MEDIA INFORMATION 2019 - sogecobm.com€¦ · MEDIA INFORMATION 2019 YOUR WAY TO GERMANY‘S...

MEDIA INFORMATION 2019

YOUR WAY TO GERMANY‘S DECISION-MAKERS OF RETAIL AND FMCGPrice list no. 65: valid as of 1 January 2019 www.lebensmittelzeitung.net/mediadaten

OURMEDIA PORTFOLIO

For all information on LZ Media go to: www.lebensmittelzeitung.net/english

PRINT

WEBSITE

NEWSLETTER

E-PAPER

DIGITAL CHANNELS

MOBILE

SUPERMARKT STARS 2018 Alle Preisträger imPorträt, die große Party mit mehr als 500 Gästenund die Höhepunkte der Jahrestagung Seite 10

07/2018

1|18SONDERVERÖFFENTLICHUNGwww.lebensmittelzeitung.net

Lego-Chef Frédéric Lehmannüber den Sinn von Bauklötzenim digitalen Zeitalter 28

Interview

Handzettel und Prospektebleiben der wichtigsteImpulsgeber im Handel 22

Absatzgarant

Nonfood-Filialisten wie Kik,TK Maxx oder Action wachsenmit hoher Geschwindigkeit 10

Tempomacher

INDEX

04 Schedule ofTopics andDeadlines

38 General Termsand Conditions

40 Contacts

10 LZ

11 LZ Edition and Circulation

12 Pricing and TechnicalInformation

14 Pricing and Formats

16 LZ direkt

17PricingCombinations


20 LZ Digital

22 Pricing Website

24 Native Advertising

26 Pricing Newsletters

27 Retail Update

28 New Products &Promotions

29 Crossmedia Combinations

30 LZ NONFOOD trends

31 LZ NONFOOD trendsEdition and Circulation


34 Jobmarket and Employer Branding

35 Pricing AppointmentsSection Print

36 Online EmploymentMarket

4–5 MEDIA INFORMATION 2019

TOPICSDEADLINES

02.01. 07.12. Frozen Food /Convenience / Vegan and Vegetarian Food / Confectionery

Special: Süßer Stern - The Winners

1 04.01. 21.12.

11.01. 28.12. Report Internationale Grüne Woche CD: 16.11.

3Copytest

18.01. 08.01. Cleaning Agentsand Detergents I

Marca / Bologna 16.01. - 17.01. Internationale Grüne Woche / Berlin 18.01. - 27.01.

18.01. 30.11.

4 25.01. 15.01. Confectionery I(pre-run to ISM)

Internationale Grüne Woche / Trade Show-News

LZ Open / Berlin 23.01. - 24.01. ISM / Prosweets /Cologne 27.01. - 30.01. Christmasworld + Floradecora / Frankfurt 25.01. - 29.01. Paperworld + Creativeworld / Frankfurt 26.01. - 29.01.

5 01.02. 22.01. Organic(pre-run to BioFach)

Feature Fresh ProduceLogistics incl. FruitLogistica Pre-Report CD: 15.01. ISM Trade Show-News Christmasworld / Paper-world / Creativeworld Trade Show-News

Spielwarenmesse / Nuremberg 30.01. - 03.02.

01.02. 11.01. Confectionery (incl. ISM) / Fruit and Vegetables / Organic / Tobacco Products

PROMOTIONS 2019 inkl. SalesCup

LZ PD CD* Assortments Regional ReportsFeatures and Trade Fair Themes

Trade Fair and Exhibition Dates

2

1

1

2

PD: Publication D

ate, CD

: Closing D

ate, RR

: Regional Report

6 08.02. 29.01. Breakfast Mecklenburg- Vorpommern CD: 21.12.2018

Spielwarenmesse Trade Show-News

Fruit Logistica / Berlin 06.02. - 08.02. Ambiente / Frankfurt 08.02. - 12.02.

7 15.02. 05.02. Frozen Food &Ice Cream I

Feature Retail Technolo-gy incl. EuroCIS preview CD: 25.01. Fruit Logistica Trade Show-News Ambiente Trade Show-News

Biofach / Nuremberg 13.02. -16.02. Vivaness / Nuremberg 13.02. - 16.02.

8 22.02. 12.02. BBQ Season Ireland CD: 11.01.

EuroCIS Trade Show News incl. Top Supplier Retail Award Biofach and Vivaness- Trade Show-News

EuroCIS / Düsseldorf 19.02. - 21.02. Logimat / Stuttgart 19.02. - 21.02.

9 01.03. 19.02. Logimat Trade Show-News

IAW Internationale Aktionswaren Messe / Cologne 26.02. - 28.02. Detrop / Thessaloniki 02.03. - 04.03.

01.03. 08.02. Bread and Baked Goods / Breakfast /Hot Beverages/ Superfoods / Cleaning Agents andDetergents

ProWein 2019

10 08.03. 26.02. Wine, Sparkling Wine andChampagne (pre-run to ProWein)

Berlin and Brandenburg CD: 25.01.

11Copytest

Packaging

15.03. 05.03. Dairy Products I USA CD: 01.02.

Feature Packaging I CD: 22.02.

Internorga / Hamburg 15.03. - 19.03. ProWein / Düsseldorf 17.03.- 19.03. Olio Capitale / Triest 15.03.- 19.03.

12 22.03. 12.03. Meat & Meat Products I Internorga Trade Show-News ProWein Trade Show-News

M.A.D.E. / Paris 19.03. - 20.03.

13 29.03. 19.03. Nonalcoholic Beverages and Water

Handelslogistik Kongress/Cologne 26.03. - 27.03.

TOPICSDEADLINES

3

* Reservations for placements are binding m

ax. six weeks.

01.04. 11.03. BBQ Season / Meat & Meat Products / Deli Products and Dips / Snacks / Nonalcoholic Beverages / Beer and Pre-mixed / Wine / Ice Cream

Special: BBQ Season 2018

14 05.04. 26.03. Cheese I Hannover Trade Show 01.04. - 05.04. Vinitaly / Verona 07.04. - 10.04.

15 12.04. 02.04. Beer Cibus Connect / Parma 10.04. -11.04.

16 18.04. 08.04. Vegan & Vegetarian I Nordic Countries CD: 08.03.

17 26.04. 12.04. The Netherlands CD: 15.03.

Annual Special Feature I CD: 05.04.

02.05. 11.04. Cleaning Agents and Detergents / Cosmetics and Body Care /Sanitary Products/Dental Care Products / Dairy / Pet Food / Payments

Special: Drugstore Products I

18 03.05. 23.04. Fish & Seafood Switzerland CD: 22.03.

Payments CD: 12.04.

19 10.05. 29.04. Superfoods / Free from Nordrhein-WestfalenCD: 29.03.

Feature Private Label / PLMA Preview CD: 23.04.Seafood Expo Global Trade Show-News

Photokina / Cologne 08.05. - 11.05. EHI Kartenkongress / Bonn 07.05. - 08.05.Seafood Expo Global / Brüssel07.05. - 09.05.

20 17.05. 07.05. Fresh Produce Convenience

21 24.05. 14.05. Cosmetics and BodyCare I (incl. oral hygiene)

PLMA Trade Show-News PLMA / Amsterdam 21.05. - 22.05.




TOPICSDEADLINES

4

5

PD: Publication D

ate, CD

: Closing D

ate, RR

: Regional Report

22 31.05. 20.05. Sanitary Products Feature Logistics I / Transport logistics Preview CD: 10.05.

Thaifex / Bangkok 28.05. - 01.06.

03.06. 13.05. Convenience / Vegetarian and Vegan Products / Meat and Meat Products / Frozen Food

Supermarkt Stars - The Finalists 2019

23 07.06. 27.05. transport logistic / Munich 04.06. - 07.06. Supermarkt Stars / Frankfurt 04.06. - 05.06.

24 14.06. 03.06. Baby Products I Schleswig-Holstein and Hamburg CD: 03.05.

Transport logistics Trade Show-News

25 21.06. 11.06. Pasta, Rice and Sauces Niedersachsen CD: 03.05.

26 28.06. 17.06. Feature Top-Marke 2019 CD: 27.05. CeBIT Trade Show News

CeBIT / Hannover 24.06. - 28.06. Tendence / Frankfurt 29.06. - 02.07.

