Me booklet

AnotherTouch Point.

A start to yourBusiness Wellness Routine.

Index

Industry Trends

Microsite

Social

Digital Advertising

Online Reputation

Competitive Analysis

Conclusion

Industry Trends

Death and Spas - Tackling life's biggest transition.The Baby Boomer generation is the largest demographic in the U.S. population. By 2030, the Boomers will be approaching their mid-80s; and more than 20% of the world's population will be over the age of 65. There will come an inevitable increase in the number of elderly Americans in assisted living or being cared for by loved ones.

But the Boomers won’t be the only ones affected by an aging population. Caring for a family member in their twilight years takes a toll on the younger generation, as well. We see that disabilities and disease penetration is shifting, too; and the stress on an individual's life, who has taken on the role of caregiver, is one of the mitigating factors of this change. The World Health Organization (WHO) estimates that mental disease, including stress, will be the 2nd leading cause of disabilities by 2020, with preventable chronic disease accounting for 60% of diseases worldwide.

This generational shift is causing a change in the perception of death. Websites like "Lets Have Dinner and Talk About Death" (deathoverdinner.org) are transforming the often-taboo discussions about a family member’s end-of-life experience into more open and honest lines of communication. As the population reaches its Golden Age, the spa industry can seize upon a golden opportunity by positioning themselves as experts quality-of-life care with offers that customize the massage therapy experience for palliative patients; as well as the family members who carry the emotional burden of acting as caregiver.

Action:We recommend that you research "Spa 4 the Pink" (facebook.com/Spa4ThePink) and educate your employees on how to work with end-of-life clients and how to bring compassionate healing to cancer patients, stroke victims, and other debilitating diseases and medical conditions.

Then, create specific programs for palliative care individuals - perhaps a BOGO promotion for the accompanying family member to share in the therapeutic experience with their aging relatives.

Also, try to raise both awareness and money through viral campaigns, like doing the ALS Ice Bucket Challenge for all employees.

This is a wonderful opportunity to establish relationships with local doctors, clinics, support groups and hospitals; and tap into a market that is only going to grow larger with time.

Industry Trends

“We Feel Your Pain” ProgramAs our bodies age, pain becomes a daily reality for the elderly. And when we care for an aging loved one, that pain is shared by both the cared-for and the caregiver: one from physical discomfort, one from the mental anguish of stress. At Massage Envy, we feel your pain. Our clinicians’ heal with hands that are both compassionate and knowledgeable. We know where you hurt and we know how to help. So, we invite you to participate in our “We Feel Your Pain” Program, a promotion that allows an accompanying family member to share in the therapeutic experience with their aging relative with a dual massage for the price of one. We feel your pain. Let us take it away from you with the healing hands of massage therapy. Only at Massage Envy.

Campaign Idea

M A S S A G E E N V Y S P A P R E S E N T S

We Feel Your Pain

As our bodies age, pain becomes a daily reality for the elderly. And when we care for an aging loved one, that pain is shared by both the cared-for and the caregiver:

one from physical discomfort, one from the mental anguish of stress.

At Massage Envy, we feel your pain.

Our clinicians’ heal with hands that are both compassionate and knowledgeable. We know where you hurt and we know how to help. Schedule today.

$3999 Hypersensitive 1-hourCompanion Massage Session*Limited time: Buy One Get One

Massage Envy Spa, Pier Park15801 LC Hilton Jr. Drive Suite 120 MM# 21158

Panama City Beach, FL 32413(850) 563-0070

MassageEnvy.comConvenient Hours • Franchises AvailableOpen 7 days: M-F 8am-10pm,Sat 8am-6pm, Sun 10am-6pm

*One-hour session consists of 50-minute massage or facial and time for consultation and dressing. Prices subject to change rates and services may vary by location and session. Additional local taxes and fees may apply. Each location is Independently owned and operated. © 2014 Massage Envy Franchising, LLC

Microsite

Go to this reportME Pensacola - http://www.massagee…All Web Site Data

Aug 1, 2014 - Aug 31, 2014Audience Overview

Unique Visitors

1,242% of Total: 100.00% (1,242)

Visits

1,557% of Total: 100.00% (1,557)

Bounce Rate

68.66%Site Avg: 68.66% (0.00%)

Average Pages per Visit

1.41Site Avg: 1.41 (0.00%)

Average Visit Duration

00:01:24Site Avg: 00:01:24 (0.00%)

