MEDIA CONSUMPTION: WWE AVOD CONSUMPTION/media/Files/W/WWE/... · Facebook, are based on Google...
10
KEY PERFORMANCE INDICATORS – OCTOBER 31, 2019
Transcript of MEDIA CONSUMPTION: WWE AVOD CONSUMPTION/media/Files/W/WWE/... · Facebook, are based on Google...
KEY PERFORMANCE INDICATORS – OCTOBER 31, 2019
W W E A T A G L A N C E : Q 3 2 0 1 9 H I G H L I G H T S
AVERAGE US PRIMETIME CABLE TV RATINGS
− Television ratings are measured on a Live+SD basis for Q3 2018 and Q3 2019− Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q3 2018 (excludes Broadcast and Premium networks)− Definitions of Coverage Rating and National Rating above are provided on page 8
RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS
1.65 1.51 1.37 1.280.82 0.68 0.63 0.59
1.75
2018Q3
0.59
2018Q32018Q3 2019Q3
0.63
2.06
2018Q3
1.81
2019Q32019Q3 2019Q3
2.18
1.090.93
-6%
-4%
-15%
-7%
Raw USA NetworkSmackDown Top 25 Cable Networks National
Rating
Coverage
Rating
1
19
144 154167
211
243266
333351
300324 333
2010 Q1 Q1Q3Q2 Q4 Q3Q2 Q4 Q1 Q2 Q3
2
WWE Free Video on Demand1
(in billions)Social Media Followers2
(average, in millions)
0.5
4.34.8
5.15.8
6.7
7.7
8.4 8.5
7.7
9.0 9.0
2010 Q3Q1 Q4Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3
AVOD Global Hours Viewed (MM) AVOD Global Views (B)
W W E A T A G L A N C E : Q 3 2 0 1 9 H I G H L I G H T S
MEDIA CONSUMPTION: WWE AVOD CONSUMPTION
− AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube, Twitter, Instagram, Snapchat) and WWE platforms (WWE.com and WWE App). 2010 -2017 figures include only Facebook, YouTube, and WWE platforms. 2018-2019 figures include Facebook, YouTube, Twitter, Instagram, Snapchat, and WWE platforms
− Note: Due to potential data re-statements by YouTube, rounding differences may occur
2017 201920182017 20192018
469 475 479 480 491 492 493 495 501 502 502
164 171 180 191 201 206 209 215 222 222 224
141 154 166 179206 225 248 271 281 295 311
Q3Q3Q1 Q2 Q4 Q2Q1 Q4
950
Q1 Q2
774 800 825 850898 923
981 1,004 1,019 1,037
Q3
3
WWE Free Video on Demand1
(in billions)
Social Media Followers1 (MM)
Facebook Twitter Other Platforms
1 Social media followers represent the number of followers for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers
2017
W W E A T A G L A N C E : Q 3 2 0 1 9 H I G H L I G H T S
SOCIAL MEDIA: WWE REACH
2018 2019
3946
1,6621,633
12345
4764
1,54757 651,636
71 76 35
1,787
1,578 1,530 1,563
4
Social Media Followers2
(average, in millions)
Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s)
Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s)
1,661 1,808 1,767
288316
1,949
Apr. 3, 2017WrestleMania 33
233
Apr. 9, 2018WrestleMania 34
Apr. 8, 2019WrestleMania 35
2,124 2,000
+9% -6%
440 449 438 419 441420 429 421
1,6361,662
1,787
440
1,5301,633 1,563
4811,578
427
1,6971,547
1,643
2017 2018 2019 USInt’l
409 434 425 410470
430 401 429404 406 412
1,7421,574
1,6241,615
1,5281,597 1,568 1,597 1,507 1,466 1,471
20192017 2018 USInt’l PaidFree
Q1 Q2 Q3 Q1 Q2
Q1 Q2 Q3
1,257 1,159 1,118
Q4 Q3 Q4
Q4
20182017 2019
W W E A T A G L A N C E : Q 3 2 0 1 9 H I G H L I G H T S
WWE NETWORK ENDING SUBSCRIBERS
1,2061,574
1,624
1,568 1,507 1,471
1,205
1,172
1,165 1,158 1,106 1,065
1,742 1,615 1,528
2017 20192018
1,6811,697 1,643
1,597
1,681
1,232
− Definitions of subscriber metrics above are provided on page 9
1,597 1,196
1,306 1,221 1,142
1,190 1,272
1,167
1,186 1,116
1,466 1,110
1,062
1,4901,558 1,584