01.07. 07.06. Sweet Spreads / Fish and Deli /Free from Lactose and Gluten

Supermarkt Stars - The Winners 2019 Special: Top-Marke 2019

27 05.07. 25.06. Deli products Tendence Trade Show News

28 12.07. 02.07. Bread and Baked Goods I Asia CD: 31.05.

29 19.07. 09.07. Pet Food

30 26.07. 16.07.

01.08. 11.07. Beer and Pre-Mixed / Bread and Baked Goods / Pet Food / Tobacco Products / Baby Products / Oktoberfest

Special: Independent Retailers

31 02.08. 23.07. Cleaning Agentsand Detergents II

TOPICSDEADLINES

8

7

6


ax. six weeks.

32 09.08. 30.07. Special Feature Sustainability CD: 19.07.

33 16.08. 06.08. OTC-Products

16.08. 12.07.

34 23.08. 13.08. Frozen Food II

35 30.08. 20.08. Cheese II Gamescom / Cologne 27.08. - 31.08.Spoga+Gafa / Cologne 01.09. - 03.09

02.09. 12.08. Confectionery/Cheese/Wine, Sparkling and Champagne/Spirits / Energy Drinks/ Sustainability/ Press Assortment

Special: Christmas 2019

36Copytest

06.09. 27.08. Meat and MeatProducts ll / Poultry

Bavaria CD: 19.07.

Spoga+Gafa Trade Show-News

IFA / Berlin 06.09. - 11.09.

37 13.09. 03.09. Confectionery II Italy CD: 02.08.

IFA Trade Show-News Dmexco / Cologne 11.09. - 12.09. IAA Pkw /Frankfurt 12.09. - 22.09.

38 20.09. 10.09. Fruit & Vegetables Baden-Württemberg CD: 09.08.

Feature Packaging II / FachPack pre-view CD: 30.08.

Inter-Tabac / Dortmund 20.09. - 22.09. ECR-Tag / Essen 18.09. - 19.09. IAW Internationale Aktionswaren Trade Show/Cologne 18.09. - 20.09.

39 Copytest RR

27.09. 17.09. Dairy Products II Central Germany Saxony, Sachsen-Anhalt and Thüringen CD: 16.08.

Anuga Preview / Innovations CD: 06.09.

Fachpack / Nuremberg 24.09. - 26.09.

01.10. 10.09. Meat and Meat Products / Poultry / Dairy / Frozen Food / Hot Beverages

Special: Anuga - Assortment trends 2019




TOPICSDEADLINES

9

2

10

PD: Publication D

ate, CD

: Closing D

ate, RR

: Regional Report

40 04.10. 23.09. Spirits Belgium CD: 23.08.

Feature commercial property / Expo Real pre-view CD: 13.09. Fachpack Trade Show News

Anuga / Cologne 05.10. - 09.10.

41 11.10. 01.10. Convenience Anuga Trade Show News Expo Real / Munich 07.10. - 09.10. Insights-X / Nuremberg 10.10. - 12.10.

42 Copytest RR

Copytest Logistics

18.10. 08.10. France CD: 06.09.

Feature Logistics II / Supply Chain Management CD: 27.09. Insights-X Trade Show News

Buchmesse / Frankfurt 16.10. - 20.10.

43 25.10. 15.10. Coffee and Tea Buchmesse Trade Show News

Cibus Tec / Parma 22.10. - 25.10. 36. Dt. Logistik Kongress / Berlin 23.10. - 25.10.

01.11. 11.10. Cosmetics and Body Care/Sanitary Products/Dental Care Products / Cheese (Counters) / Meat and Meat Products (Coun-ters)/Beer/Sparkling Wine and Champagne / Savoury Snacks

Special: Drugstore Products IISpecial: End of Year Rush

44 01.11. 22.10. Veganfach / Cologne

45 08.11. 29.10. AustriaCD: 27.09.

Goldener Zuckerhut Issue Goldener Zuckerhut / Berlin 07.11. - 08.11. EHI Technologie Tage / Düsseldorf 05.11. - 06.11.

46 15.11. 05.11. Vegan and Vegetarian Greece CD: 04.10.

BrauBevialeTrade Show News

BrauBeviale / Nuremberg12.11. - 14.11.

47 22.11. 12.11. Bread and Baked Goods II Spain CD: 11.10.

48 29.11. 19.11. Cosmetics and Body Care II

Feature Digital Business CD: 08.11.

02.12. 11.11. Check-out Zone/Impulse Purchase/Confectionery/ Pet Food/Bread and Baked Goods/Shopfitting/Breakfast/Digitalisation

49 06.12. 26.11. Baby Products II Feature Trade Shows 2020 CD: 15.11.

50 13.12. 03.12.

51 20.12. 10.12.

52 27.12. 10.12.

11

12

TOPICSDEADLINES


ax. six weeks.


TITLECONCEPT

LZ e-paper;The full LZ edition available already on Thursdays from 5 pm!

ADVERTISEMENTSPublication ManagerSven Lang + 49 69 7595 - [email protected]

Advertising Service Manager Rainer Tradt+ 49 69 7595 - [email protected]

EDITORIAL DEPARTMENT Editor-in-chiefAngela Wisken + 49 69 7595 - [email protected]

Deputy Editors-in-chiefBernd Biehl, Gerd Hanke, Christiane Preuschat

TITLE Lebensmittel Zeitung

BRIEF OUTLINE Lebensmittel Zeitung is the leading trade and business journal for the con-sumer goods industry in Germany. Anyone looking for current news, analyses and background reports for marketing strategies, assortment and distribution concepts of German and international trade and industry companies will fi nd them in the LZ, frequently the only place this information can be found. The range of reporting extends from food to nonfood through to IT and logistics. 51 percent of the edition’s subscription portion constitutes an impressive indication for the signifi cance of LZ within the target group.

TARGET GROUP Board members, managing directors, purchasing, distribution, CM and marketing managers. Others include those in charge of IT and logistics, managers in sales-related fi elds and independent retailers.

PUBLICATION FREQUENCY weekly

VOLUME 71. Volume 2019

SUBSCRIPTION PRICE Annual subscription domestic 360.00 € incl. distribution fees and statutory VAT Annual subcription Austria/Switzerland 385,- � incl. distribution feesMore subscription options on request, [email protected]

LEBENSMITTEL ZEITUNG100% INDUSTRY KNOWLEDGE

EDITIONCIRCULATION

LEBENSMITTEL ZEITUNG

Ø 6.9 readersper copy2

50min

2 x88%

50,813 Actually distributed weekly print run1

Reading time per issue2 in average

Readings per reader and issue2

in average

Page-contact chance2

1 IVW, 2nd quarter 20182 LZ reader survey 2017, target group retail, GfK Media & Communication Research, Raunheim near Frankfurt. Survey amongst main readers of LZ.3 Readers per copy estimated by main reader.

PRINT RUN ANALYSIS German Audit Bureau of Circulation (IVW), quarter 2/2018 (01.04. - 30.06.2018) Actual copiesdistributed (tvA) 50,813of those abroad 1,455 Sold copies 35,163of those abroad 1,086Subscription copies 22,189of those member copies –individual sales –other sales 12,974complimentary copies 15,650

PRINT RUN CONTROL

A must read

84% agree that LZ is a must read for food retail executives.2, 3

84%


PRICINGTECHNICAL INFORMATION

NEWSPAPER FORMAT 315 mm wide, 470 mm high

PRINT SPACE 280 mm wide, 440 mm high 5 columns à 53 mm width

PRINTING AND BINDING PROCESS Commercial web press with heat-set, newspaper foldPaper quality LWCDot gains Colours40 % area: 16 % (tolerance ± 4 %)80 % area: 11 % (tolerance ± 3 %)Black40 % area: 19 % (tolerance ± 4 %)80 % area: 13 % (tolerance ± 3 %)Minor tonal value deviations are the result of the web press printing process tolerance range.

DATA FORMATS Digital data are required in PDF/X-3 format, PSO LWC Standard. Open-for-mat data are to be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.

