Crossmedia Challenges
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Convergence and crossmedia challenges in the audiovisual industry
Seminar SWIM in the Digital WorldZaragoza, 28th May 2010
María del Mar Grandí[email protected] http://spinoffonline.blogspot.com/
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More media
Fragmented audiences
New ways of storytelling
Digital environment
Connected platforms
Decalogue to understand this new scenario
Imagen general
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1) Transmedia narratives
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Storytelling devices
The official webCell PhonesWeb-episodesMobisodesMerchandising (toys, DVDs)Official Artwork (Comics, books)
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Work on your best, link to the rest
“In the ideal form of transmedia storytelling, each medium does what it does best... Each franchise entry needs to be self-contained enough to enable autonomous consumption”.
(Henry Jenkins, 2003)
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2) Contextual products
Mobisodes (24 conspiracy)
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3) Web-orientated narratives
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4) Transmedia promotion
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5) Multitask viewers
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6) Consuming in anyplace
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7) Geolocated audiences
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8) Shared experiences
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9) UGC, culture of remix, copyleft…
Be water, my friendhttp://www.youtube.com/watch?v=ZM85Ola_FCYhttp://www.youtube.com/watch?v=q623i0zcCCY
The Shininghttp://www.youtube.com/watch?v=eIHe7I3glK8 http://www.youtube.com/watch?v=2TVooUHN7j4
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10) Be creative, my friend
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1) Transmedia narratives2) Contextual products3) Web-orientated narratives4) Transmedia promotion5) Multitask viewers6) Consume in anyplace7) Geolocated audiences8) Share experiences9) UGT, culture of remix, copyleft10) Being creative
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Are you confused with so many signs?
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Here you have some tips:
1) Know all the screens2) Know your potencial audiences3) Create a fictional brand4) Select some media5) Choose one of them and…6) … extend this brand to the rest
with some guidelines (characters and plots)
7) Take your time
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Why not? Try your own crossmedia project!
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Thank you for your attention
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