MarketingProfs B2B Forum- CONFERENCE DEBRIEF

Boston, June 8-9, 2009

April 12, 2023 PBI Internal use only 2

DIFFERENT TYPE OF CONFERENCE

Live Event Tweeting and Texting

Evening Tweet-ups

Celebrity Keynote Speakers

Great Food

Round Table Breakfast Sessions

Hot Seat Labs

1-on-1 Therapy Sessions

April 12, 2023 PBI Internal use only 3

One-on-one Therapy SessionsBlogging, Twitter, SEO, Web Usability, Email Marketing

April 12, 2023 PBI Internal use only 4

Hot Seat LabsSocial Media, SEO, Web Usability

April 12, 2023 PBI Internal use only 5

Interactive Panels1) What can Social Media Do for Your Business?

2) Email Creative Workshop

3) 50 Ideas on Marketing Smarter in a Down Economy

April 12, 2023 PBI Internal use only 6

Roundtable Breakfasts1) How do I use email to effectively nurture leads?

2) What are some ways to improve my online conversions?

3) Do I need an outside agency for my SEO efforts?

4) I started a corporate blog, now what?

5) Customer Loyalty – how can I gain more from my current customers?

6) How can I use Twitter for business?

April 12, 2023 PBI Internal use only 7

Family FeudUsability best practices explained – game show style

April 12, 2023 PBI Internal use only 8

Main take aways

• The great content shift (marketers > publishers)

• Marketing in the down economy (heavy emphasis on social media)

• No social media campaigns BUT social media components of marketing campaigns(integrated approach)