2/1 PAGE 46,500.001

4,400 mm W: 596 mm x H: 440 mm

1/1 PAGE 23,650.001/1 PAGE 26,700.00 incl. title spot2

2,200 mm W: 280 mm x H: 440 mm

4/5 PAGE 20,700.001,760 mm W: 224 mm x H: 440 mm

3/5 PAGE 16,300.001,320 mm W: 167 mm x H: 440 mm

9/16 PAGE 20,200.001,240 mm W: 224 mm x H: 310 mm

DISCOUNTS with purchase within one insertion year (starting with the first appear-ance of the advertisement)

Frequency Quantity discount discount

3 advertisements 700 mm 3 %

6 advertisements 2,200 mm 5 % 4,400 mm 7 %




1 incl. extra charges for print exceeding print area (2,280.00 margin allowance 34 mm)2 Title spot on title page, format w 49 mm x h 50 mm


All print adverts are published addi-tionally in e-paper version without extra costs.

1 ADVERT2 CHANNELS

DATA TRANSFER via FTP, e-mail or CD-ROM

COLOURS ACCORDING TO EUROSCALEColour sequence Black, Cyan, Magenta, Yellow

PROOF Colour-accurate digital/reference proof (paper simulation of Lebens-mittel Zeitung copy paper) with appropriate measuring elements.

DATA ARCHIVING Data are archived. For that reason, it is usually possible to run repeats without changes. However, we do not assume any guarantee for data.

WARRANTY In the event that incomplete or deviating data are delivered (texts, colours, images), we do not guaran-tee the print result. There is a charge for faulty exposures due to incom-plete or faulty fi les, incorrect settings or incomplete information. The same applies to additional setting and lithography work as well as creation of further proofs.

1/2 PAGE HORIZONTAL 13,820.001,100 mm W: 280 mm x H: 220 mm

1/3 PAGE HORIZONTAL 10,630.00750 mm W: 280 mm x H: 150 mm

1/4 PAGE HORIZONTAL 8,650.00550 mm W: 280 mm x H: 110 mm

1/4 PAGE CORNER 8,650.00550 mm W: 110 mm x H: 275 mm

SMALL FORMAT 5,950.00300 mm W: 110 mm x H: 150 mm

All prices in Euro, plus statutory value added tax.

TERMS OF PAYMENT 3 % with payment on advance invoice or order confi rmation or direct debit by the date of publication

2 % discount with payment within 14 days of invoice date

2 % discount with direct debits within 14 days of invoice date,

Net within 30 days of invoice date

BANKING INFORMATIONFrankfurter Sparkasse Account no. 34926 Routing no. 500 502 01BIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26

Reservations for placement are binding max. 3 weeks for a preferred placement, max. 6 weeks for a regular placement.

14-15 MEDIA INFORMATION 2019

PRICINGFORMATS

Overall Width x Height Prices 4c Millimetre in mm in €

5-COLUMN1/1 2,200 280 x 440 23,650.001/1 incl. title spot1 2,200 280 x 440 26,700.003/4 horizontal 1,650 280 x 330 19,590.00 1,500 280 x 300 18,000.00 1,250 280 x 250 15,450.001/2 horizontal 1,100 280 x 220 13,820.001/3 horizontal 750 280 x 150 10,630.001/4 horizontal 550 280 x 110 8,650.00 350 280 x 70 6,500.00 200 280 x 40 4,220.00

4-COLUMN 4/5 vertical 1,760 224 x 440 20,700.009/16 corner 1,240 224 x 310 20,200.001/2 corner 1,100 224 x 275 17,300.002/5 corner 880 224 x 220 11,450.00 600 224 x 150 8,850.00 400 224 x 100 6,850.00 200 224 x 50 4,220.00

3-COLUMN3/5 vertical 1,320 167 x 440 16,300.00 1,050 167 x 350 13,130.00 900 167 x 300 11,680.00 840 167 x 280 10,980.00

Overall Width x Height Prices 4c Millimetre in mm in €

3-COLUMN1/3 corner 750 167 x 250 10,630.00 660 167 x 220 9,630.00 540 167 x 180 8,550.00 450 167 x 150 7,400.00 300 167 x 100 5,950.00 150 167 x 50 3,200.00

2-COLUMN2/5 vertical 880 110 x 440 11,450.00 620 110 x 310 9,100.001/4 corner 550 110 x 275 8,650.001/5 corner 440 110 x 220 7,230.00 360 110 x 180 6,680.00 300 110 x 150 5,950.00 200 110 x 100 4,220.00 100 110 x 50 2,150.00

1-COLUMN1/5 vertical 440 53 x 440 7,230.00 300 53 x 300 5,950.00 250 53 x 250 5,050.00 200 53 x 200 4,220.00 150 53 x 150 3,200.00 100 53 x 100 2,150.00 50 53 x 50 1,080.00


SURCHARGESPREFERRED PLACEMENTS (WITHOUT RIGHT OF WITHDRAWAL)

Page Format Total Width x Height Prices 4c Millimeter in mm in €1 Title strip 200 280 x 40 10,290.00 Title spot 50 49 x 50 5,050.002 Text portion 100/ 1-column 100 53 x 100 4,200.003 1/3 horizontal 750 280 x 150 15,000.00 1/2 horizontal 1,100 280 x 220 16,800.004 1/4 horizontal 550 280 x 110 9,150.005, 7, 9,11,13,15 1/1 2,200 280 x 440 26,000.00Last page 1/1 2,200 280 x 440 26,000.005, 7, 9,11,13,15 1/1 incl. title spot1 2,200 280 x 440 29,000.00Last page 1/1 incl. title spot1 2,200 280 x 440 29,000.00

Reservations for placement are binding max. 3 weeks for a preferred place-ment, max. 6 weeks for a regular placement.�

ADS WITH TEXT PORTIONPage 6 and following price per mm 4c 40.60 €Column width 53 mm, min. height 40 mm, max. height 100 mm

ADS EXCEEDING PRINTING FORM Margin allowance 34 mm 2,280.00 €

CLASSIFIED ADSb/w, 4c price per mm / column 6.30 €

Business connections, real estate, offers/requests for commercial agency, sales, wanted ads, logistics and similar

BOX NUMBER FEEDomestic 40.00 €Abroad 60.00 €

LOOSE LEAF INSERT2

Format max. W: 210 mm x H: 297 mmFormat min. W: 105 mm x H: 148 mm Long edge foldedPrice up to 25 g total weight3 320.00 €/1,000

DELIVERY ADDRESS Societätsdruck, Westdeutsche Verlags- und Druckerei GmbH, Warenannahme Akzidenz, Kurhessenstr. 4 - 6, D-64546 Mörfelden-Walldorf, Germany

DELIVERY MEMO "For Lebensmittel Zeitung, edition .... / 2019“Delivery by advertisement deadline

1 Title spot on title page, format w 49 mm x h 50 mm2 Advance sample required3 Required quantity delivered: 36,000 copies, paper weight of insert: for individual sheet

min. 150 g/sqm, inserts with higher total weight than 25 g on request, partial editions on request, discounts see frequency discount on page 12.

ADVERTISEMENTSInternational Ad SalesTossja Isabel OsswaldPhone + 49 69 7595 - 2533Fax + 49 69 7595 - [email protected]

Alix HeilPhone + 49 69 7595 - 2536Fax + 49 69 7595 - [email protected]

EDITORIAL DEPARTMENT Editor-in-chiefSvenja Alberti+ 49 69 7595 [email protected]

PUBLISHER Deutscher Fachverlag GmbHMailing addressD-60264 Frankfurt am MainStreet addressMainzer Landstr. 251D-60326 Frankfurt am Main+ 49 69 7595 - 01Fax + 49 69 7595 - 2999

TITLE Lebensmittel Zeitung direkt

BRIEF OUTLINE LZ direkt is Lebensmittel Zeitung’s POS magazine. Target group consists of the professionals at the point of sale – owner, store manager, skilled spe-cialist staff. LZ direkt aims at supporting the POS professionals in their daily work routine and helping them improve. Competent, solid and clear. LZ direkt is published monthly in a print run of 69,529 copies (ivw/Q2 2018). It was published for the fi rst time in 1998.

