Maximizing Return On Information
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Transcript of Maximizing Return On Information
2013
Maximizing return on information
John WhittakerMarketing DirectorDell Information Management
Mike Davis Marketing Director Dell Storage - NAS
Ron Pecunia Global Director Manager Dell Business Innovation Services
2013
Growth of new data types poses new challenges
$600 billiondollars in waste annually for bad data or poor quality data
70% of data is created by users, but enterprises are responsible for storing and managing 80% of it
2.8 Zettabytes of data created and replicated in 2012
$232 billion dollars will be spent on Big Data through 2016
2
4.4 millionIT jobs globally will be created to support big data. Only 1/3 will be filled.37.5%of organizations said that analyzing big data is their biggest challenge
247 billionemails are sent every day. 80% are spam
48 hoursof video are uploaded to YouTube every minute, resulting in 8 yeas of content daily
200 millionphotos are uploaded to Facebook every day. That’s 6 billion pictures every month
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Big Data and its dimensionsMultiple data types from many sources
Transactional dataGenerated and stored in databases
Human filesContent created outside databases
Social & Sensor dataIncreasing exponentially
Petabytes
Exabytes
Zettabytes
Terabytes
VOLUMESize of data is growing 650% over next 5 years
VALUE61% of decision makers want more information
VELOCITY92% CAGR in data traffic from 2010–2015
VARIETY85% of data is unstructured
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Fractured tool chain, fragmented analysisDisparate systems based on different data types cause complex silos Structured
Transactional data
Extract, Transform, Load
(ETL)
Data provisioning
Data warehouse
Trained StaffTool Chain
Data management
Media
Video, JPEG files
Extract, Transform, Load
(ETL)
Data provisioning
Data warehouse
Data Management
Trained StaffTool Chain
Text
Email; PDF
Extract, Transform, Load
(ETL)
Data provisioning
Data warehouse
Data management
Trained StaffTool Chain
Machine Data
Logs
Extract, Transform, Load
(ETL)
Data provisioning
Data warehouse
Data management
Trained StaffTool Chain
Social
Twitter, Facebook
Extract, Transform, Load
(ETL)
Data provisioning
Data warehouse
Data management
Trained StaffTool Chain`
Semi-structured and unstructured data
2013
Analysis
Dell simplifies data management & analysis One vendor – intuitive tool chain – all data
Manage data across structured and unstructured data sources
Integrate disparate data stores, both on-premise and off-premise
Discover trends and make informed decisions with analysis based on all data
Structured, media, text, sensor, and
social Agile data store
Efficient data Integration
Rapid data provisioning
Secure data management
Analysis
2013
Business reporting
and analysis
Data integration and consolidation
Data collection and basic analysis
Predictive analytics
Cognitive analytics
Incr
easi
ng
matu
rity
Pivot tables, operational reporting
Data modeling, database and data warehouse design
Data quality, master data management, data cleansing
BI and dashboards, KPI metric design, data governance
Data mining, forecast modeling, trend metrics
Sentiment analysis, pattern recognition, mash- up modeling
Dell can help you build data capabilities at every stage of your analytics maturity
2013
Scalable infrastructure, modern analytical software, and professional services solve Big Data challengesChallenges Actions
• Ever-growing data capacity and complexity• Underperforming infrastructure • Limited IT budgets
• Different data stores and data types• Management and integration issues • Collaboration between IT and LOBs
• Limited in-house best practices • Few or no proven data analytics methodologies• Challenges with multiple technology vendors
Build out a high-performance, modular and scalable enterprise infrastructure with a shared storage architecture
Deploy content-agnostic, modern analytical software with cost-efficient analytics & management tools
Leverage storage and analytics expertise with professional services and support with single point of accountability
2013
Big data works best when the right data is in the right place at the right time
Data stores and data warehouse repositories
Hadoop big data solutions
QuickStart Data Warehouse Appliances
Dell reference architectures:
SQL Server | Oracle | Hadoop | SAP Hana | Microsoft PDW
Dell supported:DB2 | Sybase |
Teradata | more…
Modern infrastructure• Application servers
• Performance-optimized storage
• Capacity-optimized storage
• Private and hybrid cloud
Software solutions• Big data analysis
• Data discovery
• App and data integration
