Social Media is Dead.

Long live Social Media.

Matei Psatta,

Digital Strategy & Social Media Director

Who am I?

I’m a beer, vodka, whiskey, whisky, a

bank, kids’ toy, beauty product, laptop,

electronic, milk, chips, civil implication,

drug, app, juice, detergent and even a

tampon.

(and I got awards for most of them)

75% of Romanian

Facebook users

The entire internet

population of Romania.

Twice.

How about YOU?

BIG WORDS

MOBILE

CONTENT

SEO

SEM

CPC

CPM

UGC

UIM

ERG

VG

M

OPS

PLMC

We’re focusing on

acronyms instead of

people.

PSP

Google Trends

Google Correlate

Psychology

Facebook Ads

Keyword Planner

Google

Consumer Barometer

Top 3 usage for

smartphone?

Why do people watch online videos?

Why do people watch online videos?

Why is

Social Media dead?

Social Media is dead

because of us.

Facebook algorithm.

Interesting stuff.

Your consumer.

You are here

2015 will NOT be

the year of trends(or fancy words)

We are the content providers

Brands

We are the reference

Brands

We are matching every need

Brands

We are what people crave for

every morning

Brands

On the other hand

They were here first…

We are the interstitial blocking

their interests

People

We are the pre-roll

video before the video

they WANT to see

People

We are the pop up ad

People

We are the necessary evil

People

We are the ad break

People

We are

THE INTERRUPTION

Here’s how your fan looks like

So, please, stop lying.

Grav i t y

Gravity’s theorems

1. Bigger planet = bigger gravity

Bigger involvement = bigger community

2. You can’t buy gravity with $$$

3. You defocus, you lose gravity

Examples of gravity

Brand stands, not statements

https://www.youtube.com/watch?v=dIl5p6gPWjg

*73% of Millennials think a brand should have a point of view

about issues & influence others to get involved in said issue

(MSLGROUP, 2014)

Brand stands, not statements

https://youtu.be/kuap4wIGSLg

“Engagement”

“Engagement”

Engagement real