Social Media is Dead.
Long live Social Media.
Matei Psatta,
Digital Strategy & Social Media Director
I’m a beer, vodka, whiskey, whisky, a
bank, kids’ toy, beauty product, laptop,
electronic, milk, chips, civil implication,
drug, app, juice, detergent and even a
tampon.
(and I got awards for most of them)
75% of Romanian
Facebook users
The entire internet
population of Romania.
Twice.
We’re focusing on
acronyms instead of
people.
Google
Consumer Barometer
Top 3 usage for
smartphone?
Why do people watch online videos?
Why do people watch online videos?
Why is
Social Media dead?
Social Media is dead
because of us.
Facebook algorithm.
Interesting stuff.
2015 will NOT be
the year of trends(or fancy words)
We are the content providers
Brands
We are the reference
Brands
We are matching every need
Brands
We are what people crave for
every morning
Brands
On the other hand
They were here first…
We are the interstitial blocking
their interests
People
We are the pre-roll
video before the video
they WANT to see
People
We are the pop up ad
People
We are the necessary evil
People
We are the ad break
People
We are
THE INTERRUPTION
Here’s how your fan looks like
So, please, stop lying.
Gravity’s theorems
1. Bigger planet = bigger gravity
Bigger involvement = bigger community
2. You can’t buy gravity with $$$
3. You defocus, you lose gravity
Examples of gravity
Brand stands, not statements
https://www.youtube.com/watch?v=dIl5p6gPWjg
*73% of Millennials think a brand should have a point of view
about issues & influence others to get involved in said issue
(MSLGROUP, 2014)
Brand stands, not statements
https://youtu.be/kuap4wIGSLg