Clean your dirty Marketo data with RainKing!

Proprietary and Confidential. Shared under NDA. Not for Distribution. RainKing Software, Inc. 2013

RainKing Marketo

Connector

+ =

Clean your dirty data using RainKing’s

Marketo connector


Use the RainKing Marketo connector to clean up your dirty data • Marketo Lead Databases can contain missing fields and outdated data. • Exporting bad data from your Marketo database and importing this data into RainKing

updates and cleans the data from Marketo. • Using the Marketo connector, the matched and cleaned data in RainKing is pushed back into

Marketo. • RainKing Prism not only matches and cleans your dirty data from Marketo, but suggests

additional Contacts that RainKing has that you may want in your Marketo database.

Marketo data missing fields and

outdated.

The same data cleaned and

refreshed from RainKing.


Smarter Targeting

Step 1: Create a Smart List in Marketo of your dirty data • Create a Smart List in Marketo to aggregate data missing fields. • In the example below, we’ve created a Smart List that pulls all Leads missing First Name, Last

Name, Job Title or Company Name. • The only field required for the export is Email Address.


Step 2: Export this Smart List • Export this Smart List from Marketo by viewing the list and clicking the Excel button at the

bottom of the screen. Export all columns in .csv file format.


Step 3: Format the file for import to RainKing • Delete all columns from the exported file except for the columns shown below and keep

them in the order shown below. Save this file in .csv file format.


Step 4: Import this list into RainKing using Prospect Prism • Log in to RainKing and navigate to the Marketing Center and Prospect Prism. Use Prospect

Prism’s import tool to import your .csv file from Marketo.


Step 5: Select and send clean prospects back to Marketo • Once your .csv file has imported, RainKing will provide diagnostics of the list. Select the

“Matched” contacts and send them to Marketo. This will update your “dirty” Marketo Leads with clean RainKing data!


Step 6: Leverage clean RainKing data in Marketo • The data from RainKing will refresh and clean your Marketo data. This information can be

leveraged for new segmenting, campaigns and improved lead scoring.


RainKing Marketo Connector

RainKing Fuels Marketing Automation!

Clean your dirty Marketo data with RainKing!

Technology

Transcript of Clean your dirty Marketo data with RainKing!