2012 FEAST Media Kit
-
Upload
feast-magazine -
Category
Documents
-
view
217 -
download
0
description
Transcript of 2012 FEAST Media Kit
Life is a Food | Drink | People | Lifestyle
feastSTL.com
FEAST broadens the conversation about food in the St. Louis
region. You name it, if it has to do with food, FEAST has it covered.
The print magazine is the backbone of the FEAST brand
and its 70,000 copies enjoy a 99.5% pickup rate at over 550
strategically chosen distribution points. Online, feastSTL.com
offers users daily updates covering a wide range of delicious
content from food-and-wine pairings to can’t-miss local shops.
There’s also a rich video library full of cooking demos and
behind-the-scenes interviews as well as a recipe database
overflowing with creative ideas.
Savvy marketing is critical to success and an advertising partnership with
FEAST effectively delivers your message to a broad, interested audience.
You need to keep your business top of mind with your current client base and
you also need to reach out to new customers. We know that marketing
dollars must be spent wisely. By positioning your business with FEAST, you
ensure that your message will hit a consumer that is actively seeking what
FEAST offers: great content on anything and everything culinary in St. Louis.
Media’s strength is measured by its voice and FEAST is constantly expanding its own reach through cooking classes, wine tastings, cross promotions, appearances on radio and television and event sponsorships.
When you invest your marketing dollars with FEAST, you are aligning your business
with a brand that is an active part of the St. Louis community,
one that positively promotes the local food scene and
encourages the growth of the industry. You’re
also positioning your message where it will be seen
by the type of consumer you want and need to target: a St. Louisan hungry to learn
more about food culture in our region.
FEAST Magazine has a
99.5% pickup rate
ABOUT US
The FEAST brand reaches
consumers through print, web, radio and TV
Join us at the table each month!
reinventing a classic
Trufflesseafood evangelist
eaT aT bob’s
destination lunchbox kids’ cravings
Inspired Food Culture | Saint LouisfeastSTL.com | SEPTEMBER 2011 | FREE
G I M M E S’MoRE
Food | Drink | People | Lifestyle
PRINTFEAST Magazine is designed to do what print does best: offer flip-able, browse-able content that readers linger over
throughout the month. Its large-format, glossy cover ensures that FEAST catches the eye, but it’s the magazine’s
engaging, well-written and approachable content that our readers crave each month.
FEAST is a true niche publication in that it is entirely focused on the culinary world,
but our approach to content development and design makes the magazine appeal to a
wide range of consumers. Well-fed foodies as well as kitchen novices turn to our pages
for inspired ideas and insightful local coverage. Readers pick up FEAST for restaurant recommendations, libation suggestions, great recipes and in-depth profiles, as well as info on gadgets and appliances, kitchen design, dining furniture, specialty items and the shops that carry it all.
FEAST delivers national culinary-magazine style content on a local level. All aspects of the brand – print and digital – are developed
with the highest production standards. Using the best food writers
and photographers in the business, FEAST is focused on delivering
fresh content to a diverse demographic.
FEAST publishes four special issues per year:
January – TastemakersMay – Missouri Wine
August – FEAST 50November – Thanksgiving
FEAST received a
James Beard
nomination, Ranly
awards for Best Cover
and Best Design and
an EPPY award for
Best Food Website
Food | Drink | People | Lifestyle
DIGITALWEBSITE: FEAST’s website offers more than simply a
reproduction of what is published in the print magazine.
FeastSTL.com features continuously-updated
culinary reporting through a number of web-only columns that cover
restaurants, design trends and shops. We are constantly seeking stories,
places and people that will entertain our readers. The FEAST website
also offers expanded articles, including a rich video library and
interactive photo slideshows as well as a fully-searchable database
of recipes. A digital archive of every issue is available online, so users can
flip through each issue of FEAST
page by page and see it as it appeared
in print, including all of the ads.
eNEWSLETTER: Each week, over
17,000 subscribers receive updates
from FEAST. With original recipes
and direct links to new and exclusive content, the weekly email
keeps our readership engaged with the magazine. More than simply a
promotional tool, the FEAST enewsletter, along with strategic use of Facebook and Twitter, maintains the conversation that’s launched
when each new issue hits the streets. With a clean design and bright
photos, the enewsletter effectively and succinctly delivers relevant content to thousands of in-boxes.
VIDEO OPPORTUNITIES: FEAST produces videos in conjunction
with each monthly issue. QR codes are embedded into the print
magazine so readers can scan them with their smart phones and
instantly watch cooking demos, interviews and behind-the-scenes
tours. The videos are also available at feastSTL.com, where they are
viewed over and over by our hungry readers.