1,634
1,8001,688
1,522
1,664
1,511 1,4841,585
5
Social Media Followers2
(average, in millions)
2017 2018 2019
1,0981,136 1,157
1,212
1,3161,237
1,119
1,213
1,099 1,0821,156
2017 2018 2019
Average Paid Subscribers (000s)Average Paid Domestic
Subscribers (000s)
Q1 Q2 Q3 Q1 Q2 Q3Q4 Q4
W W E A T A G L A N C E : Q 3 2 0 1 9 H I G H L I G H T S
WWE NETWORK AVERAGE SUBSCRIBERS
− Definitions of subscriber metrics above are provided on page 9
6
North America (average in 000s) International (average in 000s)
6.05.4
4.85.5
5.0 4.7 4.9 4.5 4.45.4 5.0
0.9
1.1 4.90.94.8
6.05.4
5.0
6.45.9
5.45.8
4.5 4.4
2017 2018 2019
4.0
6.35.7
4.9
6.85.6
4.55.2
6.9
6.8
4.0
5.2
6.3
4.9
5.7 5.6
6.9
4.5
2017 2018 2019
− WrestleMania took place in the second quarter of 2017, 2018 and 2019
Number of Events
Q1 Q2 Q3 Q4
2017 91 66 89 68
2018 99 61 86 64
2019 90 53 67
Number of Events
Q1 Q2 Q3 Q4
2017 4 26 7 33
2018 - 29 4 23
2019 - 23 7
Q1 Q2 Q4Q3 Q1 Q2 Q4Q3
Excluding WM 33
W W E A T A G L A N C E : Q 3 2 0 1 9 H I G H L I G H T S
LIVE EVENT ATTENDANCE
No Int’l events in Q1 2018
Excluding WM 34
N/AN/A
No Int’l events in Q1 2019
Excluding WM 35
APPENDIX
FOOTNOTES – DEFINITION OF METRICS
8
1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selecteddaypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S.television households within that network’s coverage area. During Q3 2019 and Q3 2018, USANetwork’s coverage area included an average of approximately 88 million and 90 million U.S.households, respectively.
2. National Rating: An average of the U.S. viewing audience (households) for each minute of a programor daypart expressed as a percentage of total U.S. television households. During both Q3 2019 and Q32018, there were approximately 120 million U.S. television households.
3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S.national ratings in Q3 2018 (excludes broadcast and premium networks).
4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube andFacebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms arefrom internal data.
5. Social media followers represent the number of followers for each individual platform - Facebook,Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjustedfor duplication among or within platforms and do not represent the number of “unique” followers.
FOOTNOTES – DEFINITION OF METRICS
9
6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensedpartner agreements, which have different economic terms for the network.
7. Total subscribers reflect all active subscribers over the relevant time period. These include WWENetwork customers who have activated a free trial of the network and those who have madepayments.
8. Free trial subscribers refer to WWE Network customers who received a free trial upon activatingnetwork service, and were still within their promotion period as of the date reported. Subscribers areeligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following aperiod of discontinued service) if they did not previously receive a free trial.
9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for ourdirect-to-consumer subscribers, and the average of the monthly reported subscribers from our licensepartners (such reporting is received and recognized on an approximate 30 day lag). Average paidsubscribers may differ substantially from paid subscribers at the end of any period due to the timingof paid subscriber additions.
