McCARRAN INTERNATIONAL AIRPORT ADVERTISING MEDIA KIT … › mediakits › LAS_MEDIA_KIT.pdf ·...

McCARRAN INTERNATIONAL A I R P O R T A D V E R T I S I N G

MEDIA KIT 2015

FAQ’s

HHI $100,000+Frequent Flyers: 122% more likely Air Travelers: 66% more likely, overall

College DegreeFrequent Flyers: 67% more likelyAir Travelers: 44% more likely, overall

Post Graduate DegreeFrequent Flyers: 135% more likelyAir Travelers: 70% more likely, overall

Spend Less Time Watching TVFrequent Flyers: 30% less likely to be a heavy TV viewerAir Travelers: 20% less likely, overall

AIR TRAVELER PROFILES & DEMOGRAPHICS

Who is Flying? 87 million Adults 18+ have taken at least 1 domestic fl ight in the past year!Frequent Flyers: 3+ trips per year, average 6 trips per yearAir Travelers: Average 3 trips per year

Source: Scarborough/Arbitron Out-of-Home

Spend More Time on the InternetFrequent Flyers: 56% more likely to be a heavy internet userAir Travelers: 26% more likely, overall

Frequent Flyers & Air Travlers vs Non-Flyers – Absolutely a Preferred Target Audience!

Alliance Airport Advertising • Las Vegas • Phoenix • Los Angeles/Burbank • Portland • Salt Lake City • 877.809.9029

These beautiful 6’ x 6’ backlit signs are located in gates, walkways, tram holding areas, near restrooms and food courts. Reach both inbound and outbound passengers. Multiple locations increase presence/frequency.

Reach your customer First & Last with Extra Large Backlit Dioramas

Alliance Airport Advertising ● 8945 West Russell Road, Suite 150, Las Vegas, NV 89148 ● 1-855-410-0020 or 1-702-362-4777 www.allianceairportadvertising.com

Thirty-three locations throughout the airport - full concourse coverage reaching all domestic inbound passengers.

Concourse Digital Network

Every spot will play a minimum of 19,800 times per day, across the 33 digital locations airport-wide!


Approximately 27% of McCarran passengers take a taxi – over 15,000 passengers a day. Your message will be the focus as they wait in line. The 12’w x 4’h 2-sided sign hangs directly above the taxi line in Terminal 1. Includes audio!

Taxi Line Digital

Your spot will play on the Taxi Digital Network a minimum of 684 times per day!


Reach your target audience in a big way with Spectaculars throughout McCarran! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great niche locations like the Rental Car Facility and the Taxi line.

Airline visitors see more shows, visit more clubs, stay longer and spend more money than visitors that arrive using other transportation. Reach them fi rst at McCarran!

Spectaculars throughout McCarran

D Escalator D Mezzanine

Rental Car Facility

C/D Escalator

A/B Rotunda

D Concourse Wing International Arrivals Hallway

Here’s a Sampling of our Spectaculars. Call us for pricing and complete location information.


Great Wallwrap opportunities – Supersized to small, and can’t be missed! Add impact behind your backlit sign. Make a construction wall a magnifi cent location. Stand out in Baggage Claim. Use your imagination and we’ll do the rest!

Wallwraps at McCarran


Showcase your product or brand with a display in key foot traffi c locations at McCarran International. Reach convention, tradeshow or special event travelers with a short-term display or Welcome Booth. Displays command attention and won’t be missed!

Displays


D Rotunda Spectaculars and Tram LobbiesConcourse D handled 34% of the airport’s total passengers in 2013. All these passengers—approximately 14 million – walk through the Rotunda on their way to and from Baggage Claim. Served by United, American, Delta, US Air and Hawaiian Airlines with both domestic and international travelers.* This is the highest percentage of fi rst-class travelers at McCarran. Every one of these travelers slowly descend into this incredible area via a three story escalator with ample time to absorb the 11’w x 8’h backlit spectaculars that surround the entire rotunda.

International visitors in Las Vegas spend 94% more overall vs domestic travelers, and 194% more on shopping with an emphasis on high-end retail.

*Arriving from other US cities.


Bag Claim Opportunities

An average of 1.7 million passengers arrived at McCarran and went through Baggage Claim every month last year. We have some great ways to reach this valuable audience. You benefi t when your message is in front of travelers during an average wait time of 30-35 minutes, and that audience is looking for all the excitement of Las Vegas.

Visitors that arrive by air spend 30% more on food and drink than travelers by auto; and over twice as much on shopping, shows and sightseeing!


There is nothing like the excitement passengers fi nd when they reach Baggage Claim! All incoming passengers pass through here to claim luggage, meet their parties or access transportation. It’s an average of 30-35 minutes to get luggage, and that’s the value of placing your message in McCarran’s Baggage Claim. What to do? Where to go? What to see? Over 60% of our visitors decide where to gamble and which show to see after they arrive.

Airline passengers visit more casinos, spend twice as much on shopping, shows, sightseeing and 30% more on food and beverage. It’s a great place to be seen by a tremendous audience!

Baggage Claim in “The Entertainment Capital of the World”


Decision makers from International ports will fl y direct whenever they can and this network will reach them fi rst. Your message will reach them on fi ve 6’w x 4’h digital walls - three on the escalators into Customs and Immigration and then again in the lobby when they exit. The short :20 loop ensures your message will be seen multiple times.

Terminal 3 International Digital

187 weekly fl ights. Airlines include: Virgin Atlantic, British Airways, Air Berlin, Korean Air, Condor, Arkefl y, Excel Airways, Philippine Airlines, West Jet, Air Canada, Aeromexico

Digital Walls in International Escalators 2x2

Exit Door Digital Wall


Your message will be seen over and over on this 9 wall network that reaches travelers as they arrive in Terminal 3. Passengers on the escalators to baggage claim will pass under two 10’w x 6’h digital walls allowing them to see your :04 spot at least three times. As passengers exit bag claim to transportation, your spot will be seen again on the digital screens above the exit doors.

Terminal 3 Domestic Digital

Airlines include: Jet Blue, Virgin America, United, Alaska, Frontier, Sun Country , Hawaiian, West Jet, Air Canada, Sunwing

Exit Door Digital WallExit Door Digital Wall

Digital Walls in Domestic Escalators


Ownership! Reach passengers from United, Virgin America, Jet Blue and Alaska. Your :15 second message will be seen concurrently on twenty (20) 6’Wx4’H digital walls in bag claim. Each carousel has two incredible walls and wait times can be 30-35 minutes.

Terminal 3 Domestic Baggage Claim Digital - Static

Frontier, Alaska Airlines, Jet Blue, Sun Country, Virgin America, United, Sky West, Hawaiian, Air Canada, Sunwing, West Jet


McCARRAN INTERNATIONAL AIRPORT ADVERTISING MEDIA KIT … › mediakits › LAS_MEDIA_KIT.pdf ·...

Documents

Transcript of McCARRAN INTERNATIONAL AIRPORT ADVERTISING MEDIA KIT … › mediakits › LAS_MEDIA_KIT.pdf ·...