• Database management
Holistic services• Business analysis
• Solution architecture
• Data administration
• Report design
• Data integration
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Modern information infrastructureThe right data in the right place at the right time for the right cost
What it means
I/O-intensive
• Flash-optimized • Hybrid arrays
“Hot data” performance tier
Price/performance
• Scale-out NAS • Simplified
management
Balance features and cost
Cost-optimized
• Direct-attach storage• High-density storage
“Cold data” lower-cost tier
How Dell delivers
Cost-optimized
Price/performance
I/O-intensive
Servers
Networking
Storage
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Dell software solutions Leverage existing investments throughout the information lifecycle
Manage Integrate
Discover
Database Developme
nt
Database Administrati
on
Database Monitoring
App & data
integration
Data discovery
Big data analytics
•Modeling•Coding•Tuning•Scalability Testing
•Maintenance•Automation•Performance•Replication•High Availability•Change Data Capture (CDC)
•Performance monitoring•Alerts•DB changes•Dashboards
•Cloud-based integration•70+ apps•MDM•ETL•Offline reporting
•All data access•Collaboration•Provisioning•Self-serve integration•Visual data exploration
•Search & Content Mining•Advanced Visualization •Drag-Drop UI
2013
Dell BI & Analytic focus areas Maximize your investments with a proven, end-to-end approach
BI Modernization• Aligning with your business partners• Validating your strategy• Assessing your current state• Maximizing value
Enterprise Data Warehousing• Rich knowledge visualization• Actionable dashboards &
scorecards• Economy of scale• One version of the truth
Our key
offerings
Enterprise Analytics• Quantifying the health of
business processes• Drawing Insights from Big Data• Gaining insights into customers• Predicting business outcomes
Big Data• Multiple data sources to
integrate• Cost-to-scale is prohibitively
high• Offload storage and
processing• Need to analyze all data
2013
ChallengeReduce patient readmission within 30 days to avoid regulatory penalties
SolutionDeveloped customer specific predicative model targeting hospital readmission rates
ResultDeveloped scoring model based on patient health history, demographics, and life style choices to identify at risk patients
Large US HospitalDell Professional Services
2013
Zions BancorpDell Toad Business Intelligence Suite
ChallengeThe native tools previously used by the customer did not scale effectively or work with their BI system
SolutionToad Business Intelligence Suite enabled them to work with Oracle, SQL Server, DB2, MySQL, Excel and SAP Business Objects in one tool.
Result• Improve team productivity by 33% •Quickly build views from all data sources
2013
ChallengeQuickly and accurately identify academically at-risk students
SolutionUse Dell’s SAP HANA solution to identify these students
ResultFor every 1% increase in the University’s graduation rate, the University potentially gains over $1 million through tuition and increased earnings capacity.
University of KentuckyDell SAP HANA and Dell Services
2013
Validation of our end-to-end solution
#1Provider of midrange storage array by Storage Magazine
#1Provider of database development and optimization tools
#1Market Share for iSCSI SAN Storage
Sources: IDC, Gartner, Bloor Group
“Dell’s information management software portfolio is the type of solution that can bolster a mid-market organization’s productivity, end-to-end.” – The Bloor Group
Report on Dell: “Information
Management—When One Vendor is
Enough”
“Modular servers that are the building blocks for clouds (blades for private, density optimized, etc.) outperformed the market and continue to account for a higher share of market revenue.“—Jed Scaramella, Research Manager, Enterprise Servers, IDC
1100+Team of Certified BI & Analytics Experts across 11 locations around the globe
2013
One vendor – intuitive tool chain – all data
Analysis
Maximize your return on information
Manage data across structured and unstructured data sources
Integrate disparate data stores, both on-premise and off-premise
Discover trends and make informed decisions with analysis based on all data
Structured, media, text, sensor, and
social Agile data store
Efficient data Integration
Rapid data provisioning
Secure data management
Analysis
2013
Schedule a post-event Whiteboard Session to address your specific requirements. Contact your account team for details.
Visit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo
Visit the Marketing Analytics Hands On Lab (HOL4) to learn more about Dell Analytic solutions
Let’s get started
Meet with Dell experts at the Solution Showcase
Visit www.Dell.com/software
2013