MEDIA CONSUMPTION: WWE AVOD CONSUMPTION/media/Files/W/WWE/press...19 154 135 121 115 243 266 333 351...
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KEY PERFORMANCE INDICATORS – FEBRUARY 7, 2019
Transcript of MEDIA CONSUMPTION: WWE AVOD CONSUMPTION/media/Files/W/WWE/press...19 154 135 121 115 243 266 333 351...
KEY PERFORMANCE INDICATORS – FEBRUARY 7, 2019
W W E A T A G L A N C E : Q 4 2 0 1 8 H I G H L I G H T S
AVERAGE US PRIMETIME CABLE TV RATINGS
− Television ratings are measured on a Live+SD basis for Q4 2017 and Q4 2018− Top 25 Cable Networks reflect those 25 networks with the highest average total primetime US national ratings in Q4 2017 (excludes Broadcast and Premium networks)− Definitions of Coverage Rating and National Rating above are provided on page 8
RAW, SMACKDOWN AND PRIMETIME CABLE TV RATINGS
1.701.41 1.53
1.28
0.81 0.76 0.73 0.68
2018Q42018Q4 2017Q42017Q4
1.01
2017Q4
0.73
1.05
2017Q4
1.71
2018Q42018Q4
2.22
1.871.99
0.68
-15%-14%
-4%
-7%
Raw SmackDown USA Network Top 25 Cable Networks National
Rating
Coverage
Rating
1
19
154135
121 115
243266
333351
Q3
154
2010 Q1 Q2 Q3Q4 Q1 Q2 Q4 Q1 Q2 Q3 Q4
144167
211
2
WWE Free Video on Demand1
(in billions)Social Media Followers2
(average, in millions)
0.5
4.03.7 3.8 3.6
4.34.8
5.1
5.8
6.7
7.7
8.4 8.5
Q12010 Q1 Q2 Q3Q3 Q4 Q2 Q4 Q1 Q2 Q3 Q4
AVOD Global Hours Viewed (MM) AVOD Global Views (B)
2016
W W E A T A G L A N C E : Q 4 2 0 1 8 H I G H L I G H T S
MEDIA CONSUMPTION: WWE AVOD CONSUMPTION
− AVOD is ad-supported video on demand. Consumption includes videos viewed on third party (Facebook, YouTube,Twitter, Instagram, Snapchat) and WWE platforms (WWE.com and WWE App). 2010 -2017 figures include only Facebook, You Tube, and WWE platforms. 2018 includes Facebook, You Tube, Twitter, Instagram, Snapchat, and WWE platforms
− Note: Due to potential data re-statements by YouTube, rounding differences may occur
2017 2018 2016 2017 2018
415 434 447 460 469 475 479 491 493 495
128 140158 164 171 180 191 201 206 209 21586
98 109 121 141 154 166 179206 225 248 271
Q1 Q3Q4
150
Q2 Q3 Q2Q2Q1 Q4 Q4
672
Q1 Q3
629
706739
981
774 800 825
480
923850
898950
492
3
WWE Free Video on Demand1
(in billions)
Social Media Followers1 (MM)
Other Platforms Twitter Facebook
1 Social media followers represent the number of follows for each individual platform - Facebook, Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjusted for duplication among or within platforms and do not represent the number of “unique” followers
2016
W W E A T A G L A N C E : Q 4 2 0 1 8 H I G H L I G H T S
SOCIAL MEDIA: WWE REACH
2017 2018
− Definitions of subscriber metrics above are provided on page 9
1,4861,46942
65
1,547
49
1,624
4745
1,742
1,787
71 767035
1,697 1,681 1,6621,633 1,578
1,563123 57 1,473
112
1,560
4
Social Media Followers2
(average, in millions)
Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s)
Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s)
1,454 1,661 1,808
370288
316
Apr. 4, 2016WrestleMania 32
Apr. 9, 2018WrestleMania 34
Apr. 3, 2017WrestleMania 33
1,824 1,9492,124
+7%+9%
362440 449 394
481
384 419 441391 429 421
1,257 1,1181,159
1,6331,6971,469 1,560
1,206
1,473427
1,6811,787
1,4861,578 1,662 1,547
1,563
2016 20182017 USInt’l
330409 434 381 410
470
373 401429
370 406 412
1,165 1,1061,158 1,065
1,3571,5111,574 1,624
1,568 1,742
1,4441,507 1,615
1,4031,471
1,528
2016 2017 2018 USInt’l PaidFree2016 2017 2018
Q1 Q2 Q3 Q1 Q2
Q1 Q2 Q3
1,107 1,102 1,082
Q4 Q3 Q4
Q4
2016 2017 2018
W W E A T A G L A N C E : Q 4 2 0 1 8 H I G H L I G H T S
WWE NETWORK ENDING SUBSCRIBERS
1,1661,357
1,5741,511 1,444 1,403
1,232
1,190
1,027 1,130 1,071 1,033
1,568
1,306
1,272
1,2211,615
1,507 1,471
1,186
1,528 1,142
1,116
1,289