TARGET GROUP Decision-makers at the point of sale

PUBLICATION FREQUENCY Monthly


SUBSCRIPTION PRICE Annual subscription domestic 22.00 € incl. distribution fees and statutory VAT Annual subscription abroad 28.00 € incl. distribution feesIndividual copies 2.00 € plus postage and statutory VAT


TITLECONCEPT


07/2018

PRINT RUN ANALYSIS German Audit Bureau of Circulation (IVW), quarter 2/2018 (01.04. - 30.06.2018) Actual copiesdistributed (tvA) 69.529of those abroad 305 Sold copies –of those abroad –Subscription copies –of those member copies –individual sales –other sales –complimentary copies 69.529

PRINT RUN CONTROL

PRICINGCOMBINATIONS

LEBENSMITTEL ZEITUNG DIREKT

COMBINATIONS of Lebensmittel Zeitung and Lebensmittel Zeitung direkt

ADVERTISEMENT COMBINATIONS Large Medium Small Small corner horizontalLebensmittel Zeitung 1/1 1/1 1/2 1/2Lebensmittel Zeitung direkt 1/1 1/2 1/2 1/2 Gross in € 39,750.00 33,100.00 27,600.00 24,190.00

Additional combinations upon request. Less discounts (joint discounting by LZ Media) acc. to price list plus statutory VAT

ADDITIONAL FORMATSFormat Width x Height in mm Prices 4c Print space Bleed** in €1/2 page corner 163 x 200 181 x 222 11,420.001/3 page corner 107 x 200 125 x 222 8,700.001/8 page vertical* 50 x 150 1,690.001/8 page horizontal* 220 x 37 1,690.001/8 page corner* 107 x 75 1,690.00

PREFERRED PLACEMENTS (WITHOUT RIGHT OF WITHDRAWAL)3rd page (1/1) 220 x 300 250 x 340 21,100.005th page (1/1) 220 x 300 250 x 340 21,100.00Outside back cover (1/1) 220 x 300 250 x 340 21,100.00

* Placement on left side in second half of magazine** Bleed: Additional 4 mm bleed per outer edge, font only in print space

INSERT1 LOOSE LEAFFormat max. W: 210 mm x H: 297 mmFormat min. W: 105 mm x H:148 mm Long edge foldedPrice in € up to 25 g total weight 320.00 per 1,000 including postage2

1 Advance sample required. Delivery address see page 152 Calculation basis: approx. 70,500 copies. Required quantity delivered: 71,200 copies Paper weight of insert: for individual sheet min. 150 g/sqm, inserts with higher total weight than 25 g on request, partial editions on request, discounts see frequency discount on page 18.


07/2018

&&&&&&

2/1 PAGE 38,400.00PRINT SPACE W: 464 mm x H: 300 mmBLEED* W: 500 mm x H: 340 mm

1/1 PAGE 19,750.00PRINT SPACE W: 220 mm x H: 300 mmBLEED* W: 250 mm x H: 340 mm

3/4 PAGE HORIZONTAL 16,290.00PRINT SPACE W: 220 mm x H: 225 mmBLEED* W: 250 mm x H: 247 mm


2/3 PAGE VERTICAL 14,990.00PRINT SPACE W: 147 mm x H: 300 mmBLEED* W: 165 mm x H: 340 mm




MAGAZINE FORMAT 250 mm wide, 340 mm high

PRINT SPACE 220 mm wide, 300 mm high 4 columns à 50 mm width

PRINTING AND BINDING PRO-CESS Commercial web press with heat-set, saddle stitchedPaper quality LWCDot gains Colour40 % area: 16 % (tolerance ± 4 %)80 % area: 11 % (tolerance ± 3 %)Black 40 % area: 19 % (tolerance ± 4 %)80 % area: 13 % (tolerance ± 3 %)Minor tonal value deviations are the result of the web press printing process tolerance range.


PROOF Colour-accurate digital/reference proof (paper simulation of LZ direkt copy paper) with appropriate mea-suring elements.


Frequency Quantity discount discount 3 advertisements 700 mm 3 % 6 advertisements 2,200 mm 5 % 4,400 mm 7 % 12 advertisements 6,600 mm 10 % 11,000 mm 12 % 24 advertisements 13,200 mm 15 % 15,400 mm 18 % 52 advertisements 17,600 mm 20 % 19,800 mm 21 %

Advertisements in LZ, Lebensmittel Zeitung direkt and Nonfood trends are discounted together. This discount may be applied to bookings on LZ Digital.

LEBENSMITTEL ZEITUNG DIREKT

DATA FORMATS Digital data are required in PDF/X-3 format, PSO LWC Standard. Open-for-mat data are to be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.



WARRANTY In the event that incomplete or deviating data are delivered (texts, colours, images), we do not guaran-tee the print result. There is a charge for faulty exposures due to incom-plete or faulty files, incorrect settings or incomplete information. The same applies to additional setting and lithography work as well as creation of further proofs.





1/4 PAGE CORNER 7,150.00PRINT SPACE W: 107 mm x H: 150 mmBLEED* W: 125 mm x H: 172 mm


TERMS OF PAYMENT 3 % with payment on advance invoice or order confirmation or direct debit by the date of publication

2 % discount with payment within 14 days of invoice date

2 % discount with direct debits within 14 days of invoice date


BANKING INFORMATIONFrankfurter SparkasseAccount no. 34926Routing no. 500 502 01BIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26

All prices in Euro, plus statutory value added tax.* additional 4 mm bleed per outer edge. Font in print space only.

Reservations for placement are binding max. 3 weeks for a preferred placement, max. 6 weeks for a regular placement.



EDITORIAL DEPARTMENT LZ Digital Department ManagementTanja Fries + 49 69 7595 [email protected]

TITEL Lebensmittel Zeitung Digital

WEB ADDRESS www.lebensmittelzeitung.net

BRIEF OUTLINE LZ Digital is Lebensmittel Zeitung’s paid content news channel. In the course of more than 20 years, LZ Digital established itself as an infl uential portal of Lebensmittel Zeitung and is a B2B platform with high frequency. Every day, a seperate online editorial department provides high-level current and often exclusive industry news. In addition, it supplies detailed information about all areas of trade and the consumer goods industry.

TARGET GROUP Decision-makers in trade and consumer goods industry as well as industry-related service providers. ■ 72 % work in mid-level, 17 % in top management1

■ 76 % of the LZ Digital users are involved in the decision-making process for acquisitions and the choice of suppliers1


TITLECONCEPT

ACCESS CONTROL

CROSSMEDIA-PACKAGE PAGE 29

Lebensmittel Zeitung Digital

WEB ADDRESS www.lebensmittelzeitung.net

BRIEF OUTLINELZ Digital is Lebensmittel Zeitung’s paid content news channel. In the course of more than 20 years, LZ Digital established itself as an infl uential portal of Lebensmittel Zeitung and is a B2B platform with high frequency. Every day, a seperate online editorial department provides high-level current and often exclusive industry news. In addition, it supplies detailed information about all areas of trade and the consumer goods industry.

1 LZ Digital users survey 2018, Karwath Market Research, Oldendorf

PUBLISHER Deutscher Fachverlag GmbHMailing addressD-60264 Frankfurt am MainStreet addressMainzer Landstr. 251D-60326 Frankfurt am Main+ 49 69 7595 - 01Fax + 49 69 7595 - 2999

LZ DIGITAL

100% NEWS CHANNELLEBENSMITTEL ZEITUNG DIGITAL

855.903

VISITSDigital portfolio per month1

=130,000Unique users per month3

2,272,038Page impressions digital portfolio per month1

73 %of users use LZ Digital several times per week4

36,500Newsletter recipients every workday2

Paid ContentMost contents available for subscribers only - very high target group relevance

! 1 German Audit Bureau of Circulation (IVW), 03/2018 2 German Association of online research (agof), 06/2018 3 Recipients fi le, 31.07.2018 4 LZ Digital users survey 2018, Karwath Market Research, Oldendorf


FORMS OF ADVERTISINGWEBSITE AND MOBILE

TOP-FORMATS:

BILLBOARD WEBSITE + MOBILEFormat: 940 × 250/300 x 80 PixelPrice per week/rotation: 6,350.– €

MEDIUM RECTANGLE WEBSITE + MOBILEFormat: 300 × 250 PixelPrice per week/rotation: 4,990.– €

STICKY SITEBARAd space permanently visible; ads displayed in rotationFormat: 160 × 600 Pixel or 300 × 600 PixelPrice per week/rotation: 4,990.– €

WEBSITE MOBILE

LZ DIGITAL

Placement reservations only valid for six weeks or until4 weeks prior to publication date.

