Media Information, Publishing Schedule, Rates, and …€¦ · Media Information, Publishing...

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Media Information, Publishing Schedule, Rates, and Advertising Specs 2017 Media Guide

Transcript of Media Information, Publishing Schedule, Rates, and …€¦ · Media Information, Publishing...

Page 1: Media Information, Publishing Schedule, Rates, and …€¦ · Media Information, Publishing Schedule, Rates, and Advertising Specs 2017 Media Guide. Why World Industrial Reporter?

Media Information, Publishing Schedule, Rates, and Advertising Specs

2017

Media Guide

Page 2: Media Information, Publishing Schedule, Rates, and …€¦ · Media Information, Publishing Schedule, Rates, and Advertising Specs 2017 Media Guide. Why World Industrial Reporter?

Why World Industrial Reporter?Innovation drives industrial sales and growth worldwide. World Industrial Reporter reaches engineers, managers, purchasers, and other decision-makers in over 200 countries who seek out innovative products and technologies.

These World Industrial Reporter readers visit the website and mobile app, subscribe to the newsletter, and follow social media posts to find those companies that deliver innovative solutions to help stay competitive in a global, 24/7 marketplace.

To be seen as an innovator and reach this unique and engaged international audience, World Industrial Reporter is a cost-effective channel for meeting today’s marketing challenges.

World Industrial Reporter is tuned in to innovation!

2017

Ad DescriptionsOpportunity Max

Ads Placement Rate(monthly) Specs

Banner Ad 1 Homepage, Innovation, Markets, Operations

$1,000 468 x 60px; 8 kb max; URL

Banner Ad 1 New Products $900 468 x 60px; 8 kb max; URL

Banner Ad 1 Global Supplier Directory $900 468 x 60px; 8 kb max; URL

Content-Based Ad 6 Homepage, Innovation, Markets, Operations $850 120 x 90px Static; 5 kb max; URL; email; 40 words max

Content-Based Ad 6 New Products $750 120 x 90px Static; 5 kb max; URL; email; 40 words max

Content-Based Ad 6 Global Supplier Directory $750 120 x 90px Static; 5 kb max; URL; email; 40 words max

Native Ad 1 Homepage $850 120 x 90px Static; 5 kb max; URL; email; 40 words max

Sponsored Ad 1 Homepage $850 120 x 90px Static; 5kb max; URL; email; 40 words max

Medium Rectangle 1 Homepage, Innovation $1,200 300 x 250px Static; 10kb max; URL

Half Rectangle 4 Homepage, Innovation, Markets,Operations $1,000 300 x 90px Static; 10kb max; URL

Banner Ad

Content-Based Ads

Navigation

Medium Rectangle

Half Rectangle

Native Ad

Page 3: Media Information, Publishing Schedule, Rates, and …€¦ · Media Information, Publishing Schedule, Rates, and Advertising Specs 2017 Media Guide. Why World Industrial Reporter?

World Industrial Reporter e-Newsletter

World Industrial Reporter is tuned in to innovation!

Advertising Rates (In U.S. Dollars, effective January 1, 2017)

1X 6X 12X 18X 24X

Top Banner $1,350 $1,215 $1,135 $1,095 $1,065

Banner Ad $1,200 $1,080 $1,000 $975 $935

Content-Based Ads $1,100 $990 $925 $890 $860

Ad DescriptionsAd Type Max Ads Image (JPEG or GIF) Text Link Email

Top Banner 1 468 x 60px; 8 kb max No Yes YesBanner 2 468 x 60px; 8 kb max No Yes YesContent-Based Ads 6 120 x 90px Static; 5 kb max 40 Words Yes Yes

Newsletter Publishing ScheduleMonth Ad Closing Delivery

January 2017 1/11/17 1/18/17

February 2017 2/8/17 2/15/17

March 2017 3/8/17 3/15/17

April 2017 4/5/17 4/12/17

May 2017 5/10/17 5/17/17

June 2017 6/14/17 6/21/17

July 2017 7/12/17 7/19/17

August 2017 8/16/17 8/23/17

September 2017 9/13/17 9/20/17

October 2017 10/11/17 10/18/17

November 2017 11/8/17 11/15/17

December 2017 12/6/17 12/13/17

2017

Banner

Top Banner

Content-Based Ads

WIR Newsletter is emailed monthly to over 200,000 opt-in subscribers, which means that your advertisement is seen by engineers, buyers and specifiers who have requested information from suppliers just like you.

*Equal monthly ad space will be given to all advertisers on the World Industrial Reporter website.

Page 4: Media Information, Publishing Schedule, Rates, and …€¦ · Media Information, Publishing Schedule, Rates, and Advertising Specs 2017 Media Guide. Why World Industrial Reporter?

2017

Foreign Language Microsites & E-mail List RentalForeign Language MicrositesA foreign language microsite hosted by World Industrial Reporter is an easy and inexpensive way of targeting specific countries and global regions with specific foreign languages.

Our Microsite offerings can energize your website giving your company a virtual presence internationally without ever considering a costly web reconfiguration.Your microsite receives local language SEO, plus the advantages of higher page rank as a result of WIR’s high traffic and favorable SEO ranking.

Our corresponding Google pay-per-click program can be established for each of your selected languages giving you additional exposure for each target market.

E-mail List RentalWith over 400,000 international e-mail addresses, deliver a customized message or custom newsletter to support your marketing efforts throughout regions and countries worldwide.

Selects can be made on Job Function, Primary Business Activity and Region/Country.

Rates: $0.25 per address ($500 minimum)

Circulation by RegionAsia / Pacific 20%Europe 31%Middle East / Africa 6%North America 39%South / Central America 4%

Circulation by Job FunctionCorporate / General Management 29%Engineering 28%Logistics / Technical Management 1%Plant Operations / Maintenance / Production 25%Purchasing / Buying 6%Research & Development 6%Sales / Marketing 4%Test & Quality Control 2%

Circulation by Primary ActivityAutomotive / Aircraft / Transportation 8%Chemical / Rubber / Plastics 12%Construction 2%Electrical Equipment / Electronics 15%Engineering/Consulting/Research 9%Food / Beverage / Tobacco Processing 5%Government / Defense 1%Importers/Dealers/Distributors 2%Library / Education 2%Machinery 6%Medical/Precision Equipment 4%Metal Industry 6%Mining / Gas / Petroleum 4%Miscellaneous Manufacturing 15%Paper / Printing / Publishing 2%Stone / Clay / Glass / Concrete Products 1%Textile / Apparel / Leather 1%Utilities / Water / Energy 2%Wood / Lumber / Furniture 1%

Newsletter Demographics

Version 1-17

Report of results is delivered two weeks after mailing, or upon advertiser request.

Copyright ©2017 Thomas Publishing Company. 5 Penn Plaza, New York, NY 10001. All Rights Reserved.

Phone: 1-212-629-1546 • Fax: 1-212-629-1542 • www.worldindustrialreporter.com • Email: [email protected]