1,4901,558
1,517
1,634
1,800
1,458
1,664
1,4071,484
1,585
5
Social Media Followers2
(average, in millions)
2016 2017 2018
985
1,098
1,212
1,316
1,0831,119
1,213
1,0381,082
1,156
2016 20182017
Average Paid Subscribers (000s)Average Paid Domestic
Subscribers (000s)
Q1 Q2 Q3 Q1 Q2 Q3Q4 Q4
W W E A T A G L A N C E : Q 4 2 0 1 8 H I G H L I G H T S
WWE NETWORK AVERAGE SUBSCRIBERS
− Definitions of subscriber metrics above are provided on page 9
1,522 1,1361,143
6
North America (average in 000s) International (average in 000s)
6.1 6.0 5.4 5.4 5.55.0 5.3 4.9 4.5
5.3 5.4 5.0
1.2 0.95.45.0
6.0
0.9
6.16.6 6.4
5.95.3
4.94.5
5.3 5.4
2016 2017 2018
7.7
4.0
8.06.3 5.7
8.26.8
5.66.7
5.26.9
8.2
5.2
7.7
4.0
6.86.3
N/A
8.0
5.7 5.6
6.7 6.9
2016 2017 2018
− WrestleMania took place in the second quarter of 2016, 2017 and 2018
Number of Events
Q1 Q2 Q3 Q4
2016 72 62 71 75
2017 91 66 89 68
2018 99 61 86 64
Number of Events
Q1 Q2 Q3 Q4
2016 6 19 11 28
2017 4 26 7 33
2018 - 29 4 23
Excluding WM 32
Q1 Q2 Q4Q3 Q1 Q2 Q4Q3
Excluding WM 33
W W E A T A G L A N C E : Q 4 2 0 1 8 H I G H L I G H T S
LIVE EVENT ATTENDANCE
No Int’l events in Q1 2018
Excluding WM 34
APPENDIX
FOOTNOTES – DEFINITION OF METRICS
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1. Coverage Rating: An average of the U.S. viewing audience (households) for each minute of a selecteddaypart or program aired on a U.S. television network expressed as a percentage of the estimated U.S.television households within that network’s coverage area. During Q4 2018 and Q4 2017, USANetwork’s coverage area included an average of approximately 90 million and 92 million U.S.households, respectively.
2. National Rating: An average of the U.S. viewing audience (households) for each minute of a programor daypart expressed as a percentage of total U.S. television households. During both Q4 2018 and Q42017, there were approximately 120 million U.S. television households.
3. Top 25 Cable Networks reflect those 25 networks with the highest average total primetime U.S.national ratings in Q4 2017 (excludes broadcast and premium networks).
4. Media Consumption – AVOD: Hours of content viewed on 3rd party platforms, including YouTube andFacebook, are based on Google Analytics. Hours viewed on WWE owned and operated platforms arefrom internal data.
5. Social media followers represent the number of follows for each individual platform - Facebook,Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjustedfor duplication among or within platforms and do not represent the number of “unique” followers.
FOOTNOTES – DEFINITION OF METRICS
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6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensedpartner agreements, which have different economic terms for the network.
7. Total subscribers reflect all active subscribers over the relevant time period. These include WWENetwork customers who have activated a free trial of the network and those who have madepayments.
8. Free trial subscribers refer to WWE Network customers who received a free trial upon activatingnetwork service, and were still within their promotion period as of the date reported. Subscribers areeligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following aperiod of discontinued service) if they did not previously receive a free trial.
9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for ourdirect-to-consumer subscribers, and the average of the monthly reported subscribers from our licensepartners (such reporting is received and recognized on an approximate 30 day lag). Average paidsubscribers may differ substantially from paid subscribers at the end of any period due to the timingof paid subscriber additions.