All prices in euro plus VAT.Max. fi le size for banners 150 KB, for mobile banners 30 KB.Technical specifi cations to be found on:www.lebensmittelzeitung.net/datenlieferung> LZ Digital Technical Specifi cations EnglishExclusive service for crossmedia bookings: Evaluation of the advertising effectiveness of your print ad, banner and landing page. Do not hesitate to contact us for more information!

FOR EVEN MORE VISIBILITY:

■ Further formats e.g. Wallpaper and Fireplace ad available, price on request■ Exclusive placements (without rotation) possible, price on request

ADDITIONAL FORMATS:

SUPERBANNERFormat: 980 x 150 Pixel Price per week/rotation: 4,850.–

CONTENT BANNERFormat: max. 617 × 250 PixelPrice per week/rotation: 4,490.–

WEBSITE


FORMS OF ADVERTISINGNATIVE ADVERTISING

ADVERTORIAL

TEASER NEWSLETTER

++

+TEASER MOBILE

TEASER LZ DIGITAL HOMEPAGE

Use our Native Advertising formats to place your contents, topics and messages. Benefi t from the high-quality context and the look & feel of editorial articles for particularly high acceptance and maximum attention from your target group.

Price per week: 15,500 €

Full article in look & feel of LZ Digital editorial contents

Unlimited use of the advertorial link

LZ DIGITAL ADVERTORIAL

Possibility to integrate photos, picture galleries and videos

Teasers prominently displayed on LZ Digital homepage, in LZ daily newsletter and on mobiledevices

LZ DIGITAL

TEASER NEWSLETTER

TEASER MOBILE

TEASER LZ DIGITAL HOMEPAGE

LZ DIGITAL ADVERTORIAL / PRODUCT OF THE WEEKARTICLE PRODUCT OF THE WEEK

Teasers prominently displayed on LZ Digital homepage, in LZ daily newsletter and on mobiledevices

++

++Full article in look & feel of LZ Digital editorial contents

Unlimited use of the advertorial link

Possibility to integrate photos, picture galleries and videos


FORMS OF ADVERTISINGNEWSLETTER

1 Recipient database as of 31.07.2018: Decision-makers of retail, fmcg and industry-relevant service providers2 incl. spaces, ca. 90 of which for the headline

MAXI-BANNER TOPFormat: 520 x 200 PixelPrice per month: 5,290.00 €

MEDIUM RECTANGLEFormat: 300 x 250 PixelPrice per month: 4,290.00 €

MAXI-BANNER TOPFormat: 520 x 200 PixelPrice per week: 5,290.00 €including LZ Digital Newsfl ash according to news situation

MEDIUM RECTANGLEFormat: 300 x 250 PixelPrice per week: 4,290.00 €

TEXT ADSMax. textvolume: 430 characters2

Price per week: 2,700.00 €

DAILY NEWSLETTERDaily up-to-date news to more than 36,500 recipients1.

LZ ON FRIDAY / WEEKLY NEWSLETTERDaily up-to-date news from our editor-in-chief to more than36,500 recipients1.

More information and newsletter specs: www.lebensmittelzeitung.net/newsletter-werbung

LZ DIGITAL

FORMS OF ADVERTISINGRETAIL UPDATE

MAXI-BANNERFormat: 728 x 180 PixelPrice per week: 2,990.00 €

TEXT ADMax. textvolume: 430 characters2

Price per week: 2,100.00 €

MEDIUM RECTANGLEFormat: 300 x 250 PixelPrice per week: 2,990.00 € More information and newsletter specs:

www.lebensmittelzeitung.net/datenlieferung> LZ Digital Technical Specifi cations English

1 Recipient database, as of 31.07.20182 incl. spaces, headline max. 90 characters

INTERNATIONAL NEWSLETTER „RETAIL UPDATE“ Globally researched news to more than 30,000 recipients1

www.retailupdate.comRetailUpdate reaches the rapidly growing global readership from the retail and consumer goods industries. Edited in English, sent out on weekdays.

STANDALONE NEWSLETTER Price: 10,000.00 €


FORMS OF ADVERTISINGNEW PRODUCTS & PROMOTIONS

PREMIUM PRODUCT ENTRY For an eye-catching presentation for the trade decision-makers, your product/promotion can be fi rst viewed in rotation on the LZ website. The full entry will be available for 1 year in the LZ new product data-base. A highly useful tool for trade purchasing managers.Price: 1,290.00 €

More detailed information:www.lebensmittelzeitung.net/neueprodukte

CROSSMEDIACOMBINATIONS

LZ DIGITAL

&1/2 page or biggerprint advertisement

in LZ

Free linking ofadvertisement in

e-paper (Savings: 2,500.00 €)

COMBINATIONS of Lebensmittel Zeitung and LZ Digital

Crossmedia offers are only valid for combined bookings of print and digital advertisements.

banner on LZ digital/week(all banner formats on website

possible)

&&& LZ Digital discounts refer to online advertisementwithin one contract year.

In the event of simultaneous bookings of print and digital for one contract year, the print discount applies to both, if more favourable.

DISCOUNT SCALE

from 7,500.00 3 %from 15,000.00 5 %from 22,000.00 7 %from 30,000.00 10 %from 40,000.00 15 %from 50,000.00 20 %



EDITORIAL DEPARTMENT Department Management NonfoodTassilo Zimmermann + 49 69 7595 - [email protected]

1|18SONDERVERÖFFENTLICHUNGwww.lebensmittelzeitung.net

Lego-Chef Frédéric Lehmannüber den Sinn von Bauklötzenim digitalen Zeitalter 28

Interview

Handzettel und Prospektebleiben der wichtigsteImpulsgeber im Handel 22

Absatzgarant

Nonfood-Filialisten wie Kik,TK Maxx oder Action wachsenmit hoher Geschwindigkeit 10

Tempomacher

TITLE LZ NONFOOD TRENDS

BRIEF OUTLINE LZ NONFOOD trends is published twice annually in January and August as a supplement to Lebensmittel Zeitung, always in advance of major Nonfood consumer goods trade fairs. The supplement prints reports on all nonfood areas across all groups of goods. The magazine offers market analyses, current trends, economic data with a focus on strategies, consumer trends and concepts.

TARGET GROUP NONFOOD trends readers are decision-makers and those in charge of listings working in business management, purchasing, distribution and marketing in the area of commerce.

PUBLICATION FREQUENCY 2 x annually (January and August)


SUBSCRIPTION PRICE Individual copies 6.50 € plus postage and statutory VAT.

PUBLISHER Deutscher Fachverlag GmbHMailing address 60264 Frankfurt am MainStreet address Mainzer Landstraße 25160326 Frankfurt am Main+ 49 69 7595 - 01 Fax + 49 69 7595 - 2999


TITLECONCEPT

EDITIONCIRCULATION

LZ NONFOODTRENDS

PRINT RUN ANALYSIS German Audit Bureau of Circulation (IVW), quarter 2/2018 (01.04. - 30.06.2018) Actual copiesdistributed (tvA) 50,813of those abroad 1,455 Sold copies 35,163of those abroad 1,086Subscription copies 22,189of those member copies –individual sales –other sales 12,974complimentary copies 15,650

PRINT RUN CONTROL

50,813 Actually distributed print run1

1 IVW, 2nd quarter 20182 Recipient database, as of 31.07.2018

Special newsletter Nonfood trends 36,500 recipients2



MAGAZINE FORMAT 205 mm wide, 280 mm high

PRINT SPACE 175 mm wide, 250 mm high3 columns à 55 mm width

PRINTING AND BINDING PROCESS Cover: Sheet-fed offset printingContent: Commercial web press with heat-setSaddle stitchedPaper quality nearly wood-free, glossy illustration printingDot gainsColour40 % area: 16 % (tolerance ± 4 %)80 % area: 11 % (tolerance ± 3 %)Black40 % area: 19 % (tolerance ± 4 %)80 % area: 13 % (tolerance ± 3 %)Minor tonal value deviations are the result of the web press printing process tolerance range.

PROOF Colour-accurate digital/reference proof (paper simulation of LZ Nonfood Trends copy paper) with appropriate measuring elements.


Frequency Quantity discount discount 3 advertisements 1/3 page 3 % 6 advertisements 1 page 5 % 2 pages 7 % 12 advertisements 4 pages 10 %

TERMS OF PAYMENT3 % with payment on advance invoice or order confirmation or direct debit by the date of publication

2 % discount with payment within 14 days of invoice date.

