Marketo Webhook to RainKing to Update Lead Data

RainKing Software, Inc. 2013

When a Lead is created in Marketo

Marketo Webhook to RainKing

To Update Lead Data

Automatically call RainKing

To Pull in New and Updated Fields



Step 1: Build a Webhook to RainKing

• In Marketo, under Admin >> Webhooks select New Webhook

• The URL for the Webhook is: https://api.rainkingonline.com/1.0/contact.xml?e=[ENTER EMAIL ADDRESS TOKEN HERE]&t=[ENTER RAINKING TOKEN HERE]

• The Request Type is Post

• Response Token Encoding is Form/URL

• Response Type is XML

• Select to Create this Webhook



Step 2: Build Response Mappings • Update 16 Contact fields with syntax below:

• Salutation: result.contact.salutation • First Name: result.contact.firstName • Nick Name: result.contact.nickName • Last Name: result.contact.lastName • Title: result.contact.title • Level: result.contact.level • Supervisor: result.contact.supervisor • Address 1: result.contact.address1 • Address 2: result.contact.address2 • City: result.contact.city • State: result.contact.state • Zip: result.contact.zip • Country: result.contact.country • Phone: result.contact.phone • Extension: result.contact.ext • Fax: result.contact.fax

• Update 15 Company Fields with syntax below: • Company Name: result.company.companyName • URL: result.company.url • DUNS Number: result.company.dunsNumber • Revenue: result.company.revenue • Employee Count: result.company.employeeCount • Address 1: result.company.address1 • Address 2: result.company.address2 • City: result.company.city • State: result.company.state • Zip: result.company.zip • Country: result.company.country • Phone: result.company.phone • Fax: result.company.fax • Industry: result.company.sectors.industries.name • Sector: result.company.sectors.name

Map RainKing fields to your Marketo fields and save the mapping.



Step 3: Create a Smart Campaign

1.) Create a Smart Campaign where

the Smart List includes a Trigger

2.) In the Flow Step, add the Webhook

to Call RainKing

3.) Activate this Smart Campaign!



Step 4: Add a RainKing Lead and confirm fields

• Grab a new Lead from RainKing

• Create this New Lead in Marketo

(you only need the email address)

• Confirm that all mapped fields populate!



To Update Lead Data

RainKing Fuels Marketing Automation

Marketo Webhook to RainKing to Update Lead Data

Technology

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