Visits by Device

DeviceCategory Sessions Bounce

Rate

mobile 702 64.10%

desktop 514 75.68%

tablet 145 68.28%

Sessions by Mobile Device Model

Mobile Device Model Sessions

iPhone 432

iPad 138

(not set) 35

SM-G900V 27

SCH-I545 23

Visits

Type of Visitors

Sessions by Source

Source Sessions

google 1,060

(direct) 320

bing 90

yahoo 25

catcountry987.com 11

m.facebook.com 9

yelp.com 7

l.facebook.com 5

ask 3

facebook.com 3

Entrances by City

City Entrances

Pensacola 224

Ferry Pass 142

Houston 99

Birmingham 92

New Orleans 87

Warrington 72

Crestview 69

Bellview 59

Perdido Key 39

Gonzalez 34

Entrances by Keyword

Keyword Entrances

(not provided) 976

(not set) 387

massage envy. 60

massage envy 41

massage envy pensacola 20

pensacola massage 12

massage pensacola 5

massage 4

massage envy locations 3

massage envy penscola ms 3

+ Add Segment

Sessions

... Aug 8 Aug 15 Aug 22 Aug 29

4040

8080

New Visitor Returning Visitor

1,401

Users

15.6%

84.4%

All Sessions100.00%

Social

Jun 9 Jun 23 Jul 7 Jul 21 Aug 4 Aug 18

10

20

30

40


0

1

2

from June 1, 2014 - August 24, 2014

@mepensacolaMESpa Pensacola

93total followers

54 connectionsmade in this time period

New Followers 44

You Followed 25

@ Mentions 3

Messages Sent 117

Messages Received 3

Clicks 134

Retweets 2

Measure how you're conversing with your audience

MY SOCIAL SCORES INFLUENCE 40 ENGAGEMENT 21 TWEETING BEHAVIOR

Conversation Updates21% 79%

New Contacts Existing71% 29%

Learn more about your audience to shape your messaging & campaigns

BY AGE RANGE

18-20

21-24

25-34

35-44

45-54

55-64

65+

BY GENDER

47%MALE FOLLOWERS

53%FEMALE FOLLOWERS

Measure performance on your outbound tweets

DAILY INTERACTIONS @MENTIONS 3 RETWEETS 2 OUTBOUND TWEET CONTENT

68 Plain Text

39 Links to Pages

10 Photo Links

0

5

10

15


0

2.5

5


0

5k

10k


Massage Envy Spa - Pensacola

FAN GROWTH 2.92k Total Likes, and 24 people talking about this New Fans 181 Unliked your Page 27

PAGE IMPRESSIONS Impressions 220,530 by 156,734 users

IMPRESSIONS

Checkin 101.5kPage Post 1.9kFan 1.0kMention 1Question 0User Post 0Coupon 0Other 0

Paid 107.6kOrganic 8.0kViral 104.5k

BY DAY OF WEEK AVG TOTAL

SunMonTueWedThuFriSat

2.5k2.6k2.6k2.9k2.5k2.4k2.7k

32.6k31.3k30.8k34.4k30.6k28.8k32.0k

IMPRESSION DEMOGRAPHICS Here's a quick breakdown of people engaging with your Facebook Page

AGE & GENDER

13-1718-2425-3435-4445-5455+

30 / 56

6.4k / 17.6k

17.1k / 37.7k

13.3k / 26.6k

6.9k / 16.2k

3.7k / 10.1k

31% Male

69% Female

TOP COUNTRIES

United StatesPhilippinesUnited KingdomJapanCanada

155.7k197

867862

TOP CITIES

Pensacola, FLMilton, FLPace, FLGulf Breeze, FLCantonment, FL

89.5k8.3k6.4k4.0k3.4k

Digital Advertising

Campaign Placement Reach Frequency Impressions Clicks Unique Click-Through Rate Page Likes Post Likes Post Comments Post Shares Page Photo Views Website Clicks

Total 225906 2.12 479203 7337 2.23 435 1696 54 74 8 2245

Massage Envy News Feed on Desktop Computers 15088 1.57 23732 191 0.98 26 38 0 9 0 79Massage Envy News Feed on Mobile Devices 215696 2.11 455471 7146 2.28 409 1658 54 65 8 2166

Ad Set Ad Reach Frequency Impressions Clicks Unique Click-Through Rate Page Likes Post Likes Post Comments Post Shares Page Photo Views Website Clicks

Total 20601 1.75 36029 624 2.08 34 171 7 9 0 193

ME Pensacola Gift Card/ Member Plan 14529 1.44 20853 352 1.93 18 85 2 4 0 121ME Pensacola Recruiting 3 1569 1.12 1753 44 1.98 4 16 3 1 0 8ME Pensacola Recruiting 2 3683 1.37 5036 89 1.71 1 26 2 2 0 27ME Pensacola Top 10 Sun Care Tips 5326 1.24 6598 112 1.61 10 37 0 2 0 33ME Pensacola First Massage 1689 1.06 1789 27 1.60 1 7 0 0 0 4

Online Reputation

Online Reputation

Youropinionmatters

to us and toother customers

We’d really appreciate it if you’d take a few moments to review your experience.

facebook.com/MEspa

twitter.com/MEspa

googleplus.com/MEspa

foursquare.com/MEspa

yelp.com/MEspa

yahoo.com/MEspa

Download ournew mobile appAccess your online member account, customize your massage and schedule your next appointment.

Competitive Analysis


0

50

100


0

0.1

0.2

0.3


MESpa Pensacola@mepensacola

Escape Wellness Spa@EscapeWellness

ENGAGEMENT26%

ENGAGEMENT0%

INFLUENCE36%

INFLUENCE35%

Followers Gained 30 Followers Gained 2

MESpa Pensacola 94 TWITTER FOLLOWERS Escape Wellness Spa 49

MESpa Pensacola 3 TWITTER MENTIONS Escape Wellness Spa 1

Conclusion

Understand Your Target AudienceUse your analytics to gain market share by being smarter than your competitors. • Microsite - what are they searching for? • Social - who's searching? • Digital Advertising - what's working?

Digital Advertising is performing well and overcoming the new algorithm challenges. • Increases reach and frequency • Increases engagement and sentiment • Builds audience

Online Reputation is stabilizing through optimization and attention. • Consider proactive approaches to solicit positive reviews.

Finally, think about how to: • get more involved and visible in community. • become experts in underserved niche markets. • create unique ways to engage your target audience.

Conclusion

Me booklet

Documents

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