2 % discount with direct debits within 14 days of invoice date.


2/1 PAGE PRINT EXCEEDING FORM 18,600.002

PRINT SPACE W: 374 mm x H: 250 mmBLEED1: W: 410 mm x H: 280 mm

1/1 PAGE 9,790.003

PRINT SPACE W: 175 mm x H: 250 mmBLEED1 W: 205 mm x H: 280 mm

TRADITIONAL COVER PAGES (U) U2, U3, U4 10,390.003

BLEED1 W: 205 mm x H: 280 mm

2/3 PAGE HORIZONTAL 7,200.004


2/3 PAGE VERTICAL 7,200.004




LZ NONFOODTRENDS

DATA FORMATS Digital data are required in PDF/X-3 format, PSO LWC Improved. Open-format data are to be avoided. All fonts used are to be embedded, half-tone images require 250 dpi resolution.




WARRANTY In the event that incomplete or deviating data are delivered (texts, colours, images), we do not guaran-tee the print result. There is a charge for faulty exposures due to incom-plete or faulty files, incorrect settings or incomplete information. The same applies to additional setting and lithography work as well as creation of further proofs.

BANKING INFORMATION Frankfurt am MainAccount no. 34926Routing no. 500 502 01BIC HELADEF1822IBAN DE56 5005 0201 0000 0349 26







1/4 PAGE HORIZONTAL 3,560.00PRINT SPACE W: 175 mm x H: 62 mmBLEED1 W: 205 mm x H: 82 mm

ADVERTORIAL 1,790.00MARKETPLACE5 W: 80 mm x H: 110 mm

All prices in Euro, plus statutory value added tax. For discounts see frequency and quantity scale. 1 additional 4 mm bleed per outer edge. Font in print space only.2 less 7 % discount 3 less 5 % discount4 less 3 % discount5 No discounts available on this format. It also does not count towards scale. Price applicable to one advertisement space. Additional information at: www.lebensmittelzeitung.net/nonfoodtrends


EMPLOYERSJOB MARKET & EMPLOYER BRANDING

■ leading B2B medium in fmcg■ established and specifi c appointments

section for positions in top and middle management

■ weekly print-run 40,596 copies■ strong employer branding aspect■ new offers for fi xed formats in print

PRINT EVENTS: LZ KARRIERETAGONLINE: LZJOBS.DE

■ each recruitment ad is online on LZjobs for four weeks■ emails sendings to all eligible candidates■ new online combinations■ new possibilities to combine with additional

B2B job portals

■ participants: graduates and young professionals

■ target group: business, economic, dietetic, engineering, social sciences, trade and e-commerce

■ employers: retail, fmcg, supplier and related services

■ offer for students/applicants: - exhibiting companies available for personal interviews - exhibitor sessions - expert talks - CV / portfolio reviews and application workshops

PRICINGAPPOINTMENTS SECTION PRINT

JOBS AND CARREER

Recruitment ads not subject to discount. In case of billing via an advertisement or recruit-ment agency ./. 15% broker commission (List price only). All prices plus VAT.

MM-PRICE/COLUMN RECRUITMENT AD colour / b/w 6.90 €

PRICE CALCULATION Number of columns x height of advertisement in mm x price per mm

COLUMN WIDTHS PRINT SPACE 1-column = 53 mm 280 mm wide, 410 mm high 2-column = 110 mm3-column = 167 mm Height of advertisement can be chosen 4-column = 224 mm freely. 5-column = 280 mm

MM-PRICE/COLUMN FOR APPLICATIONS 4.00 €

BOX NUMBER Domestic 40.00 €

Abroad 60.00 €

COMBINATION: PRINT PLUS ONLINEOnline visibilty for print recruitment ads for 4 weeks on LZjobs.de

1 position 285.00 €

from 2nd position 285.00 €for print ad of > 600 mm in total free

FIXED FORMATS

1. COMBINATION 5-columns x 200 mm h (1/2 page) + 4 weeks online visibility of your ad on LZjobs.de 6,145.00 €

Example for 5-columns advertisement.W: 280 mm x H: 200 mm

2. COMBINATION 3-columns x 180 mm h + 4 weeks visibility of your ad on LZjobs.de 3,320.00 €

Example for a 3-columns advertisementW:167 mm x H:180 mm

3. COMBINATION 2-columns x 150 mm h + 4 weeks online visibility of your ad on LZjobs.de 1,845.00 €

Example for a 2-columns advertisementW:110 mm x H:150 mm


PRICINGONLINE EMPLOYMENT MARKET

SINGLE RECRUITMENT AD/4 WEEKS

FULLSERVICE(professional field & 1 region) 680.00 €extension from 4 to 8 weeks 285.00 €

TRAINEE POSITION 350.00 €extension from 4 to 8 weeks 49.00 €

INTERNSHIP / TRAINEESHIP 49.00 €

OUR SPECIAL OFFER FOR YOUR POS POSITIONS:

STORE MANAGER 299.00 €extension from 4 to 8 weeks 99.00 €

SALESPERSON 99.00 €extension from 4 to 8 weeks 49.00 €

ADDITIONAL ATTENTION FOR YOUR RECRUITMENT AD

TOPJOB/WEEK 170.00 €Teaser of your recruitment ad incl. logo on website, in LZ Karriere newsletter and on additional subpages for one week.

REFRESH 49.00 €Your recruitment ad placed on top of search results and in Jobmail after two weeks run-time.

ADDITIONAL PROFESSIONAL FIELD 49.00 €Your recruitment ad published in an additional professional field

ADDITIONAL REGION 49.00 €Your recruitment ad published in an additional region

ADDITIONAL PUBLICATION 199.00 €Your recruitment ad published on another of our B2B job portals for 4 weeks

Recruitment ads not subject to discount. In case of billing via an advertisement or recruitment agency ./. 15% broker commission (List price only). All prices plus VAT.

JOBS AND CARREER

PRICINGONLINE EMPLOYMENT MARKET

CONTENT-BANNER

SKYSCRAPER

SUPERBANNER

CONTINGENTS corresponding Price in € single price

5 recruitment ads for 4 weeks 2,675.00 535.00 € 10 recruitment ads for 4 weeks 4,900.00 490.00 € 20 recruitment ads for 4 weeks 9,100.00 455.00 € 25 recruitment ads for 4 weeks 10,375.00 415.00 €

Each contingent is invoiced with the fi rst booking and runs for 12 months.

MORE ATTENTION FOR YOU AS AN EMPLOYER

Price/Week 4 Weeks

SUPERBANNER (728 x 90 px) 950.00 € 2,600.00 €

SKYSCRAPER (160 x 600 px) 850.00 € 2,400.00 €

CONTENT-BANNER (300 x 250 px)In Rotation 950.00 €

Recruitment ads not subject to discount. In case of billing via an advertisement or recruitment agency ./. 15% broker commission (List price only). All prices plus VAT.


GENERALTERMS AND CONDITIONS1. Insertion Order 1.1. „Insertion Order“ means the contract between the publisher (hereinafter the „Publisher“) and the customer for the publication of print or other advertisements of an advertiser as the customer (hereinafter the „Customer“) in magazines, ePapers or eMagazines for purposes of dissemination. 1.2. „ePaper“ is an edition of a newspaper or magazine published exclusively in electronic form, whose editorial and advertising content (irrespective of any additionalfunctions arising directly from functional technical options, such as links) is largely identical to that of the print edition of the same name and which, with respect to the advertisements contained therein, is marketed together with the print edition. 1.3. „eMagazine“ is an edition of a publication published exclusively in electronic form, whose editorial and advertising content is generally independent (even of the content of any print edition of a magazine of the same name) and which, with respect to the advertisements contained therein, is marketed independently (irrespective of any print edition of the same name). 2. Print and other advertisements 2.1. An advertisement may consist of one or more of the following elements: · an image or text; · sound sequences and moving images; · a sensitive area which, when clicked, links to other Customer or third-party infor-mation via an online and mobile address specifi ed by the Customer. 2.2. Advertisements which are not recognisable as such because of the layout shall be identifi ed by the Publisher as advertising. 2.3. As a rule, the formats listed on the applicable rate card may be used for publication of advertisements. Special ad formats may be permitted subject to consultation and review by the Publisher. 3. Order 3.1. „Order“ means a contract for the publication of multiple advertisements providing for a discount to be granted to the advertiser pursuant to the rate card; the respective advertisements are inserted upon request by the Customer (ad request). Discounts shall not be granted to companies whose corporate purpose includes placing insertion orders for multiple advertisers in order to claim a group discount. If a given Order permits individual ad requests, the Order must be settled within one year from the date of the fi rst advertisement‘s publication, provided the fi rst advertisement is requested and published within one year from the date on which the Order was placed. 3.2. If any ad requests under a given Order are not performed due to circumstances for which the Publisher is not at fault, the Customer shall, notwithstanding any other legal obligations, pay the difference between the discount granted and the discount corresponding to the number of advertisements actually placed. Unless agreed otherwise, the Customer shall have a retroactive claim to the discount corresponding to the actual number of advertisements it placed within a given year. 3.3. If a group discount is claimed for group affi liates, the advertiser shall submit written proof of its group affi liate status. Group affi liates within the meaning of this provision are entities in which another entity holds an interest of least 50%. In the case of corporations, group affi liate status shall be proven by confi rmation by an auditor or by submitting the most recent annual report and in the case of partner-ships, by submitting an extract of the commercial register. Proof must be submitted on or before the close of the insertion year. Proof submitted later may not be

