAGE 8

ADVERTISEMENTEmbassies Offer TasteOf Culture with CuisineWashington’s melting pot of embassies are using food to spice up traditional public diplomacy. PAGE 50

culture

EUROPE

Hate-Fueled CarnageShatters Norway’s Peace, Tests ToleranceThree years ago, Norwegian Ambassador Wegger Christian Strommen told us that his toler-ant country had largely escaped the wave of Islamic xenophobia sweeping Europe. But on July 22, Norway wasn’t unable to escape the hate of one man. PAGE 15

■ VOLUME 18, NUMBER 9

■ INSIDE: LUXURY LIVING AND EDUCATION SPECIAL SECTIONS

QuarterChange

LIVING

of

Kyaw Win, ex-DCM of Burma’s Embassy, has

traded his plush diplomatic digs for a sparse

suburban apartment after defecting from the

regime he served for 31 years. PAGE 11

PEOPLE OF WORLD INFLUENCE

Kucinich: Liberal Rarity in CongressUnapologetically anti-war and unabashedly liberal, Rep. Dennis

Kucinich hasn’t mellowed much in the decade since he tried

to warn America about going to war in Iraq. PAGE 6

CANADA

DIPLOMAT EXCLUSIVE

Burma’s DCM Defects,Infuriating Regime

Ten years ago, the sleepy Canadian

town of Gander took in thousands

of American passengers stranded in

the wake of the 9/11 terrorist attacks

— an act of hospitality that endures as a symbol of the

quietly powerful bonds, emotional and economic, between

the United States and its neighbor to the north. PAGE 17BONDSUNSPOKEN

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A WORLD OF NEWS & PERSPECTIVE

Washington D.C.Washington, D.C., is one of the most vibrant and cul-

turally diverse cities in the world. It is also undeniably

one of the world’s greatest centers of power.

With 8.1 million residents, the combined Greater

Washington-Baltimore region ranks as the 33rd

largest metropolitan area

in the world.

One of the most important

economic forces driving

this city is international

business, which, along with the federal

government, is a core industry that drives

the nation’s capital.

A major component of the city’s interna-

tional business is the more than 180 foreign

embassies throughout Washington, D.C.,

which pump millions of dollars into the

local economy.

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• One-on-one interviews with foreign

ambassadors

• Articles examining international affairs,

politics, business and investment, U.S.

foreign policy, diplomacy, globalization,

defense, law, media and other timely

news.

• Appointments, World Holidays and

Diplomatic Spotlight sections

• Culture section featuring reviews in art,

photography, theater, film, dining and

more, as well as events listing and foreign

cinema calendar

• Industry-targeted special sections

including Hotels, Medical, Luxury Living,

Education, Travel and more

Editorial Highlights

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The washington Diplomat is distributed free to more than 600 locations in washington, D.c., and the surrounding metro area including:

• All foreign embassies in Washington, D.C., totaling more than 180 missions

• Capitol Hill • The White House • U.S. Department of State

• International Monetary Fund (IMF) • U.S. Department of Defense • The World Bank Group

• The United Nations in New York • Inter-American Development Bank (IDB)

• Several Fortune 500 company headquarters including Coca Cola and GE • Business councils

• National Institutes of Health (NIH) • Organization of American States (OAS)

• Think tanks and political research organizations • Universities and colleges throughout the Washington region

• Pan-American Health Organization (PAHO) • International nonprofit organizations

• Hotels in Washington, D.C., and the surrounding metro area • Hospitals and major medical centers across the nation

Distribution & Circulation

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The total economic impact of Greater Washington’s interna-

tional economy was $41.4 billion in 2005, from which more

than $9 billion stems from employment at international insti-

tutions such as embassies and the World Bank. The total

employment effect of

the region’s interna-

tional economy is

nearly 280,000 jobs and

$14.4 billion in wages.*

The financial impact of

international business

reflects a wide range

of activities by interna-

tional organizations,

businesses, associa-

tions, students, tour-

ists, domestic compa-

nies that serve international clients and of course

embassies and the services provided by their foreign

governments.

The presence of Washington’s embassies also serves as a

galvanizing force within the international business communi-

ty. These missions generate country-to-country business

opportunities, attract international visitors, establish valuable

business and political contacts, and are concentrated near

major federal and con-

gressional institutions

for even greater reach

into the city’s centers

of influence.

Embassies in Washing-

ton are a point of con-

tact with the world. Nations rely on these institutions to

promote their business and financial interests, so for anyone

looking to do business on a

global scale, there are few

other avenues as profitable

or as centrally located as

the Washington embassy

market.

