Presented By:

Syed ArifMBA Ist Year Roll No. 41

Maruti Suzuki

Millennium Institute of Management, Aurangabad.

Presentation on

Guide By:

Shaikh Faisal

Dr. Rafiq Zakaria Campus

Intro. About Company

Maruti Suzuki India Limited (MSIL) is primarily in the business of manufacture, purchase and sale of motor vehicles and spare parts (automobiles).

The Company is a subsidiary of Suzuki Motor Corporation

Suzuki Motor Corporation is a pioneer and market leader in small car manufacturing segment in Japan. Further, Suzuki Motor Corporation is also a market heavy weight in motorcycle manufacturing sector.

About Industry

In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry.

Driving the most luxurious car has been made possible by the stiff competition in the automobile industry in India.

Every other day, we have been hearing about some new launches, some low cost cars - all customized in a manner such that the common man is not left behind.

Segmentation of Market

PassengerVehicle 15.96%CommercialVehicle 3.95%

Threewheelers: 3.60%Twowheelers: 76.49%

History

In February 1981 Maruti Udyog Limited (MUL) was incorporated under the provision of the Indian Companies Act 1956

A license and Joint Venture Agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in October 1982.

The manufacturing Unit of is located at Palam Gurgaon Road, Gurgaon, Haryana.

Achievemenet

Maruti Suzuki India Limited (MSIL) today rolled out its 10 millionth car from its facility in Gurgaon to becomethe first Indian automobile man ufacturer to attain the milestone.

Maruti Suzuki produces 1.2 million cars annually from its two plants at Gurgaon and Manesar.

Maruti Suzuki India Ltd. had picked up momentum in the recent times and manufactured around five million units in the last six years.

Financial Highlights

particulars 2010-11 2009-10 2008-09

Cost of Sales(crore)

33,218.30 25,579.80 18,825.70

Operating Profit(crore)

3,343.20 3,737.90 1,903.70

Net Profit(crore)

2,288.60 2,497.60 1,218.70

Equity Dividend 216.70 173.30 101.10

About Products

On Road Price:10 Lakh

to 12 Lakh

Maruti Suzuki Kizashi

About Products

On Road Price:6.25 Lakh

to 7.40 Lakh

Maruti Suzuki Ertiga

About Products

On Road Price:4.22 Lakh

to 5.30 Lakh

Maruti Suzuki Swift

Product Life Cycle

Exports

Maruti Exports Limited is the subsidiary of Maruti Suzuki with its major focus on exports and it does not operate in the domestic Indian market.

The first commercial consignment of 480 cars were sent to Hungry. By sending a consignment of 571 cars to the same country Maruti Suzuki crossed the benchmark of 300,000 cars.

Maruti Suzuki Exporting their product to Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Nepal, Sri Lanka, Uganda, Chile.

Organizational Structure

Mr. R. C. Bhargava

Chairman

Mr. Shinzo Nakanishi

Managing Director and CEO

Mr. Manvinder

Director

Mr. Amal Ganguli

Director

SWOT Analysis

Japanese Management practices (that had captured Japan over USA to the status of top Auto manufacturing country in the world)Early mover advantages.

Recruitment is done in very tedious man reinsuring talent and best professionals,

Strength

SWOT Analysis

Maruti Suzuki India Ltd. Is Still depends upon SUZUKI COPORATION

Lack of experience with foreign market

Weakness

Heavy import tariffs on fully built imported models.

SWOT Analysis

Maruti Suzuki is the first company to roll out suitably designed cars as per Govt.’s

Other automobile companies lacks economy of scale, so market is still open.

Opportunities

with increase in Income scale of individual, Demand for cars are rising.

SWOT Analysis

Numbers of new Technology driven players and manufactures are in market.

Govt .reducing support and cutting down the Gas supply quota.

Threats

Competition from second hand cars & TATA Nano

Conclusion

Maruti Udyog limited had a prime objective to meet the growing demand of a personal mode of transport

Things are now changing with LPG polices and disinvestment; the real competitions has already began.

The smarter will certainly will be next leader, but till then...Maruti Suzuki will going to the brand .

Suggestion

Maruti should improve it’s after sale service because its hits badly car market share.

Show room demonstration should be given at frequent time interval and feed back should be considered positively.

The marketing managers should make better relations with dealers and reputation of the company.

Customer considers quality as their first preference, so the company should give more stress on this.

Bibliography

www.marutisuzuki.com

www.google.com

www.msn.com

Thank You..!!!