Mauricio Alvarez - Microsoft - Thru apps marketing - WebCongress Medellín 2014
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Thru-Apps MarketingJosé Mauricio AlvarezDirector Innovación y Nuevas TecnologíasMicrosoft
c
Users Y Apps
Downloads(millions)
64K 102K 140K
2012 2013 2014
180K
2015
Link to source
• 153M /día • 33 apps / 8 diarias• 87 % prefieren apps
Ahorro Operativo
DevY Apps ($$$)
Revenue($billions) 8 19 27
2012 2013 2014
35
2015
Link to source
EnterprisesY Apps ???
8 19 27 35
• Frecuencia• Hábitos• Lealtad• Comunicación bilateral• Libre Albedrío
• Retención y Renovación• Innovación• Fina Segmentación• Transaccionalidad
MarketersY Apps
8 19 27 35
+2M de helados!!!
Usuario
s gasta
ron 19% m
ás!
1/3 de Jugadores
+
Kiran Prasad
• Contenido Exclusivo
• Más usuarios con dispositivos
• App Advertising
• Funcionalidades Exclusivas
• Más Apps
• Migración intencional
Esta es una conversación que comienza con el negocio, luego marketing y después IT
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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