Advertising in FEAST
delivers your message to our targeted audience
Source: 2009 Claritas Consumer Expenditures - St.
Louis CBSA.
Over 1 million St. Louis adults dine at a sit-down
restaurant more than 4 times a month
Food | Drink | People | Lifestyle
Feast Edition Space Deadline 5pm Camera Ready Due 5pmJan 2012 Fri, Dec 9 Wed, Dec 14Feb 2012 Fri, Jan 13 Wed, Jan 18March 2012 Fri, Feb 10 Wed, Feb 15April 2012 Fri, March 9 Wed, March 14May 2012 Fri, April 13 Wed, April 18 June 2012 Fri, May 11 Wed, May 16
Feast Edition Space Deadline 5pm Camera Ready Due 5pmJuly 2012 Fri, June 15 Wed, June 20Aug 2012 Fri, July 13 Wed, July 18Sept 2012 Fri, Aug 10 Wed, Aug 15Oct 2012 Fri, Sept 14 Wed, Sept 19Nov 2012 Fri, Oct 12 Wed, Oct 17Dec 2012 Fri, Nov 9 Wed, Nov 14
RATES AD SIZES (Build To) 1 to 4 5 to 8 9 to 12
PREMIUM COVERS Live area = 9.475” x 12.6” Trim size = 10.875” x 14” w/ .25 “ bleed = 11.375” x14.5”Outside back $7,800 $6,900 $6,000Inside front/back $3,985 $3,493 $3,000
PREMIUM ADSPg 3 - Full page w/bleed same as cover sizes $3,985 $3,493 $3,000
2/5 v pg - TOC bookends 3.975” x 12.6” $3,786 $3,318 $2,850
3/5 v pg RHR next to 6.025” x 12.6” $2,590 $2,270 $1,950Tech School/On The Shelf
Mini Double 20.35” x 3.12” $2,125 $1,863 $1,600
STANDARD ADSFull page w/bleed same as cover sizes $3,250 $2,875 $2,5003/4 h pg 9.475” x 9.4188” $3,010 $2,662 $2,3151/2 v pg 4.675” x 12.6” $2,007 $1,776 $1,5441/2 h pg 9.475” x 6.2375” $2,007 $1,776 $1,5441/4 v pg 4.675” x 6.2375” $1,027 $909 $7901/4 h pg (banner) 9.475” x 3.0563” $1,027 $909 $7901/8 v pg 2.275” x 6.2375” $517 $458 $3981/8 h pg 4.675” x 3.0563” $517 $458 $3981/16 v pg 2.275” x 3.0563” $257 $228 $198
CLASSIFIEDS Contact Andrea Jones at 314.269.8810 or [email protected]
INSERTS $45 per thousand (CPM)
PRINT & DELIVER $54 per thousand (CPM) - 8.5 x 11 in - 70 lb. gloss - 4/4 - no bleed - full distribution only
WEBSITE
1/16 v
1/8 h
1/8 v
1/2 h
3/4 h
1/4 h Banner
FULL 1/2 v1/2 v
2 col. (4.675 in) x 12.6 in
1/4 v
1/4 v
PREMIUMTOC BOOKENDS
2/5 v 2/5 v
PREMIUMCENTER SPREAD
Center Spread Mini Double
3/5 vPREMIUM
RHR NEXT TO TECH SCHOOL/ON THE SHELF
2012
CIRCULATION
ENEWSAd Size Rates
160 x 90 px $375 / wkSkybox
728 x 90 px $100 / mo Top Leaderboard Rotated Advertisers
728 x 90 px $60 / moBottom Leaderboard Rotated Advertisers
300 x 250 px $100 / mo 1st Big Ad Rotated Advertisers
300 x 250 px $60 / mo 2nd Big Ad Rotated Advertisers
300 x 250 px $60 / mo 3rd Big Ad Rotated Advertisers
Ad Size Rates
120 x 600 px $220Tower
120 x 600 px $95Special PromotionAdvertorial
PRE-ROLL If interested in video pre-roll please contact your media specialist.
120 x 600
pixels
For more information please call your media specialist or Kelly Klein at 314.340.8562.
300 x 250pixels
728 x 90 pixels
728 x 90 pixels
300 x 250pixels
300 x 250pixels
SKYBOX 160 x 90 px
Special Promotion Advertorial
Special Promotion Advertorial