Turn worthy into newsworthy

Media relations summer camp2015

Seven pitches from last year’s media camp were published in The Hamilton Spectator.

Live Different (2014) and The Hamilton Youth Steel Orchestra

(2013) landed on the front page of

the GO section with online videos

posted at thespec.com.

Stand out with donors and funders.

Grow your trust andforgiveness account.

Good housekeeping seal of

approval.

Reach a larger audience online & off.

Pitch and miss. The stories we tell.

Ribbon cuttings with fake scissors

Grip and grins with fake cheques.

Groundbreakings with fake holes.

Fake indoor groundbreakings with fake holes.

Fundraisers with C-list celebrities and retired athletes.

Rubber chicken galas. With dancing & awards.

Anniversaries with slab cakes.

Worthy? Yes.Newsworthy? Not so much.

And does anyone else care?

Bad stories to pitch #1.Help! We’re broke.

Bad stories to pitch #2. Help! No one’s coming to our party.

News Worthy

#1 WSIC

#2 First, best or most.

#3 Add to the conversation

Localize the story. What does it mean for our community?

Offer informed opinion and analysis.

#4 Build your pitch around a person. Someone ordinary doing something extraordinary. Give us a hero.

Make a connection. Play matchmaker.

You have a great story you want told.

Reporters want to tell great stories.

News WorthyWhy should we care?

First, best or most

Add to the conversation

Poster child