*Based on a 2006 study by the Greater Washington Initiative

Impact of Embassies

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• Study conducted by the Circulation Verification Council (CVC), 2009

The Washington Diplomat reaches the most influ-

ential decision makers and powerbrokers in the

nation’s capital. Highly educated and highly con-

nected, this readership consists not only of ambas-

sadors, dignitaries, diplomats and other high-level

foreign officials, but also key players in the U.S.

gov ernment, including Capitol Hill, the White House,

Defense Department and State Department, as well

as the heads of major corporations and interna-

tional agencies.

• 59% of readers keep The Washington Diplomat for one month or more

• 70% purchase products or services from ads seen in The Diplomat

• 70% of Diplomat readers are between the ages of 25-54

• 61% have a combined annual household income of more than $100,000

• 33% have a combined annual household income of more than

$150,000 (almost double the local average)

• 91% graduated from college

• 48% completed post-graduate studies (almost double the local average)

Our surveys consistently show the readership to be at the top of their

field in income, education and economic spending in the community,

and The Diplomat is one of the best venues for anyone looking to tap

into this highly targeted and lucrative audience.

Profile of Our Readers

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some of our current or past advertisers include:some of the advertising vehicles we offer include:

• Air France

• American University

• Amtrak

• BMW North America

• British Airways

• Budget Rent-A-Car

• Capital Hotels

• Chevron Texaco

• Citibank

• Cirque Du Soleil

• Conoco Phillips

• DC Lottery

• Doubletree Hotel

• Emirates Airlines

• Ethiopian Airlines

• Euro Motorcars

• ExxonMobil

• FedEx

• Gaylord National

• Georgetown University

• George Washington University

• George Washington University Hospital

• HSBC Premier

• Inter-American Development Bank (IDB)

• Jaguar Warehouse

• Johns Hopkins University

• Kennedy Center

• Lufthansa

• Lockheed Martin

• Long & Foster Real Estate

• Marathon Hess Corporation

• Marriott Wardham Park

• Martens Volvo

• Mayo Clinic

• MD Anderson Cancer Center

• Metropolitan Institute for Plastic Surgery

• Millers Furs

• Millennium UN Plaza Hotel

• Moore Cadillac

• Motorola

• New York Presbyterian

• Northrop Grumman

• Qatar Airways

• Reston Limousine

• Ritz Carlton

• Ronald Reagan Building and International Trade Center

• Smithsonian

• Sofitel Hotel

• State Department Federal Credit Union

• State of Virginia Office of International Trade

• Stohlman VW

• University of Maryland

• U.S. Holocaust Memorial Museum

• USPS

• Weichert Realtors

• Willard InterContinental

• Display Advertising

• Industry-Specific Special Sections

• Web Advertising

• Diplomatic Pouch

• Sponsorships

• E-mail Blasts

• Inserts & Outserts

• Supplements

• Classifieds

• Custom Ancillary Items

• Event Sponsorships

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Advertising With The Diplomat


submitting Ads:

There are several ways to submit ad files to us:

• Preferred format: PDF file sent as an e-mail attachment (10MB size limit)• We also accept CDs formatted for Mac as well as compressed files using compression software like Stuffit for Macintosh or Zip-it for PC.

note: As the newspaper is entirely digital, we can no longer accept printed “camera-ready” pages or ad “slicks.” There is an additional charge for film.

We accept the following Macintosh native software formats:

• InDesign, QuarkXPress, Illustrator, Adobe Acrobat, Photoshop. MS Word for supplied ad text only.

• You may save your files in the following formats: tiff, eps or pdf. If submitting a PC file to us, it must be in pdf format.

note: With either file format, we may not always be able to make changes to your document. If submit-ting a file in native format, all font and art files must be included. All fonts should be converted to a Macintosh font format and any linked artwork must also be included. (See below for details.) When submitting A pdf file:

When making a pdf file, please be certain to “embed all fonts” and set color to “leave color unchanged.” Please disable any password protection and allow editing and printing of the document in the event changes need to be made. When submitting A nAtive Ad file:

Please include:

• Written explanation of what your disk contains, size, date of publication and color of the ad, what platform (Mac or PC), software and formats are used

• Electronic ad file

• Linked artwork files

• Fonts files (both screen and printer font files in Macintosh format)

• Hard copy print-out of ad (Both separation and composite proofs are helpful.)

