Broadway Travel Conference 2016
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Transcript of Broadway Travel Conference 2016
My talk today
• Introducing Feefo
• Why genuine reviews?
• The real reviews solution
• Taking advantage
• What to do tomorrow
Hello, BroadwayIntroducing Feefo, the trusted
reviews solution
A bit about us…
Helping the world make better decisions…
Feefo is trusted by over 3,000 brands.
Not to mention our awards…
From strength to strength
‘Rising Brand of the Year’ ‘Best Brand’
2012 2015
Why genuinereviews?The value of collecting verified feedback
Why Brits need a way to give feedback…
Why Brits need a way to give feedback…
of all holiday shoppers are influenced by customer reviews.
83%Why genuine reviews?
Best holiday ever!
of consumers expect to be able to feedback on their experiences.
75%Why genuine reviews?
won’t book a hotel without reviews.
49%Why genuine reviews?
Negatives aren’t negative
only 5% wouldn’t buy a product if
there was a negative review.
suspect censorship or fake reviews
when they don’t see bad scores.
79%trust feedback more when they
see good and bad scores.
95%of unhappy customers would
return if an issue was dealt with quickly.
Source: eTailing Group
Source: eConsultancy
Source: BrightLocal
Source: NARM
30%5%
Benefits to your business
17%boost to CTR on ads on average…
…building trust with
potential customers and
driving qualified traffic…
…and increasing traffic
and conversions by as
much as 35% as a result
Verified reviews contribute to
Seller Ratings (stars) in search
listings…
Source: Google Source: Google
Source: Kiss Metrics
The real reviewssolution
Smooth sailing…
A simple request
• Collect feedback pre and post travel
• Customisable and personalised invitations for customers to leave feedback
Showcasing your trusted reviews
Mobile responsive
Aggregated photos & videos
Customers can mark reviews as helpful, sharetheir reviews, and sort and filter review content
Trust at a glance
Display reviews on a booking page, or dedicated reviews pages
Improved conversion rates of up to 35%
Both service and product
User Generated Content (UGC) boosts SEO
Your reviews. Your way.
Feefo integration can be customised to integrate seamlessly with your brand.
Genuine testimonials
Trusted ratings and reviews, used in marketing material and on social channels
Celebrate Success
• Celebrate team success.
• Show off outstanding service.
• Reward teams and individuals.
Taking advantageThe power of the play button
Bring Reviews to Life!
90%of information transmitted to the brain is visual.
Bring Reviews to Life!
visuals are processed 60,000xfaster in the brain than text.
Benefits of Video
85%of customers are more likely to purchase after watching a product video.
Source: Kissmetrics
Bring Reviews to Life!
increase in views on content that has relevant images.
94%Source: Kissmetrics
Take simple text reviews…
“amazing service… nothing was too much trouble”
“best breakfast at a B&B we’ve ever had.”
“stunning views of the Eiffel Towerfrom our room...”
“comfortable flight –easy, efficient check in.”
…and bring them to life!
Benefits of Video
video now appears in 70% of the top 100 search results listings
Benefits of Video
Videos are shared
1,200xmore than text and links combined
Source: Simply Measured
Going viral…
Source: JukinVideo
Going viral…
Source: JukinVideo
Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!
Bring reviews to life!
Bring reviews to life!
Bring reviews to life!
Bring reviews to life!
What to dotomorrow...
What to do tomorrow…
• Embrace the negatives, and use reviews to learn and grow!
• Invite customers to leave uncensored, real reviews.
