Marketingmix
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Transcript of Marketingmix
![Page 1: Marketingmix](https://reader036.fdocuments.us/reader036/viewer/2022070317/5562716cd8b42aab1a8b5494/html5/thumbnails/1.jpg)
Learning About Marketing
The Marketing Mix.
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CAKE MIX
CAKE
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You can alter the final cake by altering the amounts of mix
elements.
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GUESS WHAT?? It happens exactly the same on the MARKETING MIX.
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Marketing mix : A set of controllable marketing tools that work
together to achieve company's objectives.
Which vary depending on the company.
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The 4P’s.When making decisions you need to consider:
Product, Price, Placement and Promotion.
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How do you identify your target market?
• Age
• Income
• Where they live
• Marital status
• Lifestyle/interests
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1st Decision: PRODUCT.
Deal with specifications of actual goods or services and how it relates to what users
need or want.What is it? With What? For What?...
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Usually include supporting elements such as: warranties, guaranties and
customer support.
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Examples that determine the product.
•Brand name.•Functionality.•Styling.•Quality.•Safety.•Packing.•Repairs and Support.•Warranty.•Accessories and Services.
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2nd Decision: PRICE.
Decision for setting a price to a product depending on the product or
service offered. (+ Taxes.)How Much is it?
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Examples that determine the price.
•Price Strategy.•Early payment Discounts.•Seasonal Pricing.•Retail Price.•Volume Discounts•Wholesale Pricing.•Price Flexibility.•Price Discrimination.
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3rd Decision: PLACEMENT
Refers to how the product gets to the costumer.
How? Where can I find it?
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Examples that determine the placement.
•Distribution Channels.•Market Coverage.•Inventory Management.•Warehousing.•Distribution Centers.•Order Process.•Transportation.•Logistics.
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4th Decision: PROMOTION
Represent the different aspects of marketing communication to sell something..
How to send a message to the people?
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Examples that determine the promotion.
•Promotional Strategy.•Advertising.•Personal Selling.•Sales Force.•Sales Promotion.•Branding.•Public Relations.•Publicity.•Marketing Budget.
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When making marketing decisions the MARKETING MIX should be considered.
(Product, Price, Placement and Promotion)
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Remember that in the marketing mix just like in every other mix, the final object varies depending on
the elements it is made of.
CAKE =