Marketing & Storytelling with Testimonials
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Transcript of Marketing & Storytelling with Testimonials
Marketing & Storytelling With Your Online Testimonials
Laura Monroe VP of Industry and Strategic Development
A.K.A Jane Seymour’s Stand-In in 1992
Today your client has a story. And you have a reputation.
Tomorrow’s Client Cares About That Story Your Testimonials & Reviews is where the story begins for them.
A story has the power to provide contextual simulation (knowledge about how to act) as well as inspiration (motivation to act).
80% of people want brands to tell stories
and 66% want to hear stories of regular
people.
How to tell your stories
In Email Marke-ng Email Marketing
• Tell stories in email campaigns
• Use client quotes in your email signature
Enter your Testimonial
In Email Marke-ng In Farming Materials
• Just Listed/Sold Postcards • Coming Soon • On Home Flyers
In Email Marke-ng In Listing Presentations
What My Clients Are Saying
“ ATTENTION TO DETAIL “ Suitable ipsum vitae suitas explicabo lorem magna vicum adispicing
“ PROFESSIONAL “ Suitable ipsum vitae suitas explicabo lorem magna vicum adispicing
“KNOWLEDGABLE “ Suitable ipsum vitae suitas explicabo lorem magna adispicing
In Email Marke-ng In Videos
In Email Marke-ng On Social Media
• Business Pofiles • Visual • Emotional • Video • Cross-channel sharing
Unleash Potential Energy Don’t tell a story once. Tell it over and over.
In Email Marke-ng On Your Website • Create Client Profiles • Tell their story- add quotes • Lots of photos and video • Q & A
Reviews on a website INCREASE lead conversion by 20%
“ Stories are like the best of home. They give numbers and data and pixels and info-bits and random happenings and confusing moments a place to
come together, settle in, find their place together, sort out relationships and create communities of meaning.
They are where I turn for refuge, understanding, support and, when needed, a good kick in the ass. They are what I
count on to be boldly honest without being unkind. Mostly, they help me make sense of things that otherwise
wouldn’t make much sense.”
Checklist for 2017 1. Opt-in to your MLS PIN RealSatisfied account and start collecting feedback 2. Pick your 2-3 top client stories of 2016 3. Create Client Profiles 4. Narrate your brand story by interweaving client stories into your marketing 5. Make those customers the hero or star of your brand story 6. Attract new prospects by relating to their emotions 7. Not just reviews, or 5 star ratings - but real stories 8. Use all the tools in your arsenal to connect the digital dots with stories
www.realsatisfied.com/mlspin
When you tell an authentic story, or create one for your brand, it’s as if you are whispering
gently to your customer,
“Because I have done this before, you can count on me to do it again.”
In Email Marke-ng Thank you!