recognised retroactively. Group discounts must in any case be expressly confi rmed in writing by the Publisher. Group discounts shall only be granted for as long as the group affi liate status is held. The expiry of group affi liate status must be reported promptly; the group discount will expire along with group affi liate status. 4. Millimetres of advertising space In calculating the volume of advertising space purchased, millimetres of advertising copy lines shall be converted into millimetres of advertising space at the appropriate rate. 5. Right of refusal 5.1. The Publisher reserves the right to reject advertisements as well as individual ad requests under a given Order, where: · the content thereof violates the law or other offi cial provisions; or · the content thereof was objected to by the German Advertising Standards Council (Deutscher Werberat) in a complaint proceeding; or · it would be unreasonable for the Publisher to publish it due to the content, design, source or technical form thereof; or · the advertisements contain advertisements of or for third parties. 5.2. Orders for advertisements in magazines shall be binding on the Publisher only after it has received and approved the proof. 5.3. Advertisements that contain advertising of or for third parties („Tie-in Advertising“) must in each case be accepted in advance by the Publisher in writing. The Publisher may charge a premium for Tie-in Advertising. The Customer shall be notifi ed promptly if any advertisement is rejected. 5.4. The Publisher may temporarily suspend the insertion of an advertisement in electronic editions if it has suffi cient reason to suspect that the website to which the hyperlink in the advertisement refers has unlawful content. The foregoing shall apply in particular in cases involving investigations by government agencies or a warning letter from an alleged injured party, unless this is clearly unfounded. The Customer shall be notifi ed of the suspension and shall promptly remove the allegedly unlawful content or shall demonstrate or, where applicable, prove the lawfulness thereof. The Publisher may offer the Customer to replace the advertisement with another advertisement and/or a hyperlink to another website. The Publisher may at its discretion charge the Customer for any additional proven costs incurred as a result. The suspension shall be lifted as soon as the suspicion has been allayed. 5.5. The Publisher may in particular retract an advertisement that has already been published from the electronic edition if the Customer subsequently changes the content thereof without discussing this with the Publisher fi rst or changes the link‘s URL or where the content of the linked website is materially changed. In such case, the Customer has no right to a replacement at no charge, although the Publisher will retain its agreed payment claim. 6. Ad materials for magazines 6.1. If a Customer has specifi c preferences as to the positioning of the advertise-ments, the Order must be received by the Publisher promptly enough to allow it to notify the Customer before the submission deadline if the Order cannot be processed as requested. Classifi ed ads shall be printed in the appropriate section without any express agreement between the parties being required. 6.2. The Customer shall bear sole responsibility for delivering suitable ad materials or other advertisements in magazines on time and in defect-free condition. For delivery of digital ad materials, the Customer shall deliver proper - i.e., correspon-ding in particular to the format and the technical requirements of the Publisher - ad

proofs in due time prior to the insertion start date. 6.3. The Customer shall bear the Publisher‘s costs for any changes to the ad materi-als requested by the Customer or for which it is responsible. The parties agree that to the extent the ad materials so allow, the print or other advertisements shall be of a quality customary for the particular magazine for which advertising space has been booked in accordance with the specifi cations in the rate card and the order confi rmation. The foregoing shall apply only if the Customer complies with the Publisher‘s requirements for preparing and transmitting the ad materials. 6.4. If the publication of the advertisement fails to refl ect the contractually owed quality or service, the Customer shall have a claim to reduction of the contract price or to a defect-free replacement advertisement, albeit it only to the extent that the purpose of the advertisement was compromised. 6.5. The Publisher may refuse to insert a replacement advertisement where: · under terms of contract and principles of good faith this would involve efforts on the Publisher‘s part that are grossly disproportionate to the Customer‘s interest in the performance of the contract; or · this could only be accomplished at unreasonable cost to the Publisher. If the Publisher fails to meet any reasonable grace period set by the Customer or if the replacement advertisement is again not defect-free, the Customer may claim a reduction in the contract price or rescind the contract. The right of rescission shall be excluded for minor defects in the advertisement. Warranty claims for latent defects must be asserted within one year from the date on which the statutory limitation period commences. 7. Providing advertisements for electronic editions 7.1. The Customer shall submit to the Publisher by e-mail complete defect-free and appropriate advertisements for electronic editions (banners, target URL, ALT text and any advertising schedules) in the fi nal digital form no later than 5 business days prior to the agreed fi rst publication date. For special forms of advertising, the applicable period shall be 10 business days. 7.2. If the data fi les are stored on the Customer‘s server or a third-party server, the Customer shall notify the Publisher, in compliance with the aforementioned conditions, of the URL of the advertisement to be inserted. 7.3. Any deviations herefrom shall be promptly co-ordinated with the Publisher in text form. The aforementioned shall also apply mutatis mutandis for the addresses specifi ed by the Customer, to which the advertisement is to refer. 7.4. The Publisher shall request replacements for any clearly inappropriate or defec-tive advertisements. If the advertisement is not provided in proper form, specifi cally if it is supplied late or subsequently changed, the Publisher shall not warrant for the agreed dissemination thereof. 7.5. If, after the aforementioned periods have expired, the Customer wishes to replace or change the advertisement or deviate from any existing advertising schedule, then the Publisher shall check whether such changes can still be made in view of the originally scheduled publication date. If this is not the case, the terms originally agreed shall apply. 8. Warranty and liability 8.1. Within the framework of foreseeable requirements, the Publisher warrants the best possible reproduction of the advertisement commensurate with customary technical standards in each case. The warranty shall not cover minor defects. How-ever, the Customer is aware that based on the current state of the art technology it is not always possible to reproduce an advertisement that is completely free

1. Insertion Order 1.1. „Insertion Order“ means the contract between the publisher (hereinafter the „Publisher“) and the customer for the publication of print or other advertisements of an advertiser as the customer (hereinafter the „Customer“) in magazines, ePapers or eMagazines for purposes of dissemination. 1.2. „ePaper“ is an edition of a newspaper or magazine published exclusively in electronic form, whose editorial and advertising content (irrespective of any additionalfunctions arising directly from functional technical options, such as links) is largely identical to that of the print edition of the same name and which, with respect to the advertisements contained therein, is marketed together with the print edition. 1.3. „eMagazine“ is an edition of a publication published exclusively in electronic form, whose editorial and advertising content is generally independent (even of the content of any print edition of a magazine of the same name) and which, with respect to the advertisements contained therein, is marketed independently (irrespective of any print edition of the same name). 2. Print and other advertisements 2.1. An advertisement may consist of one or more of the following elements: · an image or text; · sound sequences and moving images; · a sensitive area which, when clicked, links to other Customer or third-party infor-mation via an online and mobile address specifi ed by the Customer. 2.2. Advertisements which are not recognisable as such because of the layout shall be identifi ed by the Publisher as advertising. 2.3. As a rule, the formats listed on the applicable rate card may be used for publication of advertisements. Special ad formats may be permitted subject to consultation and review by the Publisher. 3. Order 3.1. „Order“ means a contract for the publication of multiple advertisements providing for a discount to be granted to the advertiser pursuant to the rate card; the respective advertisements are inserted upon request by the Customer (ad request). Discounts shall not be granted to companies whose corporate purpose includes placing insertion orders for multiple advertisers in order to claim a group discount. If a given Order permits individual ad requests, the Order must be settled within one year from the date of the fi rst advertisement‘s publication, provided the fi rst advertisement is requested and published within one year from the date on which the Order was placed. 3.2. If any ad requests under a given Order are not performed due to circumstances for which the Publisher is not at fault, the Customer shall, notwithstanding any other legal obligations, pay the difference between the discount granted and the discount corresponding to the number of advertisements actually placed. Unless agreed otherwise, the Customer shall have a retroactive claim to the discount corresponding to the actual number of advertisements it placed within a given year. 3.3. If a group discount is claimed for group affi liates, the advertiser shall submit written proof of its group affi liate status. Group affi liates within the meaning of this provision are entities in which another entity holds an interest of least 50%. In the case of corporations, group affi liate status shall be proven by confi rmation by an auditor or by submitting the most recent annual report and in the case of partner-ships, by submitting an extract of the commercial register. Proof must be submitted on or before the close of the insertion year. Proof submitted later may not be

