Mise-En-Scene: the colour of the poster ( the mix of pinks and purples ) stereotypically appeal to young teenage girls who are often associated with these colours and therefore are a clear target audience.

Audience: The use of a well known actress automatic also makes the fans of the actress interested in the movie.

Institution: The films distribution/production/exhibition company is Paramount pictures, indicating that immediately, the film is of high budget from a Hollywood company.

Genre: The slogan ‘watch your back’ is not only ironic as Lindsay is facing directly away from the possy with her back facing them, but the term is also a colloquial term used by teenagers as a way of saying ‘watch out’ therefore appealing to the target audience and setting a clear indication of the genre.

Representation: The girls are positioned in a sexualized pose, also showing a lot of skin, indicating the stereotypical promiscuous representation of teenage girls.

Representation: Lindsay is seen wearing a dull outfit in comparison to the ‘clique’, this represents the average nature of this character and how she does not fit in with the rest of the group.

Representation: Lindsay is seen in the for front of the poster, denoting the fact that she is the main character. This is further enforced with the fact that she is separated from the rest of the girls showing the difference in characters.

Genre: The word ‘MEAN’ despite being in pink, is in bold which reflects the actual meaning of the word, bold, harsh, and ‘in your face’. This proves the fact that the ‘mean’ is going to play a huge part in the movie, linking in with the genre of the movie being a chick flick, and including a lot of ‘bitching’.

Production: actors names and other important people are written in white and can barely be seen which draws the eye more towards the more important parts of the poster.

Clearly shows when the film will be realisedwhich is an important convention of a poster.