Arman Rousta - Blueliner, LLC - WebCongress NYC 2014

7pillarsdigital.com#7Pillars @blueliner

Introduction to a Comprehensive Marketing System – #WCSF

By: Arman Rousta


7Billion

The World is Your Market

Everything is ConnectedEveryone is Connected

The World is Our Home


WHAT IS THE 7 PILLARS?

The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.


The 7 Core Principles

Principle 1. Proactive Time Management (Timebug)

Principle 2. ROI Goal Driven (Reality-based Inspiration)

Principle 3. Holistic (W7 Model, Ethics)

Principle 4. Innovation Driven (Entrepreneurial Spirit)

Principle 5. Business Intelligence Based (Scientific)

Principle 6. Organic & Agile Workflow (Resourceful)

Principle 7. Active Knowledge Sharing (Communications)


The 7 Pillars of Digital (D1)

pillar 1. Content (Copy, Video, Photography, Audio)

pillar 2. Design (UX, Web Design, Web Development)

pillar 3. Search (Organic Search – SEO, Organic CSE, Onsite Search)

pillar 4. Media (Paid Search, CPM, Affiliate, Retargeting)

pillar 5. CRM (Customer Service, Email Marketing, Contact Mgmt.)

pillar 6. Social (SMM, Online PR, Networks, Blogs, Games)

pillar 7. Mobile


The 7 Pillars of Traditional (D1)T-Pillar 1. Content

T-Pillar 2. Branding

T-Pillar 3. Advertising

T-Pillar 4. PR

T-Pillar 5. Sales (Business Development, Merchandising)

T-Pillar 6. Events

T-Pillar 7. Direct (DR, Direct Mail)


The 7 Modes (D2)

Mode 1. Brainstorming (Ideation, Research, Discovery)

Mode 2. ROI (Budgeting & Goal Setting)

Mode 3. Strategy

Mode 4. People

Mode 5. Tools (Tech & Systems)

Mode 6. Execution

Mode 7. Analytics (BI, Audit & Optimization)


The 49er Matrix (7x7) - and all of its uses


The 49er Matrix

MODE 1

MODE 2

MODE 3

MODE 4

MODE 5

MODE 6

MODE 7

Poor

Average

Effective

Not Relevant


The 7 Marketing Personality Types

Type 1. Number Cruncher (NC)

Type 2. Information Gatherer (IG)

Type 3. Hunter (Sales)

Type 4. Farmer (Organizer)

Type 5. Idea Man or Woman (IM)

Type 6. Doer

Type 7. Visionary


The 7 Levels (D3) Levels Matrix (Levels

x Pillars)

Guru/Master

Expert

Senior Level

Mid Level

Junior Level

Apprentice

Beginner


The 8 Angles (D4) Angles Matrix (Angles

x Pillars)

Marketing

Technical

Creative

Research

Management

Financial

Venture

Legal


Angles Pyramid View (Angles x

Pillars)

(A1) Marketing

(A3) Creative

(A6) Financial

(A2) Technical

(A7) Venture

(A5) Management

(A4) Research

(A8) Legal


The Pyramids of Knowledge


The 7 Dimensions of MarketingDimension I. Pillars

Dimension II. Modes (Modalities or Stages)

Dimension III. Levels (Skills, Expertise – Belts)

Dimension IV. Angles (4 Majors, 4 Minors)

Dimension V. Markets (Geos & Demos / Global, Local)

Dimension VI. Industries

Dimension VII. Time (Eras)


- eBook

- Self-Assessment App

7pillarsdigital.com

* eBook: Tweet/Share with #7pillars for free copy of full version (Available: Sep ‘14) * Self-Assessment App: (Launch: Aug ‘14)

CONTACT: [email protected] - @arousta

Arman Rousta - Blueliner, LLC - WebCongress NYC 2014

Marketing

Transcript of Arman Rousta - Blueliner, LLC - WebCongress NYC 2014