Marketing - Trans Studio
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Transcript of Marketing - Trans Studio
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7/28/2019 Marketing - Trans Studio
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R47A - Syndicate 6:
Habibie Vakunala R A 291 12 005
Zara Zentira 291 12 016
Shella Deviany Hakim 291 12 043
Tegar Ditya Pragama 291 12 049
Hersa Audi Pratama 291 12 079
Inayah 291 12 082
Tobias Lippstreu 790 12 712
MM5008 MARKETING MANAGEMENT
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Trans Corp. (PT Trans Corporation) formerly known as PT Para Inti Investindo
is a business unit of CT Corp in the field ofmedia, lifestyle, and
entertainment.
At first, Trans Corp. founded as a liaison between the television station Trans
TV with a television station that had just taken over 49% ownership stake by
CT Corp of Kompas Media Group, Trans 7 (formerly TV7).
Trans Corp is owned by CT Corp that was driven Chairul Tanjung.
Largest Indoor theme Park in Indonesia (world's third-
largest indoor theme park)
Mega Development project under the management ofTrans Corp., one biggest media corporations in
Indonesia.
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VISION
build the largest tourism and entertainmentarea in Indonesia that will be the pride of the
entire nation, Indonesia.
MISION
become a developerfor the largest tourism
and entertainment region in Indonesia.
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SEGMENTATION Families Children, Teenagers, Youngster, and Adult
Students, Executives
TARGETING Middle to high class
Modern, Urban style
POSITIONING Differentiation Positioning: Lifestyle and Entertainment
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PLACE
a. Trans Studio MakassarBuilt on the area of 12.7 hectares
with investment up to IDR 1 trillion.
Located on the main road of Metro
Tanjung Bunga Street, Makassar.
b. Trans Studio Bandung
Integrated with Trans Studio Mall
and The Trans Hotel (TSM), GatotSubroto Street 289, Bandung.
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PRODUCT
The rides also contain space simulation program ofseveral television stations
(Dunia Lain, Si Bolang, Jelajah, Ayun Ombak, and Angin Beliung).
Visitors can experience the feeling of a celebrity in front of the camera or to be
the crew of a television show.
Many of the rides are adopted from
Universal Studios and Disneyland (US).
Theme Park, consists of:
a. 22 features and amusement rides
(Central Studio, Lost City, Magic
Corner, Tsunami Island and CartoonCity).
b. Facilities (The Coffee Bean, Baskin
Robins, Corvette Dinner)
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The Yamaha Race Coaster Ride is one of 3 topextreme roller coasters in the world (2 units inAmerica and 1 unit in Bandung) with a speed of
130 km/hour racing down from a height of 49meters.
Studio Central, providing the visitors the glamourworld of Hollywood; the zone reveals tricks and
secrets behind the scenes of great movies. Various Performances in the amphitheater
(Parade, Show)
PRODUCT (Cont.)
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PRICE
Weekdays (Monday Friday)
IDR 150.000
Weekend (Saturday and Sunday)
IDR 200.000
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Websitehttp://www.transstudioworld.com/
http://www.transstudiobandung.com/
http://transstudioworld.net/
PROMOTION
TV Commercial
Advertisement through TV Commercial
on Trans TV and Trans 7.
Trans studio advertise the theme park on Trans TV and Trans 7 commercial. In
exchange, Trans Studio do the promotions of other Trans corp. business line (Trans TV,
Trans 7) Banner, rides and attractions, Mascots
http://www.transstudioworld.com/http://www.transstudiobandung.com/http://transstudioworld.net/http://transstudioworld.net/http://www.transstudiobandung.com/http://www.transstudioworld.com/ -
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PROMOTION (Cont.)
MEGA CASH
Mega Cash Card must be filled with a certain
nominal amount before the transaction can be used.
All transactions in the area of Trans Studio Theme
Park Bandung use this card as a means to pay.
SPECIAL OFFERS:1. Silk Air
2. Merpati Air3. Cipaganti
free meal in Studio Chick Trans Studio by
showing the boarding pass (of SILK AIR and
MERPATI AIR ) or ticket (CIPAGANTI) in the
counter of Trans Studios Customer Service.
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Marketing and Promotion Strategy
Education and
Entertainment
(Edutainment) Programs create programs that not only
meets the entertainment needs but
also provide programs the element
of education.
Children learn and get
information in science center, Trans
City theatre or Amphitheatre during
playing in there.
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TRANS STUDIO offers excitement and amusement to the busy
urban families/people.
INTERACTING WITH COSTUMER: DIRECT MARKETING(directcommunication with individual to obtain immediate response)
Customers can buy online ticket via email or contact number
[email protected]& 085746634046
Ali
Connecting with Costumers
mailto:[email protected]:[email protected] -
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Building and Developing Loyalty Program:
To create a strong, tight connection to customers
TRANS STUDIO often gives special offering (every month or in
particular occasions)e.g. In September 2012, A special promotion: CAMPUS DAY
TRANS STUDIO create an members and get special offering for
their member. Such as VIP Access Trans Studio.
Connecting with Costumers
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Success ofTRANS STUDIO
Has built its strong brand.
Largest Indoor theme park in Indonesia.
The international sophisticated entertainment that is not less than
an amusement park in other countries such as Universal studio.
As one stop lifestyle and entertainment area which include an
indoor theme park, shopping centers, and 5-star hotels.
Attracts many domestic as well as international tourists (from other
ASEAN countries, especially Malaysians). Bandung and Makassarhas grown into a major tourist destination.
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THANK YOU FOR
YOUR ATTENTION