Ride Oregon Website Travel Oregon Media Channels PR + Media Video Assets Photo Assets Bike Friendly Business Program

Marketing Support for Bicycle Tourism

How did they learn about cycling in OR?

Internet search – 83.5%

From friend/relative who lives in Oregon – 40.9%

Other cycling website – 33%

Cycling magazine article – 23.1%

TravelOregon.com – 21.2%

RideOregonRide.com – 19.2%

Social media website – 18%

Scenic Bikeway Photography

Photos by Path Less Pedaled Commissioned by Travel Oregon

Scenic Bikeway Videos

Old West McKenzie Pass

Blue Mountain Century Willamette Valley

Tualatin Valley

Filmed by Path Less Pedaled Commissioned by Travel Oregon

Bike Friendly Business Program

Travel Oregon’s Bike Friendly Business Program

Program Objectives

Increase businesses’ understanding of the growing bike tourism industry

Provide tips/tools for businesses to cater to and to reach out to visitors who ride bikes

Recognize and highlight Bike Friendly Businesses

through Travel Oregon’s communication channels

Advance Oregon as a premier cycling destination

How It Works

Industry.TravelOregon.com/BFB

How It Works

Step 1: Review requirements & recommendations

Step 2: Get inspired (!) and informed

Step 3: Submit application

Step 4: Receive notice from Travel Oregon

Step 5: Order signage

AND GO!

12” x 18”

12” x 14.5”

Non-Reflective One-Sided $26.00 Non-Reflective Two-Sided $45.00

Reflective One-Sided $31.25 Reflective Two-Sided $55.50

Kristin Dahl Director, Destination Development Travel Oregon

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