recognised retroactively. Group discounts must in any case be expressly confi rmed in writing by the Publisher. Group discounts shall only be granted for as long as the group affi liate status is held. The expiry of group affi liate status must be reported promptly; the group discount will expire along with group affi liate status. 4. Millimetres of advertising space In calculating the volume of advertising space purchased, millimetres of advertising copy lines shall be converted into millimetres of advertising space at the appropriate rate. 5. Right of refusal 5.1. The Publisher reserves the right to reject advertisements as well as individual ad requests under a given Order, where: · the content thereof violates the law or other offi cial provisions; or · the content thereof was objected to by the German Advertising Standards Council (Deutscher Werberat) in a complaint proceeding; or · it would be unreasonable for the Publisher to publish it due to the content, design, source or technical form thereof; or · the advertisements contain advertisements of or for third parties. 5.2. Orders for advertisements in magazines shall be binding on the Publisher only after it has received and approved the proof. 5.3. Advertisements that contain advertising of or for third parties („Tie-in Advertising“) must in each case be accepted in advance by the Publisher in writing. The Publisher may charge a premium for Tie-in Advertising. The Customer shall be notifi ed promptly if any advertisement is rejected. 5.4. The Publisher may temporarily suspend the insertion of an advertisement in electronic editions if it has suffi cient reason to suspect that the website to which the hyperlink in the advertisement refers has unlawful content. The foregoing shall apply in particular in cases involving investigations by government agencies or a warning letter from an alleged injured party, unless this is clearly unfounded. The Customer shall be notifi ed of the suspension and shall promptly remove the allegedly unlawful content or shall demonstrate or, where applicable, prove the lawfulness thereof. The Publisher may offer the Customer to replace the advertisement with another advertisement and/or a hyperlink to another website. The Publisher may at its discretion charge the Customer for any additional proven costs incurred as a result. The suspension shall be lifted as soon as the suspicion has been allayed. 5.5. The Publisher may in particular retract an advertisement that has already been published from the electronic edition if the Customer subsequently changes the content thereof without discussing this with the Publisher fi rst or changes the link‘s URL or where the content of the linked website is materially changed. In such case, the Customer has no right to a replacement at no charge, although the Publisher will retain its agreed payment claim. 6. Ad materials for magazines 6.1. If a Customer has specifi c preferences as to the positioning of the advertise-ments, the Order must be received by the Publisher promptly enough to allow it to notify the Customer before the submission deadline if the Order cannot be processed as requested. Classifi ed ads shall be printed in the appropriate section without any express agreement between the parties being required. 6.2. The Customer shall bear sole responsibility for delivering suitable ad materials or other advertisements in magazines on time and in defect-free condition. For delivery of digital ad materials, the Customer shall deliver proper - i.e., correspon-ding in particular to the format and the technical requirements of the Publisher - ad

proofs in due time prior to the insertion start date. 6.3. The Customer shall bear the Publisher‘s costs for any changes to the ad materi-als requested by the Customer or for which it is responsible. The parties agree that to the extent the ad materials so allow, the print or other advertisements shall be of a quality customary for the particular magazine for which advertising space has been booked in accordance with the specifi cations in the rate card and the order confi rmation. The foregoing shall apply only if the Customer complies with the Publisher‘s requirements for preparing and transmitting the ad materials. 6.4. If the publication of the advertisement fails to refl ect the contractually owed quality or service, the Customer shall have a claim to reduction of the contract price or to a defect-free replacement advertisement, albeit it only to the extent that the purpose of the advertisement was compromised. 6.5. The Publisher may refuse to insert a replacement advertisement where: · under terms of contract and principles of good faith this would involve efforts on the Publisher‘s part that are grossly disproportionate to the Customer‘s interest in the performance of the contract; or · this could only be accomplished at unreasonable cost to the Publisher. If the Publisher fails to meet any reasonable grace period set by the Customer or if the replacement advertisement is again not defect-free, the Customer may claim a reduction in the contract price or rescind the contract. The right of rescission shall be excluded for minor defects in the advertisement. Warranty claims for latent defects must be asserted within one year from the date on which the statutory limitation period commences. 7. Providing advertisements for electronic editions 7.1. The Customer shall submit to the Publisher by e-mail complete defect-free and appropriate advertisements for electronic editions (banners, target URL, ALT text and any advertising schedules) in the fi nal digital form no later than 5 business days prior to the agreed fi rst publication date. For special forms of advertising, the applicable period shall be 10 business days. 7.2. If the data fi les are stored on the Customer‘s server or a third-party server, the Customer shall notify the Publisher, in compliance with the aforementioned conditions, of the URL of the advertisement to be inserted. 7.3. Any deviations herefrom shall be promptly co-ordinated with the Publisher in text form. The aforementioned shall also apply mutatis mutandis for the addresses specifi ed by the Customer, to which the advertisement is to refer. 7.4. The Publisher shall request replacements for any clearly inappropriate or defec-tive advertisements. If the advertisement is not provided in proper form, specifi cally if it is supplied late or subsequently changed, the Publisher shall not warrant for the agreed dissemination thereof. 7.5. If, after the aforementioned periods have expired, the Customer wishes to replace or change the advertisement or deviate from any existing advertising schedule, then the Publisher shall check whether such changes can still be made in view of the originally scheduled publication date. If this is not the case, the terms originally agreed shall apply. 8. Warranty and liability 8.1. Within the framework of foreseeable requirements, the Publisher warrants the best possible reproduction of the advertisement commensurate with customary technical standards in each case. The warranty shall not cover minor defects. How-ever, the Customer is aware that based on the current state of the art technology it is not always possible to reproduce an advertisement that is completely free

For our general terms and conditions go to: www.lebensmittelzeitung.net/info/agb

IN GERMANY

International Ad SalesTossja Isabel OsswaldPhone + 49 69 7595 - 2533Fax + 49 69 7595 - [email protected]


Lebensmittel ZeitungMainzer Landstraße 25160326 Frankfurt am MainMailadress:60264 Frankfurt am MainFax + 49 69 7595 -1760

Media information 2019 online:www.lebensmittelzeitung.net/english

CONTACTSINTERNATIONAL

OUTSIDE GERMANY

ItalyUpper & So.Ge.Co. SrlClaudio Bettinelli Via Leopardi 4 20026 Novate Milanese (Ml)ITALY Phone + 39 348 27227 19 [email protected]

GreeceStavros TsouroukidisBlast Export Marketing ConsultingPostbox 2052055104 Kalamaria / ThessalonikiGREECEPhone + 30 2310 450111Fax + 30 2310 [email protected]

SwitzerlandThomas RiedmannKünzlerBachmann Verlag AGZürcherstraße 6019015 St. GallenSwitzerlandPhone +41 71 314 04 28Fax +41 71 314 [email protected]

A publication of

MEDIA INFORMATION 2019 - sogecobm.com€¦ · MEDIA INFORMATION 2019 YOUR WAY TO GERMANY‘S...

Documents

Transcript of MEDIA INFORMATION 2019 - sogecobm.com€¦ · MEDIA INFORMATION 2019 YOUR WAY TO GERMANY‘S...