• An accurate color proof for spot or process color ads

• All “working files” in a folder named “working files” in case we need to make edits. “Working file” refers to any document that contains original artwork elements in a layered format like a Photoshop .psd or an Illustrator .ai or .eps file. Final linked artwork is usually derived from the “working file.”

Color: When specifying color, save in CMYK or spot color mode, whichever is appropriate. Please do NOT save in RGB format, even for photos within pdf files. Four-color spot color ads are encouraged as requests for specific PMS or other specialty inks will incur an additional charge. We do not offer bleeds. Select grayscale for all black and white ads.

photos: All photos, even those embedded in pdf files, should be a minimum 200 dpi for grayscale (black and white) and 300 dpi for process color rela-tive to the size they appear. Photos below these requirements may reproduce with lesser quality.

note: Acquiring photos directly from the Web is not recommended as they cannot be reproduced in the newspaper with any substantial size or quality.

text documents: All text, preferably submitted in Microsoft Word, should be formatted using tab stops and NOT traditional spaces using the space-bar. Macintosh or PC—please save as “Text Only.” If the text document is not saved in the proper for-mat, extensive clean-up will be required regardless of platform used. Files can be saved in ASCII format but only as a last resort if any of the above men-tioned formats cannot be used.

note: Please send any accompanying photos as separate attachments rather than placing them in the Word document itself.

sending files As e-mAil AttAChments

We request that your files be sent in one e-mail, if size permits, versus mutiple e-mails. If sending multiple files, consider compressing the folder using compression software like Stuffit for Macintosh or Zip-it for PC. (Please do not use a password.) When it is necessary to send multiple emails, please mark “1 of 2” (or the total number of emails sent) in the subject line along with the client name. Send the e-mail to: [email protected] and be sure to copy your account representative.

Large proofs can be sent to:

The Washington DiplomatAttn: Production Department 12125-A Veirs Mill Road Silver Spring, MD 20906

neWspAper speCifiCAtions

grayscale (black and white):

• CT (continuous tone/photo resolution): 200-300 dpi

• Line art: 600 dpi

• Highlight dot: 4%

• Midtone: 35%

• Shadow dot: 85%

• Dot gain: 30%

4-color process:

• CT: 200-300 dpi

• Line art: 600 dpi

• Maximum ink: 220%

• GCR: Light

• Maximum black ink: 85%

Questions? Please contact your sales representative at (301) 933-3552 with any questions or concerns you may have. We’re happy to help you.

AgenCy Commission

A standard agency commission of 15% on gross ad space only to recognized agencies. Agency must provide camera-ready ads. Published rates are gross rates. No agency commissions are paid for ads produced by The Washington Diplomat.

CAnCellAtion poliCy

Advertiser may terminate con-tract in writing by the 10th of the month preceding the month of publication. Adver tiser’s rate is based on certain advertising commitments and if those com-mitments have not been met, advertiser shall be liable for the increased rates indicated in the rate card for the advertising actually run. Cancellations for premium posi-tions are to be made in writing 8 weeks prior to stated dead-line. Full payment for the inser-tion plus the premium charge will be enforced. If advertising creative arrives after stated deadline, The Washington Diplomat will assume no responsibility or expressed reproduction, posi-tioning or other related items surrounding the booking. Full payment for the insertion will be enforced.

Color Ads

Color printing on newsprint is an imperfect process.

While every effort is made to have the best quality possible, color ads may have some imperfections.

Ad size

If your camera-ready ad comes to us in a size other than that specified in your contract or is a size different from the ad sizes defined above, we may need to re-set, float, reduce or enlarge your artwork, depend-ing on time constraints. Proofs are not sent.

liAbility

Advertiser shall assume full responsibility and liability for all content (including pictorial rep-resentations and graphic art-work) of advertisements placed by the advertiser in The Wash-ing ton Diplomat and shall assume full responsibility for any claims arising therefrom made against The Washington Diplomat, its officers, agents and employees. Advertiser hereby agrees to indemnify and hold The Wash-ing ton Diplomat harmless from any and all expenses or losses, including, but not limited to, attorneys fees and legal judg-ments, incurred or suffered by The Washington Diplomat by reason of any and all claims arising out of the publication of any advertisement placed by advertiser. The Publisher reserves the right to approve all copy.

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Advertising Guidelines Policies

p.o. Box 1345 silver spring, MD 20915

T: 301 933 3552F: 301 949 0065

www.washdiplomat.com • [email protected]

2012 Diplomat Media Kit

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Transcript of 2012 Diplomat Media Kit